On-screen to in-hand: Savvy brides can now hold their invitations before purchase

MINNEAPOLIS, Aug. 27, 2012 /PRNewswire/ -- MagnetStreet has launched a new program allowing brides to personalize Just One™ wedding invitation online and have it mailed to them within three business days.  This unique program is designed to give the modern bride confidence in her stationery without having to pay for a full order up front.  

Millennial brides are comfortable using the internet to help plan their wedding.  But while 80% of couples use search engines to find their wedding vendors, data from The Wedding Report states that wedding invitations are still largely purchased offline.  Brides report that paper quality and color are key considerations when choosing an invitation; things that are difficult to grasp through a computer screen.  The Just One™ program is designed to satisfy tech-savvy brides who need more than an onscreen preview.

"It's all about personalization for the bride, and as a web-based stationer, we're aware that ordering online something as important as invitations can cause anxiety. Even though we've had online proofing for years, brides kept asking to get just one personalized, physical sample," said David Baird, Vice President of Marketing at MagnetStreet.  "Now, it's a reality. Brides are getting what they want—their invitation in hand to see their design choices on paper and experience the quality."

The ability to order Just One™ personalized invitation is an affordable solution to an expensive problem. According to The Knot, modern brides spend an average of $331 on wedding invitations alone.  They commonly are asked to pay the full amount up front based solely on a virtual proof.  By ordering Just One™, brides can now design their entire invitation suite online and have it in hand days later, for around $15.  When brides place their order, the cost of the Just One™ sample is credited back to their account, offsetting the cost completely.

While many vendors have been able to provide consumers with generic wedding invitation samples, brides and grooms have had to imagine how their colors and imprints would look in print.  MagnetStreet is taking quality and personalized service further by offering a fully-embellished suite that includes the design and custom colors of her choice. The Just One™ program is the first to offer a complete solution to modern brides on such an important, complex and personal stationery item.

For more information on MagnetStreet's Just One™ wedding invitation samples, visit http://www.magnetstreet.com/just-one

About MagnetStreet.

MagnetStreet Weddings is an online, full-service store that empowers consumers to create wedding stationery that captures their style. They offer a comprehensive line of stationery in coordinating designs, including: Wedding Invitations, Programs, Favors, Thank You Cards, and embellishments. MagnetStreet Weddings provides exceptional personal service, high quality products and vibrant color printing. MagnetStreet Weddings is part of the MagnetStreet brand—a privately held company. For more info, visit MagnetStreet.com

SOURCE MagnetStreet