NEW YORK, Sept. 21, 2011 /PRNewswire/ -- OneMinuteNews.com announced today an advertising agreement with CKE Restaurants, Inc., parent company of Carl's Jr. and Hardee's restaurant chains and Initiative Media (IPG's Global Media division). OneMinuteNews.com is an online media website that streams sixty-second news stories; curated, produced and anchored by and for Millennials (Generation Y).
OneMinuteNews.com, CKE Restaurants and Initiative will collaborate under the terms of the exclusive arrangement, presenting Hardee's and Carl's Jr. brands to the OneMinuteNews.com unique millennial user base that will be displayed in an interactive, geo-targeted manner.
This exclusive relationship will allow OneMinuteNews.com to present short-form advertising featuring pre-roll video of 5 and 10 seconds in length, interactive rich media, and content sponsorships. Brad J. Rosenberg, Manager of Digital Strategy & Marketing, CKE Restaurants, stated that "we are creating short form advertising for Carl's Jr. and Hardee's that is specifically designed to appeal to the fast-paced Millennial Generation in a high impact, geographically targeted manner. OneMinuteNews is a great source to develop and distribute this campaign that accomplishes our task."
"One Minute News' video solution addresses the news needs of a faster moving, digital consumer. That aligns well with the people Carl's Jr. and Hardee's speak to, so we are excited to be the first advertiser on the front lines of this new opportunity," David Rosner – EVP, Director of Digital and Innovations – Initiative.
"Millennials (Generation Y), the largest generation in the history of America, is the most under-delivered demographic in the News and Information space," said Douglas J. (Doug) Greenlaw, OneMinuteNews.com Founder and CEO. "Young people between the ages of 18-34 have turned away from traditional media. Ask any Millennial when the last time he or she made an appointment to view a 6:30 PM network TV newscast." Greenlaw is a past Senior Executive of MTV Networks and President of Channel One, Whittle Communications.
OneMinuteNews.com is an online media website that streams informative and engaging domestic and international news content curated and produced for and by Millennials. Correspondents provide unique perspectives on top stories in categories including Trending News, Technology, Entertainment, Lifestyle and Sports. OneMinuteNews.com provides an authentic perspective, style and Gen-Y disposition featuring original content, refreshed regularly and archived for continuous viewing and search. OneMinuteNews.com is a privately held company. OneMinuteNews.com's social media sites include www.facebook.com/OneMinuteNews and www.twitter.com/OneMinuteNews.
About CKE Restaurants
CKE Restaurants, Inc. is a privately held company headquartered in Carpinteria, Calif. As of the end of Q1 fiscal 2012, CKE, through its subsidiaries, had a total of 3,182 franchised, licensed or company-operated restaurants in 42 states and in 20 countries, including 1,262 Carl's Jr.® restaurants and 1,909 Hardee's® restaurants. For more information about CKE Restaurants, please visit www.ckr.com or its brand sites at www.carlsjr.com and www.hardees.com.
About IPG Initiative
Initiative (www.initiative.com) is a performance led media communications company that transforms media exchanges into marketing results through a commitment to performance. Initiative believes that all marketing should be performance-driven. Data, analytics, insight and innovation are central to all our services, and we hold ourselves fully accountable to client business goals. This commitment to performance is at the heart of Initiative's unique process and culture. Owned by the Interpublic Group, Initiative is part of media management group Mediabrands and a partner of Magna, IPG's centralized media negotiation entity. Initiative employs more than 2500 talented professionals, working in 91 offices across 70 markets, worldwide. Initiative's comprehensive range of performance-led communications services include: research and insight, media planning and buying, digital communications solutions, content creation, and evaluation and accountability services.
Director, Public Relations
CKE Restaurants, Inc.