ONE® Condoms Are a Natural Fit for Trend-Forward Target Stores
Industry's fastest-growing condom manufacturer celebrates by giving away free music to 1 million customers
BOSTON, June 15 /PRNewswire/ -- Move over, Trojan®. Make room, Durex®. There's an exciting new condom brand now available in Target stores nationwide. These heavyweights now share shelf space with ONE®, the industry's fastest-growing condom manufacturer.
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More than 1,700 Target stores now carry three styles of ONE® premium condoms: the popular Super Sensitive™ and Mixed Pleasures™, as well as a brand-new style, ZERO™, a revolutionary new condom made from more natural, ultra-purified latex. ZERO™ condoms are 25% thinner than standard condoms, offering unmatched sensitivity without compromising strength.
"For years, our customers have been asking when their favorite ONE® condoms would be available at Target," said Davin Wedel, CEO of ONE®. "We are thrilled that day has finally come."
To celebrate this milestone and thank its loyal customers, ONE® is giving away free music to 1,000,000 fans. The free music downloads are available while supplies last by becoming a member of the ONE® community in any of several ways:
- Join the ONE® mailing list
- Become a fan on Facebook
- Follow ONE® on Twitter
- Complete an online survey at onecondoms.com
- Sign the Safer Sex Oath online
Connect to ONE® and receive a unique download code redeemable for a free song from any of the ONE® partner bands. For more information, visit http://onecondoms.com/freemusic/promo.php.
"Pop culture has always been an integral component of the ONE® brand," said Wedel. "Music is a great way to connect people and get them talking about sexual education and protection."
Wedel said Target executives were drawn to the brand's reputation for quality and its hip, sleek packaging. ONE® condoms come in stylish, discreet metal tins, with over 200 unique designs on innovative round wrappers – a far cry from the industry norm of rectangular boxes and square wrappers. In a recent consumer study conducted by GE eSurvey, 94% of consumers rated ONE® packaging "Great." Durex® ranked a distant second, with only 13%, while category leader Trojan® finished last in package design.
Target also applauded ONE® as a socially-conscious condom brand. ONE® is the only condom manufacturer that contributes a portion of all retail sales to fund HIV prevention projects. Last year, global purchases of ONE® funded 450 mobile HIV clinics, 45,000 HIV tests and treatment for 4,500 high-risk or HIV-positive individuals in remote African villages. The company hopes that Target sales will help double their donation in 2010.
"Target guests are trendy, socially conscious and very knowledgeable about the products they buy," said . "Our condoms are a perfect fit for these savvy consumers. ONE® condoms are engineered for protection and pleasure, and our packaging makes safer sex more fashionable and fun."
For more information about ONE®, visit http://onecondoms.com/.
About ONE®
ONE® is the industry's fastest-growing condom manufacturer. As a recognized leader in condom marketing and manufacturing, ONE®'s mission is to make condom use more socially accepted and widely practiced. ONE® contributes a portion of all condom sales to help fight HIV/AIDS in Africa. ONE® condoms come in 7 styles and feature wrappers with over 200 vibrant designs, many created by the public. ONE® condoms are triple tested for safety and reliability. The privately held company is headquartered in Boston, MA. Visit us on the web at http://onecondoms.com.
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Link to product images: http://onecondoms.com/target
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SOURCE ONE(R) Condoms
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