Omnicom Group's Diversified Agency Services Acquires The Modellers, Marketing Research and Advanced Analytics Firm

Feb 04, 2011, 09:04 ET from Omnicom Group Inc.

NEW YORK, Feb. 4, 2011 /PRNewswire/ -- Omnicom Group's (NYSE: OMC) Diversified Agency Services (DAS) has acquired The Modellers, a marketing research company with a reputation for helping companies make difficult choices with confidence through the expert application of predictive modeling and advanced analytics. The Modellers will continue to service clients from its Salt Lake City headquarters.

"We're extremely pleased to have The Modellers become part of DAS," said Thomas Harrison, Chairman and CEO of DAS.  "Their unique and powerful capabilities are exciting and the need in the marketplace for the kinds of insights that can only come from the smart application of advanced analytics is growing. The Modellers enhance our capability to offer cutting-edge services to help our clients succeed in this demanding and ever changing environment."

"Our new relationship with DAS not only opens the door to many excellent marketing and communications companies that are part of their global network, but gives us access to a vast reservoir of expertise and market intelligence," said Jeff D. Brazell, CEO and Founder of The Modellers. "We're eager to introduce DAS agencies and their clients to the power of our advanced analytics and custom desktop simulators we call our Interactive Decision Tools™."

"For The Modellers, it's the best of both worlds," remarked Dr. Brazell. "We get to continue doing the work we love — using advanced analytical tools to solve our client's toughest marketing problems — but now in partnership with a global network of diverse marketing services companies."

About The Modellers

The Modellers, LLC (www.themodellers.com) are specialists in applying advanced analytics to provide decision-making intelligence and answers to clients' most important marketing and communications questions. They have particular expertise in product development, line optimization, pricing, segmentation, message testing and brand strategy. The company's academic heritage and ongoing involvement of its academic advisory board ensure that The Modellers' techniques and approaches reflect the latest advances in marketing science. Their proprietary simulators — known as Interactive Decision Tools (IDT™) — unlock the power of their analytic models, allowing clients to easily explore a variety of "what-if" scenarios to identify which product configurations and marketing actions will maximize revenue and market share. Clients have included Pfizer, Hilton, Philips, FedEx, Warner, LG, AT&T, Gatorade, Subway, Virgin, VISA, Nordstrom, Pixar, P&G, GM, Adobe, eBay, Boeing, Canon and GE. They can be reached at (801) 290-3800.

About Diversified Agency Services

Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), manages Omnicom's holdings in a variety of marketing disciplines, including customer relationship management, public relations and specialty communications. DAS includes more than 190 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.

About Omnicom Group Inc.

Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

SOURCE Omnicom Group Inc.



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