One Million Downloads of Realtor.com iPhone App in Five Months

iPhone Users Say iLOVE Realtor.com App With Overwhelming Usage and Download Response

Jun 02, 2010, 05:35 ET from Realtor.com

CAMPBELL, Calif., June 2 /PRNewswire/ -- In five short months, iPhone users have downloaded the Realtor.com® Real Estate Search iPhone application one million times to search the #1 homes for sale website, twice as many downloads as the next closest competitor in the same time period (1). The Realtor.com iPhone app, launched on January 13, 2010, by Move, Inc.(Nasdaq: MOVE), the leader in online real estate, has been named one of four great iPhone apps by Money Magazine.

Since the January 2010 launch, iPhone users have tapped into the Realtor.com website through the Realtor.com iPhone app on average of two times per day as they search for local properties and connections to Realtors®.  In April 2010, the number of iPhone users searching for real estate with the Realtor.com iPhone app was four times higher than a close competitor (2).

The Realtor.com Real Estate Search application is categorized as a Lifestyle Application in the Apple® iTune® store.  In the past five months, while the average minutes per session of the average iTunes Lifestyle application is five to six minutes (3) , the average minutes per session of consumers using the Realtor.com Real Estate Search iPhone application surpasses 16 minutes.

Today, Realtor.com also announced several new features now available on the Realtor.com Real Estate Search application including the 'Area Scout' feature and several new search features such as waterfront, garage, multi-story, and more.

"Area Scout" combines iPhone GPS capabilities with automated search features delivered by the Realtor.com iPhone app to provide automatically updated search results on the go.  As a result, house hunters can now quickly find listings and obtain detailed features such as proximity to major roadways, average price per square foot, average prices of homes nearby, and average home sizes in the area in the Map View feature. To access 'Area Scout,' users simply perform a Nearby Search, switch to the Map View and press the 'Area Scout' button in the bottom right-hand corner, and the feature is up and running.

"We're very pleased with the extraordinary response buyers, sellers and real estate professionals across the country have had to the Realtor.com Real Estate Search iPhone app," said Steve Berkowitz, chief executive officer of Move, Inc., operator of Realtor.com.  "With more than 7.5 million homes viewed on the Realtor.com iPhone app every month since our launch in January 2010, and thousands of calls and emails to Realtors from consumers via the app each month, our iPhone app is clearly connecting buyers with Realtors as they search for real estate properties and information."

Berkowitz continues by explaining that while site traffic and engagement to Realtor.com is historically strongest during weekdays (4), consumer usage of the Realtor.com Real Estate Search app peaks on weekends by approximately 37 percent.  To help Realtor customers market their brands and client properties on the Realtor.com iPhone app, the company offers premium listing advertising opportunities on Listing Detail Pages that display individual homes for sale.

The free Realtor.com Real Estate Search iPhone app is compatible with iPhone OS 3.0 or higher and the iPod Touch, and can be downloaded at http://itunes.apple.com/us/app/real-estate-search/id336698281?mt=8 or by going to a consumer information page on Realtor.com at www.realtor.com/iphone?source=a27508.  

ABOUT REALTOR.COM®

Realtor.com(R), where the world shops for real estate online, is operated by Move, Inc., (Nasdaq: MOVE) and is the official website of the National Association of REALTORS®. Ranked as the #1 homes-for-sale site, Realtor.com® currently offers potential home buyers access to over four million property listings, as well as the most brokers and agents. It also provides REALTORS® and the home sellers they represent with the Internet's largest real estate marketplace, reaching more than 12.5 million (5) consumers in November 2009. Agents and companies have the power to customize Realtor.com(R) resources to maximize their brand and productivity.

REALTOR® and Realtor.com® are registered trademarks of the NATIONAL ASSOCIATION OF REALTOR®. REALTOR® is a federally registered collective membership mark, which identifies a real estate professional who is a Member of the NATIONAL ASSOCIATION OF REALTORS® and subscribes to its strict Code of Ethics. All other trademarks appearing above are the property of Move, Inc., or of their other respective owners.

ABOUT MOVE, INC.

Move, Inc. (NASDAQ: MOVE) is the leader in online real estate with 14.7 million (6) monthly visitors to its online network of websites. Move, Inc. operates: Move.com, a leading destination for information on new homes and rental listings, moving, home and garden and home finance; REALTOR.com®, the official website of the National Association of REALTORS®; Moving.com; SeniorHousingNet; and TOP PRODUCER Systems. Move, Inc. is based in Campbell, California.

This press release may contain forward-looking statements, including information about management's view of Move's future expectations, plans and prospects, within the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. These statements involve known and unknown risks, uncertainties and other factors which may cause the results of Move, its subsidiaries, divisions and concepts to be materially different than those expressed or implied in such statements. These risk factors and others are included from time to time in documents Move files with the Securities and Exchange Commission, including but not limited to, its Form 10-Ks, Form 10-Qs and Form 8-Ks. Other unknown or unpredictable factors also could have material adverse effects on Move's future results. The forward-looking statements included in this press release are made only as of the date hereof. Move cannot guarantee future results, levels of activity, performance or achievements. Accordingly, you should not place undue reliance on these forward-looking statements. Finally, Move expressly disclaims any intent or obligation to update any forward-looking statements to reflect subsequent events or circumstances.

1. Press releases by Zillow (1M in 11 months), Trulia (300K in 18 months), and Redfin (unpublished)

2. Rob Cross, Trulia Director, Distribution speech at "Where 2.0"Conference, San Jose, CA

3. Pinch Media, App Store Secrets

4. comScore Media Metrix

5. comScore Media, April 2010

6. comScore Media Metrix, April 2010

SOURCE Realtor.com



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