Omaha's LovelySkin.com Awarded Patent for Innovative Skin Care Product Designed to Heal While Moisturizing Dry Lips and Skin

Dermatologist and His Son Develop Revolutionary Healing Balm, FixMySkin, to Combat Chapped Lips, Cracked Skin and Psoriasis Caused by Harsh Nebraska Winters

News provided by

LovelySkin.com

Apr 23, 2014, 08:30 ET

OMAHA, Neb., April 23, 2014 /PRNewswire/ -- So what does a brutal Nebraska winter have to do with the development of healing balm for winter's nasty effects such as dry and cracked lips and fingers?

Photo - http://photos.prnewswire.com/prnh/20140422/77271

Photo - http://photos.prnewswire.com/prnh/20140422/77270

Middle-school student Daniel Schlessinger put lip balm on his chapped fingers and wondered if there was a product specific for that condition that wasn't gloppy and really worked. His father, noted Omaha dermatologist and cosmetic surgeon Dr. Joel Schlessinger, and Daniel were determined to find out.

Fast forward seven years, thousands of hours of research and product development with manufacturers and product testing, and Dr. Schlessinger (owner of LovelySkin.com, the world's largest dermatologist-owned online cosmeceutical supplier) and his son, Daniel, were just awarded the patent for FixMySkin 1% hydrocortisone balm—a suite of products specifically designed to heal, not just moisturize, dry lips and skin.

"Daniel was my inspiration," said Dr. Schlessinger. "Initially, I put the onus on him to see if there was a body balm with 1% hydrocortisone in a tube and what the patent status was. We didn't want a petrolatum base as that made for a very poor taste and melting properties, so we worked to develop FixMySkin to fill that niche."

The challenge during product development was to find a formulation that actually stuck on the fingers or body and delivered hydrocortisone deep into the skin by applying with a balm tube. Other "wish list" features were a product that tastes good and has what industry experts call "lip slide." The product also needed to be stable in warm and cold weather (or in a pocket, close to the body).

FixMySkin is a 1% hydrocortisone balm widely tested and FDA approved for psoriasis, dry skin, eczema, dry/accutane lips, seborrheic dermatitis, bug bites and many other irritating skin conditions. The cost is $8 to $12 for the purse- and pocket-sized tubes.

FixMySkin has been available at LovelySkin.com since 2011 and can be purchased in more than 100 other dermatology offices and drugstores. The Schlessingers are looking for an international distributor.

"The best part of the process was seeing my son, Daniel, progress to learn so much from start to finish. He worked as the go-between with the FDA approval process, oversaw the packaging and claims, and worked with the patent attorney on the trials, ingredients, and application process," said Dr. Schlessinger.

"No one knew he was a high school student at the time," he said. Daniel will start medical school at Northwestern University in 2015.

FixMySkin has been featured in the New York Times twice as well as in high-profile women's magazines and on The Dr. Oz Show.

MEDIA: For interviews and product samples, please contact Sandra Wendel, (402) 516-2412 or Email.

BACKGROUND: Joel Schlessinger, MD, FAAD, FAACS, is a board-certified Dermatologist and Cosmetic Surgeon and President of LovelySkin.com. He serves as Chief Editor of Cosmetic Surgery for Practical Dermatology magazine. His medical practice is in Omaha, Neb., and the website is the 25th largest health and beauty website in the United States as ranked by Internet Retailer.