Scheduled to feature top selling product during "Friday Night Beauty" broadcast

Sep 12, 2011, 21:53 ET from OLEHENRIKSEN

LOS ANGELES, Sept. 12, 2011 /PRNewswire/ -- OLEHENRIKSEN®, the California-based skin care line, is scheduled to debut its top selling product on QVC® September 16, 2011 at 10 PM (ET). Founder Ole Henriksen will be on-air with the award-winning and global best seller truth serum.

Since the launch of his world-renowned skin care line 26 years ago, Henriksen has continued to revolutionize the skin care industry with innovative formulations. The debut presentation will feature the brand's top selling product, truth serum. The winner of Natural Health Magazine's Beauty Award for Best Miracle Worker, this treatment serum is packed with a powerful Vitamin C complex which includes rose hips, a key source of Vitamin C popular in Henriksen's native Denmark. Powerful anti-oxidants in Vitamin C fight free radical attack, while moisture-binding sodium hyaluronate keeps skin nourished and hydrated. Sheer transformation™, an oil-free moisturizing creme, is great for those concerned with uneven skin tone, pore size, and fine lines with power ingredients such as fruit acids (natural AHA's like sugar maple, sugar cane, orange, and lemon medica) as well as licorice.

"I'm honored to share my expertise with QVC's vast audience," says Henriksen. "I look forward to helping QVC shoppers become their own best skin care expert and to embrace their natural beauty."

"At QVC, we strive to offer our customers true experts and authentic personalities," said Claudia Lucas, director of beauty merchandising for QVC. "Ole is no exception and we are excited to introduce him and his amazing product line to our viewers."

Ole Henriksen truth serum with sheer transformation (QVC Item #A220079) will be available for approximately $48 through QVC at 800.345.1515 or www.QVC.com, while supplies last. In addition to the scheduled debut, top aestheticians from the OLEHENRIKSEN FACE / BODY SPA participated in QVC's Fashion's Night Out interactive multimedia shopping experience in New York City on September 8.

About Ole Henriksen

Celebrate life, celebrate yourself and you will always look beautiful! 36 years ago, Ole Henriksen opened OLEHENRIKSEN FACE/BODY SPA relaxation and treatment mecca for Hollywood's elite and A-List celebrities. He followed years later with his namesake skin care line all based on the premise that he wanted to help his clients elevate their skin to be the very best it could be. Developing his brand around how he lives his own life, Ole incorporates the best natural ingredients to treat and nourish the body and skin as well as practicing healthy lifestyle habits. Today, Ole's award winning formulations represent the best of nature and science providing highly effective solutions for every skin type and concern. OLEHENRIKSEN Nature - Science - Beauty - Wellness. Please visit www.olehenriksen.com.