Onebeat and Zipline Launch Strategic Integration to Power Real-Time Execution and Smarter Retail Operations

Busy Beaver calls the new solution a "game-changer" for connecting AI-driven inventory decisions to fast, consistent action in stores.

NEW YORK, July 30, 2025 /PRNewswire/ -- Onebeat, the AI-driven inventory optimization platform, and Zipline, the leading retail execution and communication platform, today announced a strategic integration designed to help retailers close the gap between HQ strategy and in-store performance. By combining real-time, SKU-level inventory decisions with seamless store communication and execution, the partnership gives retailers a more responsive, aligned, and profitable way to operate and optimize their inventory.

Retailers face growing pressure to adapt quickly to shifting demand, while maintaining consistency across hundreds of locations. With Onebeat and Zipline, they now have a connected system that ensures smart inventory recommendations are understood and acted on by store teams—at speed and at scale.

"Forecasting isn't enough anymore. Retailers need to be able to leverage the real-time, store-specific data already available to them. More importantly, they need the tools and capability to act on that data quickly and consistently - that's what this partnership delivers,"  said Yishai Ashlag, CEO and Co-Founder of Onebeat. "By connecting Onebeat's dynamic AI-driven inventory decisions with Zipline's execution platform, we're closing the loop between insight and action and empowering retailers to move faster, perform better, and stay ahead of demand."

While Onebeat delivers real-time, AI-powered inventory optimization—including dynamic allocation, pricing, and replenishment decisions—Zipline ensures these strategies are communicated clearly and executed consistently across all stores.

The impact of the partnership is already clear. Busy Beaver, a rapidly growing home improvement retailer with more than 19 locations across Pennsylvania, Ohio, and West Virginia, adopted the integration to optimize store-to-store inventory transfers. By connecting Onebeat's real-time recommendations to actionable tasks in Zipline, Busy Beaver streamlined product moves between stores—reducing excess stock while ensuring customers find what they need on the shelves.

"With Onebeat and Zipline working together, we're not just identifying transfer opportunities—we're actually getting them done at the store level, quickly and correctly," said Adam Gunnett, Director of IT & Business Intelligence at Busy Beaver. "It's a game changer for us because it connects our strategy directly to the frontline in a way that's simple and actionable."

"At Zipline, we believe that store execution is everything," said Melissa Wong, CEO and Co-Founder of Zipline. "This integration gives retailers the agility to act on real-time data in the flow of day-to-day work so they can move faster. It's about connecting strategy to the frontline so teams can execute with consistency, even as conditions change."

About Onebeat
Onebeat is a dynamic inventory optimization and execution platform that helps retailers maximize revenue, reduce waste, and improve margins by aligning inventory with demand—daily, by SKU and store. Built on the Theory of Constraints and powered by pre-trained, proven AI, Onebeat delivers clear, actionable insights that drive agility and growth across the product lifecycle. Learn more at https://onebeat.co/.

About Zipline
Zipline is the leading platform for frontline execution and communication. Purpose-built by retail veterans, Zipline helps more than 150 of the world's best brands — including Sephora, The Fresh Market, and AEO Inc.— bring their brand strategies to life in stores. By unifying task management, communication, learning, and operational insights, Zipline Keeps Today On Track for field leaders, store managers, and frontline associates alike. Consistently recognized for excellence, Zipline holds an industry-leading Net Promoter Score (NPS) of 89, a 4.9/5 customer satisfaction rating, and was named Overall Store Management Platform of the Year by the Retail Breakthrough Awards. 

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SOURCE Onebeat