OneStopPlus.com® Launches OSP MAG®
Plus-Size Mastersite Creates Lifestyle Magazine Designed as a Manual for All Curvy Women
20 Oct, 2011, 06:00 ET
NEW YORK, Oct. 20, 2011 – OneStopPlus.com®, a division of Redcats USA and the world's first and only web-mall for plus-size women and big & tall men, announces the launch of its first print publication dedicated to curvy women, OSP MAG®. Distributed by OneStopPlus.com®, the first 52 page issue will be circulated to 50,000 readers nationwide. This new fashion lifestyle magazine is both entertaining and empowering as it is the only magazine to speak to curvy women in their own body language.
The premier Fall 2011 issue will be distributed on October 9, 2011 and will feature content including inspirational celebrities, fashion, accessory and beauty trends, and fashion makeovers that motivate all women to reach for their personal best.
The magazine is edited by Nancy LeWinter, formerly a publishing executive and the current Editorial Director of OneStopPlus.com®. LeWinter has been an innovator and visionary in the world of publishing for 20 years. As an executive at several of the nation's most prominent magazines, including Glamour, Vogue and Marie Claire, as the first woman publisher to lead a major men's magazine, Esquire, and the creator of Mode, LeWinter has brought new sensibilities and branding opportunities to established properties.
"This isn't about problems and solutions," says LeWinter. "It's about lightening up and having some fun with fashion, with a between-us-girls attitude that gives the real scoop on everything from celebs who diet for dollars to our love/hate affair with our breasts. With everything from reality fashion to recipes and beauty to boots, it's size inclusive rather than size specific, which provides a unique credibility and connection with consumers."
Launched in 2007, OneStopPlus.com® has created a thriving marketplace business model that features well-known proprietary brands, as well as external brands. So far in 2011, OneStopPlus.com® has amassed many external partners to its website, sending a powerful message about its ability to provide its customer with an escalating variety of styles and fashions at a great value. As a major-player at the forefront of plus-size fashion and innovation, the site once again demonstrates that it's a pioneer in the ever-changing fashion industry, proving that women who are plus-size can also experience the most advanced, high-fashion lifestyle.
"OneStopPlus.com® has consistently pushed the style envelope for plus-size women. In 2010, we presented the first plus-size fashion show during Fashion Week, and then presented a worldwide internet fashion show. Now, with the launch of OSP MAG®, we take it one step further by combining our expertise in plus-size fashion with quality editorial, providing the ultimate in selection and service to fashionable plus-size women," adds Jim Lofgren, VP of OneStopPlus.com®.
Advertisers for this first issue include: Fullbeauty.com, Jessica London®, Roaman's®, Woman Within®, Avenue®, FragranceNet.com, Palm Beach Jewelry, Simply Be, and BrylaneHome®. OSP MAG® will produce a second issue for Spring 2012 with plans to expand further.
For more information, please visit: http://www.onestopplus.com/, our Facebook page and follow us on Twitter @onestopplus. For media inquiries, please contact: 5W Public Relations.
About Redcats USA
Redcats USA is a dynamic, multi-channel, web-driven home-shopping leader, with numerous successful brands in its portfolio: AVENUE®, Woman Within®, Jessica London®, Roaman's®, KingSize®, and BrylaneHome® sold on OneStopPlus.com®, The Sportsman's Guide® and TGW.com - The Golf Warehouse®. Redcats USA offers a wide range of value and quality driven merchandise categories, including men's and women's plus-size apparel, home and lifestyle products, and sporting goods/outdoor gear. Redcats USA is a Redcats company.
Redcats is a leading worldwide online retailer for fashion and home furnishings. The group gathers 17 European and US based brands in 31 countries: Avenue®, Woman Within®, Jessica London®, Roaman's®, KingSize®, BrylaneHome®, OneStopPlus.com®, The Sportsman's Guide®, TGW.com - The Golf Warehouse®, Ellos, La Redoute, Vertbaudet, Cyrillus, Somewhere, Daxon, Stella McCartney Kids and Castaluna. In 2010, Redcats generated 3.436 billion euros of sales including 54% on Internet and employs over 14,000 associates. Redcats distribution network combines more than 70 e-commerce sites, nearly 600 stores and around 30 catalogues for 26 million active customers. Redcats is a PPR Company. For any further information: www.redcats.com
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