AUSTIN, Texas, Dec. 14, 2016 /PRNewswire/ -- OneSpot, the Content Sequencing® platform, today announced the launch of OneSpot Insights, a new content marketing analytics and intelligence tool, designed to help digital and content teams from Fortune 2,000 brands understand how their branded editorial content is being consumed and identify the best opportunities for optimizing content creation and sourcing efforts. OneSpot Insights is now being used by leading brands and is included as part of the broader OneSpot technology platform.
"In order to make intelligent decisions about where to invest our next content marketing dollar, it's imperative to understand which topics are resonating with which parts of the audience and how users are engaging with content overall," said Pamela Jones, worldwide digital marketing strategist for IBM Security's SecurityIntelligence.com. "OneSpot's new capabilities address a critical need in providing actionable content intelligence that can be used to make key content marketing decisions and better understand our audience's interests," Jones added.
"OneSpot Insights is a groundbreaking and intuitive solution for measuring the effectiveness of content, which until now has been a significant unmet need of brand marketers," said Steve Sachs, CEO of OneSpot. "We designed Insights to give marketers a clear, detailed view into how people are really interacting with their branded editorial content so they have the actionable information they need to optimize content creation and fine-tune their overall content marketing strategy."
OneSpot Insights shatters the mold of typical online reporting tools and offers the following distinct features and benefits, expressly designed for content marketing:
- Analyzes individual content topics, not just pages
Using natural language processing, OneSpot Insights tracks online audience engagement by individual topics and categories -- not just pages or sections -- to reveal what categories and types of content members of your audience are most interested in.
- Surpasses the limitations of traditional online metrics
OneSpot Insights enables marketers to go beyond traditional website metrics like pageviews and sessions, and is oriented to specific content marketing measures including:
- Topic Audience Size - Relative and absolute number of users engaging with various content marketing topics.
- Repeat Engagement Rate - Frequency and depth of consumption (by the same users) of content marketing topics.
- Active Engaged Time - Actual time that users are paying attention to content based on in-tab activity, cursor movements, etc.
- Offers an intuitive dashboard and data visualizations with powerful controls
OneSpot Insights includes preconfigured content topic bubble charts, maps detailing content interest in geographic locations and content interest-over-time graphs. Marketers can easily search and filter data and charts to get an overall view as well as drill down to specific details.
OneSpot Insights is easy to use and only requires the OneSpot Insights script to be installed on the content hub or content template.
OneSpot Insights is part of the company's widely known Content Sequencing® platform. The OneSpot platform automatically re-engages users with multiple pieces of personally relevant content across channels, driving consideration, preference and loyalty, deep content, audience insights and quantifiable business results. OneSpot's machine learning technology is currently making approximately one trillion content placement predictions per day and helps Fortune 2000 brands drive repeat engagement with content across website, email, display, mobile and social channels.
OneSpot is a technology platform for personalizing content marketing across digital channels. The company's machine learning based Content Sequencing® engine helps the world's best brands use their content marketing to create one-to-one, personally relevant digital experiences across website, email and paid media. Fortune 2,000 customers including Nestlé, IBM, Whole Foods Market, L'Oréal and Delta Faucet rely on OneSpot to build strong content-based relationships, provide measurable audience and content insights, and drive quantifiable business results. Privately funded and based in Austin, Texas, OneSpot is a Forbes Top 100 Brand Publishing Solution, a three-time AlwaysOn Global 250 Winner and a three-time EContent 100 Winner. For more information visit www.onespot.com.
Finn Partners for OneSpot