OnCars.com Delivers More Than 33 Million Video Views in 2009

Engaging and emotive high-quality video car review site attracts fast-growing and desirable audience despite turbulent year for automotive sector

Jan 12, 2010, 15:20 ET from OnCars.com

ALISO VIEJO, Calif., Jan. 12 /PRNewswire/ -- OnCars.com, a new automotive video review site celebrated its first full calendar year of operations with 33,243,432 video views delivered in 2009 according to Google Analytics Event Tracking.

Video consumption on OnCars.com grew from 2,087,668 views during the first quarter of 2009 to 6,211,407 views in the 2nd quarter and then rose to 8,750,011 views in the 3rd quarter. OnCars.com ended the year by soaring to 16,068,108 views during the 4th quarter, suggesting a renewed interest in new vehicle shopping by recession-weary American consumers.

The engagement created by OnCars original videos was highlighted by the fact that 68% of these videos were viewed to completion with visitors spending an average of 8:16 minutes on the site per visit.  

"The mission of OnCars is to convey the emotional proposition of every vehicle we review. Our goal is to speed the consumer's journey from awareness, to consideration to purchase intent by intimately exploring the design, interior and performance of the cars reviewed," commented Emile Bouret, OnCars.com Road Test and Design Editor, an experienced automotive designer, performance driver and product specialist.

In addition to Google Analytics Event Tracking, OnCars.com is now also measured by Omniture, Visible Measures and comScore Media Metrics Hybrid 360.

According to Nielsen Media Research, 58% of the OnCars.com audience is between 25-54 years old. Nielsen research also shows 64% of the OnCars audience has a household income of $50,000 or more; 46% is at $75,000 or more and 29% is at $100,000 or more. Additionally, 45% of the OnCars.com audience has researched a new car purchase within the past 30 days and 25% are frequently asked for automotive purchase advice. Nielsen also reports that OnCars visitors are three times more likely to have definite new vehicle purchase intent within the next six months than the average internet user. ComScore data shows a gender balance of 52% male and 48% female.

OnCars.com is in a strong position going into 2010, with plans to continue growing these important

performance metrics, making it an ideal partner for brands looking to reach a highly engaged and valuable audience in the automotive sector.

For more information about OnCars video car reviews, written car reviews, car photo galleries and

automotive news, visit www.oncars.com.

About OnCars.com: OnCars is a digital media brand owned by Motr, Inc., based in Aliso Viejo, California, that produces and distributes original, editorially independent video car reviews and automotive content. OnCars also produces branded media and custom content for partner companies. OnCars video, text and image content is available for syndication. OnCars.com was launched in 2008 in association with Mail.com Media Corporation (MMC), founded by digital media entrepreneur Jay Penske and based in Los Angeles, California. MMC is a leading digital media company that owns and operates a global multi-media platform incorporating the Mail.com portal and a unique portfolio of lifestyle brands with exclusive content and premium events across multiple content verticals including entertainment, automotive, sports, news, TV, finance, jobs, politics, health, real estate, dating and shopping. OnCars.com, HollywoodLife.com, Movieline.com, Deadline.com, The Style Awards, Young Hollywood Awards, Hamilton Behind the Camera Awards, Breakthrough of the Year Awards and the Mail.com email service are all part of the Mail.com Media Corporation portfolio. OnCars site technology and video post production are managed by Innovative, a division of Lingner Group Productions based in Indianapolis, Indiana.

SOURCE OnCars.com