SAN FRANCISCO, July 26, 2016 /PRNewswire/ -- Halo Neuroscience, which develops neurotechnology to unlock human potential in both the healthy and impaired, today announced that several Olympic athletes are training with its first product, Halo Sport, to prepare for the 2016 Summer Games in Rio de Janeiro. The company has also opened its second wave of pre-sales for a limited time, which allows anybody to purchase the Halo Sport system at the special pre-order price, and receive the product before it becomes available to the general public in the fall of 2016.
The athletes training with Halo Sport represent a variety of countries and events at this year's games. They include: Hafsatu Kamara, a 100m sprinter from Sierra Leone who will be running in her first Olympics; Michael Tinsley, a 400m hurdler from the United States who won silver at the 2012 London games; Mike Rodgers, a 4x100m relay sprinter for the United States who won gold at the 2015 World Relay Championships; Mikel Thomas, a 100m hurdler from Trinidad & Tobago who made his first Olympics appearance in the 2008 Beijing Olympics; and Samantha Achterberg, a modern pentathlete from the United States who won gold at the 2012 U.S. Nationals.
"We're thrilled to be working with Summer Olympics athletes who understand and believe in Halo Sport and, more importantly, are getting better results from their training," said Daniel Chao, CEO and co-founder of Halo Neuroscience. "Each athlete brings a unique background and training regimen to Rio this summer, and the training we're doing continues to build on the work we've done with athletes from the Winter Olympics, military, NFL, NBA, and MLB."
Halo Sport stimulates the brain's motor cortex during training. This stimulation, called "Neuropriming," puts the brain into a temporary state of "hyperplasticity," or hyperlearning. As a result, training becomes more productive for the brain to build optimized neuronal circuity for athletic movement—similar to how proper nutrition makes training more productive for the body to build muscle. Improved neuromuscular output allows athletes to produce more precise, coordinated, and/or explosive movement, whichever they target during their training.
Mikel Thomas, Olympic hurdler for Trinidad & Tobago, is working with Halo Sport to improve technique. "My goal with Halo Sport is to improve technical positioning during hurdles, and I'm excited to say that my technique has improved a great deal since I started using the device," he said. "I feel much more confident about going into the Olympics this summer, and I know that I've positioned myself well for the rest of the track season."
Hafsatu Kamara, Olympic sprinter for Sierra Leone, reported that using Halo Sport has increased her strength and power. "During resistance training, I usually do weighted hip thrusts at 100 kg," she said. "After using Halo Sport, I can now train at 120 kg and I feel like my training is pushing me into top form."
For athletes inspired by the Olympics, Halo Neuroscience has opened up its second wave of pre-sales on the company's website haloneuro.com. For a limited time, the public can join professional and Olympic athletes by pre-purchasing Halo Sport for $649—a $100 discount from the regular retail price—and receive the device before the general public. When Halo Sport was unveiled in February 2016, the first wave of pre-sales sold out in less than a week.
Going forward, Halo Neuroscience will continue to develop partnerships with elite athletes and teams throughout the world in preparation for the release of Halo Sport to the general public this fall.
About Halo Neuroscience Halo Neuroscience develops neurotechnology to unlock human potential in both the healthy and impaired. The company's first product, Halo Sport, utilizes Neuropriming technology to accelerate the neurologic gains of strength and skill learning that result from athletic training. Halo is now live with teams and athletes from the military, Olympics, MLB, NBA, and NFL.