LOS ANGELES, April 19, 2012 /PRNewswire/ -- Omelet (omeletla.com), the seven-year-old creative shop based in Los Angeles, today announced that it has formally launched a new division called Omelet To Go designed to bring together premium experiential and activation expertise with the agency's established idea-first approach to strategic and creative opportunities. Omelet To Go will be led by marketing industry veteran Mark Anderson who will assume the role of Chief Experiential Officer. Under this new structure, Anderson and his team will be helping current and new clients communicate with consumers through experiential activations that also include other integrated mediums designed to solve a brands core business challenge. The division will not be a stand-alone entity but rather will focus on delivering strategic big ideas from Omelet – just to go.
"Whether we're communicating through video, print, interactive or in a one-to-one experience, we approach every medium as an opportunity to engage the consumer in a larger story to build a deeper relationship with a brand," said Mark Anderson, Managing Director, Omelet & Chief Experiential Officer, Omelet To Go. "From buzz to engagement to sustainability, Omelet To Go will focus on combining Omelet's big idea thinking with the ability to put a physical product or experience in the consumers hands, helping to create the most meaningful and memorable engagement for both brands and consumers."
Omelet To Go has already started developing and producing integrated and experiential campaigns for brands such as HBO and Microsoft. Omelet To Go has plans to launch a stand-alone health, wellness and lifestyle program surrounding Stand Up Paddling that is co-owned by Omelet and Source Interlink Media called "Stand Up."
Omelet tells stories in all mediums. Clients have included ABC, The Academy of Motion Picture Arts & Sciences, Anheuser-Busch, AT&T, Electronic Arts, Harley-Davidson, HBO, Interscope Records, Microsoft, NBC Universal, Post Cereals, Square-Enix, TNT, Toyota, USA Network, Walmart, Warner Bros. Pictures and Whole Foods Market.