® Expands Lingerie Collection With Addition Of Innovative Gel Back Bra From Comfort Choice®

Top Plus-Size Retailer to Provide Breakthrough Comfort Bra with 360 Degree Ease

Feb 04, 2014, 09:00 ET from

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NEW YORK, Feb. 4, 2014 /PRNewswire/ --® the premiere online destination for curvy women, further expands its diverse lingerie portfolio with the new and innovative Comfort Choice® gel back bra. Exclusively designed for women who covet stylish support, this bra features gel padding at the back hook closure, shown to help relieve back discomfort and offer smooth comfort under any garment.

Available in feminine color options including lilac sky, light taupe, dusty turquoise and white, The Comfort Choice® gel back bra offers 2-section soft cups with criss-cross polyfoam above and below for shaping and support, as well as cushioned adjustable straps. Prices start at $34.99, and unlike most bras, the Comfort Choice® gel back bra is offered in many sizes ranging from 38B to 54G.

"Our new innovation comes directly from customers who desire bras that are comfortable for all day wear, yet still beautiful and sexy," says Stephanie Sobel, President of OSP Group.  "The Comfort Choice® gel back bra is specifically designed to help relieve back discomfort, providing soft, luxurious support the entire day for active women who are on the go."

As the leading online retailer in the plus-size space,® offers an extensive collection of stylish, comfortable and innovative lingerie representing the most comprehensive range of styles, sizes, colors, and brands available anywhere in the world. The Comfort Choice® gel back bra represents one of many new innovations that the brand is bringing to the market this year.    

" provides the largest online selection of plus-size options," says Frank VanDerRee, Brand Manager of "We constantly strive to meet our customer's evolving needs by providing new and innovative quality products at great prices."

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About OSP Group
OSP Group is the preferred brand portfolio of women's apparel, shoes, lingerie, men's and home products dedicated to plus sizes.  Proprietary brands under the OSP Group umbrella include: Woman Within®   (, Roaman's® (, Jessica London® (, fullbeauty® (, KingSize® (, BrylaneHome® (, BCO® Bargain Catalog Outlet™ ( and®, an online marketplace featuring thousands of brands and products, the #1 destination to shop for plus sizes.