One of the World's Leading Authorities on Business Strategy Visiting Toronto on September 29

Professor W. Chan Kim co-author of the International Bestseller, Blue Ocean Strategy - How to Create Uncontested Market Space and Make the Competition Irrelevant visiting Toronto for a one-day exclusive event.

To view the Enriched Media Release, click here: http://smr.newswire.ca/en/blue-ocean-strategy-canada/one-of-the-worlds-leading-authorities-on-business

TORONTO, Sept. 7, 2011 /PRNewswire/ - One of the world's leading authorities on business strategy, innovation and managing the multinational corporation in the knowledge economy, and ranked among the ten most influential business thinkers by Thinkers 50, the global ranking of management gurus, Professor W. Chan Kim will be visiting Toronto on September 29, 2011.

Kim was also recently recognized as one of the world's most influential academics in global strategy by the Journal of International Management. Kim's book, Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant (Harvard Business Review Press) is an international bestseller, selling over one million copies in its first year, and is currently being published in 41 languages, breaking Harvard Business Press's historical record of most foreign language translations ever achieved. With Blue Ocean Strategy, Kim brings business audiences an important breakthrough in strategic business thinking.

During this exclusive one-day engagement, Professor Kim will discuss how businesses can create new, untouched market space (blue oceans) moving from a market competing strategy (red oceans) to a market creating strategy. Kim challenges industry norms and reconstructs market boundaries, creating new demand. He also illustrates how to drive costs down while simultaneously drive value up. Kim will introduce the Blue Ocean tools that such respected companies as Cirque du Soleil, Nintendo, Callaway and Casella Wines have used that lead them to create their own blue oceans and ultimately, profitable growth.

Professor Chan Kim will be speaking on September 29, 2011 at Atlantis (Ontario Place) in Toronto. Senior corporate business leaders, strategy planners, sales, marketing and functional leaders developing initiatives within their companies as well as leaders in non-profit or governmental organizations will benefit by attending this event. More information/registration for the event can be obtained at: http://www.blueoceanstrategycanada.com

A Day with Professor W. Chan Kim is presented by Blue Ocean Strategy Canada.

As the official licensed representative of Blue Ocean Strategy in Canada, UCSI BORC, Canada office Inc was established in 2008. The Canadian office serves as the national provider of Blue Ocean Strategy consulting, training, and educational workshops, seminars and conferences based on the ground breaking business strategies created by W. Chan Kim and Renée Mauborgne, authors of Blue Ocean Strategy. Their objective is to exceed their clients' expectations in delivering breakthrough growth ideas and to transfer the knowledge and capabilities for their clients to continuously create blue ocean strategic moves.

SOURCE Blue Ocean Strategy Canada

Image with caption: "Professor W. Chan Kim (CNW Group/Blue Ocean Strategy Canada)". Image available at: http://photos.newswire.ca/images/download/20110907_C8961_PHOTO_EN_2887.jpg