One to One Health Announces April 8th Neuromarketing Webinar

Beyond the Voice of the Customer: Neuromarketing Insights into Patient Engagement with Pharmaceutical Brand Web Sites

News provided by

Apr 05, 2010, 12:22 ET

BOSTON, April 5 /PRNewswire/ -- One to One Health and OTOinsights, divisions of One to One Interactive, Inc. (OTO), a Boston-based digital marketing firm, are presenting as a webinar the results of a first-of-its-kind pharma neuromarketing study, which moves user effectiveness research beyond the focus group and the inevitable cognitive bias that results.

The study, conducted using OTOinsights' proprietary Quantemo™ offering, examined not only how patients view but also neurologically react to and emotionally respond to pharmaceutical brand websites in a single therapeutic category (allergies). The presentation will cover the neurological, emotional, and eye tracking data collected and the implications that the results have on best practices for designing branded pharmaceutical websites.

Attendees will also learn about the fundamentals of neuromarketing and how it can be leveraged by marketers to better answer critical questions about perception and effectiveness for digital content, like websites, banners and email messages, before the content is put into the marketplace.

Seth Levine, Vice President/Director of One to One Health, said, "We will demonstrate how neuromarketing studies can offer pharmaceutical marketers and other health brands a new way to evaluate the effectiveness and emotional impact of their digital marketing assets and help open their eyes to how Quantemo can mitigate voice of customer bias to get truer, more actionable insights in the development of creative."

Dan Berlin, Senior Research Associate for OTOinsights, described their proprietary neurological research product: "The Quantemo Engagement Index uniquely combines neurological, socio-motor (eye tracking) and emotional measures into a single index in order to remove cognitive bias and provide a comprehensive, fully-rounded view of user engagement."

This webinar is a no-cost event, and can be registered for online at these locations:

11 AM EDT Thursday, April 8:

https://onetooneinteractive-events.webex.com/onetooneinteractive-events/onstage/g.php?t=a&d=666207179

2 PM EDT Thursday, April 8

https://onetooneinteractive-events.webex.com/onetooneinteractive-events/onstage/g.php?t=a&d=668953856

About One to One Interactive

Complete One-To-One Solutions for Brands, Agencies, and Publishers

Established in 1997, One to One Interactive is the first enterprise to assemble a complete solution for brands, agencies, and publishers executing one-to-one marketing strategies. By bringing together one of the nation's leading digital marketing agencies, the worlds most comprehensive portfolio of permission marketing platforms, performance marketing solutions, and cutting edge customer experience research techniques, the companies of One to One Interactive build informed and creative customer/constituent strategies on the belief that digital media's ability to enable engaging one-to-one dialogues is the future of marketing.

One to One Interactive has recently been ranked by Inc. Magazine as one of the fastest growing private companies in America, one of the Top Interactive firms in the United States according to B2B Magazine, and one of the world's 20 hottest independent digital marketing firms by Ad Age.

One to One Interactive's web sites for more information: