Omni Hotels & Resorts Names AvreaFoster Agency of Record

DALLAS, May 3 /PRNewswire/ -- Omni Hotels & Resorts, one of the leading luxury hotel brands in North America, has selected AvreaFoster as its advertising agency of record.

Working collaboratively with the marketing team at Omni, AvreaFoster will manage marketing strategy, branding, advertising, social media, and promotional activities for the company - which includes all corporate initiatives as well as marketing projects for Omni's 45 North American properties. AvreaFoster will lead a multi-agency team that includes Dallas-based Asher Media, who will manage traditional media placement, and New York-based Affect Strategies, who will lead new media efforts.

"This is a banner day for AvreaFoster," said Dave Foster, the agency's CEO.  "We are honored to work on such a well-known and respected hospitality brand and look forward to actively participating in the company's growth strategies and ongoing success."

AvreaFoster was chosen after a multi-phased agency evaluation process that included capability presentations from several agencies.

"After reviewing the agencies in contention, it was clear that AvreaFoster's capabilities best aligned with our current and future needs," says Tom Santora, chief marketing officer and senior vice president, sales for Omni Hotels & Resorts. "AvreaFoster will assist with big-picture strategy, drive our day-to-day advertising campaigns and help us extend our reach into digital and social media. It's a perfect fit."

AvreaFoster will help launch a variety of marketing initiatives, including a multi-media campaign targeting meeting planners, the development of Omni's new Mokara Hotel & Spa brand and the creation of materials for the Omni Dallas Hotel, the company's new convention center hotel scheduled for an early 2012 opening.  

"Our team is eager to roll up our sleeves and get to work," says Darren Avrea, the agency's chairman. "We're ready to bring new ideas to the table that will help Omni extend their brand, expand their reach and exceed their marketing and business objectives."  

About Omni Hotels & Resorts. Omni Hotels & Resorts creates genuine, authentic guest experiences that take guests on "A Total Departure" to 45 distinct luxury hotels and resorts in leading business gateways and leisure destinations across North America. From exceptional golf and spa retreats to dynamic business settings, each Omni showcases the local flavor of the destination while featuring four-diamond services, signature restaurants, Wi-Fi connectivity and unique wellness options. Known for its award-winning, personalized service, Omni leaves a lasting impression with every customer interaction, with a heightened level of recognition and rewards delivered through its Select Guest loyalty program and the company's "Power of One" associate empowerment program. Learn more at omnihotels.com.

About AvreaFoster. AvreaFoster is a business-to-business advertising firm that develops strategy-based, integrated marketing solutions that solve clients' toughest business challenges. They connect clients with their customers by designing all facets of marketing to be unique, consistent, and effective. Founded in 1991 by Darren Avrea and Dave Foster, AvreaFoster offers a complete suite of marketing solutions - from strategy, messaging and brand development to the creation of advertising, collateral, and digital deliverables. AvreaFoster is part of the Omnicom Group (NYSE: OMC), a strategic holding company that manages a portfolio of global marketing leaders. AvreaFoster's client roster includes Regus, Expedia, Concentra Urgent Care, IBM, Medical City, Alliance Data, and Chase Paymentech. Learn more at avreafoster.com.

SOURCE AvreaFoster