Omnicom Agencies Zocalo Group and Dieste Named Marketing Sponsors of the Upcoming Conference & Career Expo by the National Society of Hispanic MBA's

Oct 18, 2010, 18:21 ET from Zocalo Group

CHICAGO, Oct. 18 /PRNewswire/ -- Zocalo Group, Omnicom Group's premier word-of-mouth marketing agency, alongside Dieste, a leader in Hispanic marketing communications, will join forces at this year's NSHMBA conference as co-marketing sponsors of the event. Organized by the National Society of Hispanic MBA's (NSHMBA), the conference & career expo is set to run Thursday, Oct. 21 through Saturday, Oct. 23 at Chicago's McCormick Place and will bring together Hispanic business professionals and students from around the nation.

Highlighting the importance of higher education among the Hispanic community, more than 8,000 attendees will have the opportunity to connect with peers and employers in a variety of development seminars and career management services. Professionals and students will also be able to search for jobs through the NSHMBA online Career Center and meet with leaders in the space.

"We know the growing reach and influence of the Hispanic marketplace and NSHMBA's role as a true resource for the Hispanic community," says Paul Rand, President and CEO of Zocalo Group. "We're honored to actively help support them through our social media and Hispanic Word of Mouth efforts."

In addition to Tweeting on behalf of NSHMBA throughout the three-day event, Zocalo Group will be onsite to discuss their approach to Hispanic Word of Mouth.

Dieste will also be participating in the conference to help pay tribute to the nation's largest Career Expo for Hispanic MBA professionals and students and is the creative behind the recent television ads promoting the conference.

"We're very proud to stand beside NSHMBA as their marketing partner for this event, recognizing the organization's importance to many of our clients and the community," comments Luciana Gomez, Executive Director of Brand Leadership at Dieste.

"As leaders in their space, the work and value of both Zocalo and Dieste has been a tremendous asset to the conference," adds Anyel Gornik, Senior Manager of Marketing & Communication for NSHMBA."

For more information about the conference agenda and registration details, please visit the NSHMBA website at and be sure to join the team on Twitter to share comments about the event.

About Zocalo Group

Zocalo Group is a full-service Word of Mouth Marketing agency, helping brands become the most talked about and recommended in their category.  Based in Chicago, Zocalo Group was named the Holmes Report's 2009 "New Media Agency of the Year" for its work in social media, and was also honored for the 2009 "Best Social Media Program" by the Business Marketing Association.  Zocalo Group is a unit of Omnicom Group Inc. (NYSE: OMC) and Ketchum.  For more information, please visit

About Dieste

Dieste, an Omnicom agency, is the industry leading Hispanic marketing communications agency. Dieste was named 2008 Multicultural Agency of the Year by the publishers of industry trade publication Advertising Age - the third time in the agency's 14-year history. With its proprietary approach to consumer interception, Dieste delivers discipline-agnostic solutions to world class brands including best practices in direct marketing, interactive communications, mass and social media, outdoor and live marketing. Dieste is comprised of a full-service agency in Dallas, with service offices located in New York and Southern California. The agency has the largest direct marketing organization among U.S. Hispanic agencies.


The National Society of Hispanic MBAs (NSHMBA) was created in 1988 as a non-profit organization. Widely known as the "Premier Hispanic Organization," NSHMBA serves 32 chapters and over 8,000 members in the U.S. and Puerto Rico. It exists to increase the number of Hispanics graduating from MBA schools through scholarships, awareness programs and mentorship; enhance career management opportunities for Hispanic MBAs from school to leadership positions, through job placement and world class professional development; to be the partner of choice for organizations seeking to hire and develop Hispanic talent; and recruit and retain as life-long members a majority of Hispanic MBAs. For more information visit

SOURCE Zocalo Group