ALLENDALE, N.J., June 16 /PRNewswire/ -- Automated Media Services, Inc. (AMS), responsible for the development of 3GTv Networks™, the first out-of-home form of television, announced that Steve Grubbs, former CEO of Omnicom Media Group Entertainment & Sports, will advise the company as it introduces 3GTv Networks™, a platform that extends television into the store aisle providing advertisers the ability to reach shoppers as they make purchase decisions. Mr. Grubbs joins an esteemed group of industry leaders and advisors to AMS including Willard Bishop, Nick Loria, Larry Blasius and Dr. Jennifer Burton, Ph.D., as the company prepares for the 3GTv™ pilot program set to begin in select Bloom grocery stores in the Washington, D.C. metro area later this summer.
"3GTv Networks™ creates the ultimate win/win scenario for retailers, marketers, agencies and shoppers," said Mr. Grubbs. "Media agencies and their clients can now reach the shopper at 'the moment of truth' and measure the impact of their message. Retailers gain access to alternate revenue streams and can offer shoppers access to more information about the products they are buying."
Steve Grubbs served as CEO of Omnicom Group's sports and entertainment division until 2009. Prior to that, he had been North American CEO at PHD and earlier, was U.S. CEO at OMD. Previously, he led national broadcast buying at BBDO.
"The great news that Steve is sharing with his fellow media agency colleagues is that 3GTv Networks™ is completely consistent with traditional television buys and can be confidently added to their planned media mix," said AMS CEO Bob Wolinsky. "Steve understands that 3GTv Networks™ sits at the crossroads of legacy media and new media, extending the television envelope in a way that gives agencies a direct line to their target - at the point of decision."
As AMS prepares for broad deployment of 3GTv Networks™, the company continues to add key industry thought leaders to its roster of advisors. Steve Grubbs marks the latest endorsement of the company's business and offering, adding significant depth of expertise to its management team.
About Automated Media Services, Inc.
Automated Media Services, Inc. (AMS) is an Allendale, New Jersey-based firm responsible for the creation and development of the next generation television called 3rd Generation Television or 3GTv™. The 3GTv™ network is the first out-of-home form of television – the solution to today's media and advertising crisis. Like radio, which decades ago made the leap from in-home to out-of-home, television is now going to do the same with the 3GTv™ network. Founded by a coterie of industry veterans with over 150 years of collective experience in television, engineering, advertising and marketing, AMS has fused the benefits of in-home television, the efficiencies of the Internet with the ideal demographic location to yield the first development of an automated, plannable advertising and media platform located in the midst of the most coveted marketing environment in the physical universe, the retail store. For more information, visit: www.3gtv.com.
SOURCE Automated Media Services, Inc.