NEW YORK, Oct. 2, 2013 /PRNewswire/ -- Michael C. Fina and Hearts On Fire®, leaders in the jewelry and bridal industry, have partnered to host the fourth annual "Diamond Dash: Dash for a Diamond & a Cure™" in Manhattan on October 26, 2013. Couples will dress in Halloween costumes during the diamond scavenger hunt, which will culminate with a live marriage proposal for the winning couple!
After kicking off the event at Jekyll & Hyde Club Restaurant & Bar in Times Square, dashers will race in costume to various destinations around Manhattan via clues contained on their clue sheet. Upon reaching each location, they will be asked to take a photo of themselves in front of the designated Dash signage and text in a code, confirming they have reached this specific location. After verifying the couples that have completed the highest number of clues in the quickest amount of time, three teams will be deemed finalists. These finalists will then compete in one last clue challenge for the grand prize.
The winning Diamond Dash couple will have the option of selecting as their prize either one engagement ring featuring The World's Most Perfectly Cut Diamond® or two wedding bands. Hearts On Fire will provide both prize options and each shall be valued at $20,000. Once the winning couple selects their prize, they will propose live! They will also receive a generous gift courtesy of the award-winning photography team at Photomuse. Other prizes will include Michael C. Fina certificates for the runners up and for the couple with the Best Halloween Costume. After the final challenge, all participants will be invited back to Michael C. Fina's retail store for an after party celebrating the newly engaged couple and guests will enjoy light bites, cocktails, and a Trick-or-Treat candy bar.
Interested couples can register for their chance to participate at www.diamonddash.com. All participating couples must agree to the terms and conditions set out by Michael C. Fina. More information and official rules can be found at www.diamonddash.com/registration.html.
About Michael C. Fina
For over 75 years, Michael C. Fina has helped generations of New Yorkers celebrate life's many milestones, big and small. A family-owned and operated retailer with a legacy in vintage silver and bridal registries, Michael C. Fina offers a curated assortment of designer engagement rings, wedding bands, fine jewelry, tableware, vintage silver, and baby gifts. For more information, please visit www.michaelcfina.com.
About Hearts On Fire
The Hearts On Fire Company (HOF) is successfully building the pre-eminent consumer brand in the fine diamond jewelry business. Founded in 1996, Hearts On Fire has established a new industry standard for diamond cutting perfection, enabling the Company to become the world's fastest growing diamond brand. The Company continues to redefine the industry through its extraordinary diamonds, sophisticated marketing and training programs and unique retail relationships. For more information, please visit http://www.heartsonfire.com.
SOURCE Michael C. Fina