Omega Metrics Delivers First-Ever Performance Management Application for Marketo
Gives Customers Control Over Unseen Changes in Their Marketo Environment to Keep Marketing and Sales Automation Systems Running Smoothly
SANTA CLARA, Calif., April 12, 2017 /PRNewswire/ -- Omega Metrics, the automation intelligence software company formed by Digital Pi, today announced the industry's first solution to monitor, optimize, and proactively manage the Marketo Engagement Platform. Omega enables Marketo users to see when changes – planned or unexpected occur in Marketo, showing the impact on quality of service and system integrity. Omega gives Marketo users insights that help them correct problems and improve performance in Marketo and connected applications such as Salesforce.com and Microsoft Dynamics CRM.
"As companies place more reliance on marketing automation to engage their customers, they expect these technologies to perform flawlessly twenty-four by seven. These cloud applications, while offering sophisticated methods to engage people on a global scale, also present significant new challenges to an old problem: how to sustain adequate system performance and reliability," said Ryan Vong, president and CEO of Omega Metrics.
Marketo customers now have the ability to see their data analyzed from an operational perspective, enabling them to ensure their marketing and sales automation systems are always working properly. With alerts and lightning fast charts, Omega helps Marketo customers reduce the risk of errors, allowing them to spend less time trouble-shooting and more time marketing. There has been overwhelmingly positive responses so far.
"Omega gives us easy-to-use dashboards and quick-glance views of what's occurring with our Marketo data," said Faleni Leauanae, Senior Manager, Marketing Automation at Workfront. The data helps us know where to begin troubleshooting and where we can optimize. Right away, we were able to answer key questions around Marketo API usage, and avoid running into usage limits."
"Omega has been instrumental in helping our clients increase system efficiency by eliminating unnecessary Marketo processes," said Jeff Coveney, President of RevEngine Marketing, a Marketo Services Partner. "One client boosted system efficiency by more than forty percent after identifying over one hundred unnecessary fields, campaigns, and segmentation activities. Unraveling those processes would have taken weeks without Omega."
About Omega Metrics, Inc.
Omega Metrics, a Digital Pi company, brings speed and reliability to marketing automation platforms with the first application dedicated to optimizing the Marketo Engagement Platform. We are headquartered in Santa Clara, California. For more information, visit www.omegaproject.io.
Media Contact:
Tom Grubb
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SOURCE Omega Metrics, Inc.
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