OLLY Unveils Mochi Bites, Pairing Science-Backed Innovation with First-of-Its-Kind Format

The supplement category leader introduces a benefit-forward new format designed to deliver targeted wellness support in a soft, pillowy bite.

SAN FRANCISCO, Oct. 1, 2026 /PRNewswire/ -- Eleven years ago, OLLY redefined the supplement aisle by bringing gummies into the mainstream. Now, the brand is pushing the category forward once again with the launch of Mochi Bites, a first-of-its-kind† supplement format that pairs OLLY's science-backed benefits with a soft, pillowy bite unlike anything currently on the vitamin and supplement market.

Launching exclusively at Target with Target Clean certification, Mochi Bites are available in four formulas—Beauty, Sleep, Multi, and Energy. The line reflects OLLY's continued focus on delivering benefit-forward supplements with premium, better-for-you formulations: each serving contains just 1g of sugar, with no synthetic flavors or colors, and is vegan and gluten-free. The launch also taps into growing consumer interest in the format, with interest for mochi-related products up 17.1% year over year and interest on TikTok up 45.1% (Source: Spate).

"After three years of development, our team has unlocked an entirely new experience that brings together the best of efficacy and delight," says Punam Patel, OLLY's Chief Product Officer. "At OLLY, innovation always starts with science, and Mochi Bites pair evidence-based ingredients with a new vegan and vegetarian format with less than 1g of sugar per serving. We're committed to giving consumers an elevated, effective way to support their everyday health and wellness goals without compromise."

To bring Mochi Bites to life beyond the supplement aisle, OLLY is launching a multi-faceted campaign designed to drive trial and introduce consumers to the new format in memorable ways. On October 29-30 from 10 AM - 6 PM, OLLY will host a massive consumer experiential event in New York City at Hudson Yards, where attendees will immerse themselves with all four Mochi products, take home samples and walk away with exclusive merch. Throughout the weekend, an OLLY Airstream will also be making its way around New York City, sampling OLLY Mochi products and bringing the launch experience to consumers beyond Hudson Yards. Follow @OLLYWellness for location details and updates.

Additionally, OLLY partnered with Chillhouse, the modern nail care brand, for a limited collaboration of Mochi Bites-themed press-on nails, available to those who attend the Hudson Yards event, and for sale on Chillhouse.com starting on October 28.

The four Mochi Bites are tailored to distinct everyday wellness needs, pairing targeted benefits with unexpected flavor combinations:

• Beauty Mochi Bites 
  • Benefits: Supports healthy hair, nails, and skin* with 6,000 mcg of biotin per serving, plus vitamins C and E.
  • Flavor: Strawberry Lychee
• Sleep Mochi Bites 
  • Benefits: Each serving provides 5 mg of melatonin, while magnesium supports normal muscle function and a healthy nervous system*.
  • Flavor: Starfruit Slumber
• Multi Mochi Bites 
  • Benefits: Features 10 essential nutrients to help nourish from the inside out, supporting immune health* with Vitamins A, C, D, E, & B12, cognitive function* with Vitamin B6, hair and nail health* with biotin, and bone health with Vitamin K2.
  • Flavor: Tropical Passionfruit
• Energy Mochi Bites 
  • Benefits: This caffeine-free formula features vitamin B12 to support cellular energy production* and is an excellent source of vitamin B6 to support healthy brain function.*
  • Flavor: Peach Green Tea

Mochi Bites are available now in a 30-day supply for $17.99 online at OLLY.com and Target.com, as well as in Target stores nationwide.

About OLLY
OLLY is a San Francisco-based B-Corp with a mission to make wellness easy to understand, so you can pursue good health without compromise. Known for its gummies, ultra softgels, and capsule supplements, OLLY brings over 10 years of science-backed formulas to the supplement industry, solving common consumer needs, including mood, sleep, women's health, gut health, and more. OLLY is passionate about educating and shedding light on women's wellness as well as tackling the ongoing stigma of mental health; this includes ongoing partnerships and initiatives with The Golden State Valkyries, The Loveland Foundation, SeekHer, Project Healthy Minds, and more. Find OLLY at major retailers, OLLY.com, and @ollywellness.

†First supplement made with glutinous rice flour distributed in the U.S. based on Circana POS / MULOC+ 04/09/26

*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.

Media Inquiries: [email protected] 

SOURCE OLLY