One-in-Five Smartphone Owners Have Visited a Store After Receiving a Notification That Savings Were Available Nearby, Finds New Survey

-- CouponCabin Mobile App Launches New Geo-Fencing Feature to Alert Users of Coupons, Deals and Specials Near Their Location --

Apr 24, 2013, 07:00 ET from

WHITING, Ind., April 24, 2013 /PRNewswire/ -- Amid the hectic pace of everyday life, smartphones give people the power to multi-task, saving valuable time. Saving money is also enhanced by smartphone technology, according to a new survey from that reveals one-in-five (20 percent) smartphone owners have visited a store after receiving notification that specials, coupons or deals were available nearby. Seventy percent of smartphone owners would be at least somewhat influenced to make an unplanned purchase at a store after receiving this type of alert. This survey was conducted online within the United States by Harris Interactive on behalf of from February 28thMarch 4th, 2013, among 2,219 U.S. adults ages 18 and older, among whom 1,096 are smartphone owners.

Geo-targeted savings alerts that prompt users to visit stores near them that have specials, coupons or deals are a newly launched feature from's mobile app for iPhone and iPad. The alerts work when a smartphone's GPS sends a notification that a special, coupon or deal is available at a store or mall near the user's current location.

"Our new mobile app puts even more savings power into our users' hands," said Jackie Warrick, senior savings adviser at "Now during their daily routine, people can be alerted simply and easily when they can save money around them."

CouponCabin's new geo-targeted alerts provide savings opportunities to users without them having to do anything other than look at their phone's screen. This is a top priority for smartphone users, as saving money without even thinking about it is the top reason why 47 percent of smartphone owners would like to receive geo-targeted coupons on their device. Rounding out the list of reasons include:

  • Would be/is convenient and a time saver – 44 percent
  • Would remind/reminds me to use coupons when shopping – 40 percent
  • Other – 4 percent

Interest in geo-targeted coupons, deals and specials is strong. Nearly seven-in-ten (67 percent) smartphone owners would be at least somewhat interested in a mobile app that allows them to receive notifications for geo-targeted coupons.

For more information on the latest app features, or to download the app, please visit

Survey Methodology:
This survey was conducted online within the United States by Harris Interactive on behalf of Coupon Cabin from February 28thMarch 4th, 2013, among 2,219 adults ages 18 and older, among whom 1,096 are smartphone owners. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact Allison Kaplan,

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