PHOENIX, July 11, 2016 /PRNewswire/ -- As part of its growth strategy, OneAZ Credit Union recently changed its name from Arizona State Credit Union. The change underscores the financial institution's commitment to the individual behind every transaction, according to Dave Doss, the Credit Union's President and Chief Executive Officer.
"We are a strong financial institution with a 65-year legacy of making a positive difference in the lives of our members, associates and communities, yet we suffered from brand confusion," he said. "The timing was right for us to adopt a new name that embodies who we are and the way we approach our business."
OneAZ Credit Union is a full-service, non-profit credit union, with 135,000 members and $1.8 billion in assets. At its 20 branches across the state, the credit union offers an array of services to help members during the most important stages of life – from preparing for college to buying a home and planning for retirement.
Services aside, Doss said members benefit from long-standing relationships with credit union associates who live in their community, along with local decision-making on loan approvals and other financial matters.
"Our members are the owners, so we work in their best interest," he said.
The name change coincides with OneAZ's ambitious plan to double its assets in the next five years. David Sweiderk, the credit union's Executive Vice President and Chief Operating Officer, said the plan involves taking an integrated channel and an outside-in approach to look at operations from its members' perspective.
Among the planned infrastructure upgrades are a best-in-class telephony system with password authentication, voice recognition and other features, along with a next-level digital experience. Prototype branches also are being planned in Sedona and at Kierland Commons in Scottsdale. The branches, set to open this summer and fall, respectively, will feature an Apple-esque design, with consultation, learning and the latest customer service technologies.
"We want to make contact with members as easy, enjoyable and effective as possible, regardless of how they reach us," Sweiderk said.
Above all, Sweiderk said OneAZ will maintain a laser-like focus on providing the best possible customer service. That means continuing to build upon its already robust training program, so its associates are well-versed in all of the credit union's services. "Ultimately, our associates are relationship managers who take the time to understand what our members need. We deliver a level of service they can't get anywhere else; we are here to create and forge a trusted partnership with our members," he said.
Giving back has always been part of the credit union's culture. To bolster its philanthropic programs, the credit union recently established the OneAZ Community Foundation.
As part of its program of giving, the Foundation invited non-profit organizations in markets where OneAZ does business to apply for one of 20 community impact grants totaling $50,000. The grants will fund programs that provide a direct benefit to the communities served and enhance the quality of life. The Foundation is currently evaluating applications and will announce recipients in mid-August.
"We want our members and communities to know that we are as passionate about helping them today as we were when we opened our first branch in 1951," said Joseph C. Smith, Foundation president.
For more information about the credit union, visit oneazcu.com.
OneAZ Credit Union is a $1.8 billion full-service, not-for-profit, local financial institution with a statewide branch network serving members since 1951. More than 135,000 Arizonans turn to OneAZ for its comprehensive business and personal financial services. OneAZ Community Foundation plays an important role in providing much-needed funding to non-profit and community organizations throughout the state. OneAZ is a 10-time winner of Arizona Business Magazine's Ranking Arizona and a six-time recipient of the Peter Barron Stark & Associates Award for Workplace Excellence.™ The credit union is headquartered in Phoenix and welcomes members from throughout the state. For more information, call 844.663.2928 or visit oneazcu.com.
SOURCE OneAZ Credit Union