OneTrust Activates Consented Data for AI Use with Snowflake Native App for Consent Management

Real-time consent data from OneTrust enables organizations to respect privacy choices, enforce data governance policies, and meet compliance obligations seamlessly in Snowflake

SAN FRANCISCO, June 3, 2025 /PRNewswire/ -- OneTrust, the platform helping organizations use data and AI responsibly, today announced at Snowflake's seventh-annual user conference, Snowflake Summit 2025, the launch of OneTrust Consent Management as a Snowflake Native App on Snowflake Marketplace. The OneTrust Consent Management Snowflake Native App enables joint customers to enforce the use of consented data in their Snowflake customer data platform implementations, ensuring organizations' marketing and data and AI programs reflect real-time consumer preferences on how their data will be used.

"Consent is the foundation of responsible data use, but the complexity of today's data ecosystems—from marketing stacks to AI workflows—makes it difficult to manage at scale," said Blake Brannon, Chief Innovation Officer at OneTrust. "Our Consent Management Snowflake Native App bridges that gap—empowering organizations to activate real-time, consented data not just for marketing, but also for analytics, personalization, and AI use cases. By honoring user preferences and enforcing governance policies, teams can unlock trusted data and AI innovation with confidence."

OneTrust and Snowflake, the AI Data Cloud company, are working together to help organizations inform business decisions and drive innovations. The OneTrust Snowflake Native App helps joint customers by:

• Enforcing data governance policies: Customer consent policies are connected directly to native data security controls available in the Snowflake AI Data Cloud to immediately secure data access to downstream marketing and data users. Rather than slowing down the business with manual processing of ad-hoc data requests, data teams can streamline data governance and accelerate time-to-value.
  
  
• Closing the compliance gap: The OneTrust Consent Management Snowflake Native App enables consent data to be securely shared with customers' additional Snowflake admins and accounts, including third parties, with appropriate masking and access policies applied. Data teams can extend the roles and permissions of Snowflake to their marketing data, ensuring that corporate policies on data privacy are adhered to.
  
  
• Seamlessly respecting privacy choices: Near real-time consent data ensures customer data is no longer processed or used by downstream systems. This enables organizations to increase trust with customers and capture more first party data by demonstrating transparency and respect for user privacy preferences.

Snowflake's 2025 Modern Marketing Data Stack report reveals a 53% increase in customers using consent management tools in the past year, underscoring their growing importance as marketers embrace first-party data to address signal loss and rising consumer expectations for privacy and personalization. The OneTrust Consent Management Snowflake Native App enables organizations to maximize the value of their first-party customer profiles by ensuring data in Snowflake and everything connected to it enforces user consent and preferences.

"With its Consent Management Native App on Snowflake, OneTrust provides data and IT managers with the data governance tools necessary to comply with privacy laws and honor the preferences of individual consumers, while empowering the marketing teams with consented customer data," said David Wells, Industry Principal, AdTech and MarTech at Snowflake. "As Snowflake continues to make strides to mobilize the world's data, partners like OneTrust can give our customers the confidence that they are using data responsibly in the Snowflake AI Data Cloud."

Snowflake Marketplace helps companies expand what's possible with data and AI through third-party data, apps and AI products. With on-platform purchasing and immediate access to data products, Snowflake Marketplace lowers integration costs and streamlines procurement processes. By delivering data, apps and AI products directly to the customers' data, providers deliver a superior customer experience and see accelerated revenue growth and increased margins. To learn more about Snowflake Marketplace and how to find, try and buy third-party products to accelerate your analytics, app development and AI initiatives, click here. 

The Snowflake Native App Framework enables developers to build applications using Snowflake's core functionalities, distribute them globally on Snowflake Marketplace, and deploy them within a customer's Snowflake account. To learn more about the Snowflake Native App Framework and how to become a Snowflake partner, click here. 

About OneTrust
OneTrust's mission is to enable organizations to use data and AI responsibly. Our platform simplifies the collection of data with consent and preferences, automates the governance of data with integrated risk management across privacy, security, IT/tech, third-party, and AI risk, and activates the responsible use of data by applying and enforcing data policies across the entire data estate and lifecycle. OneTrust supports seamless collaboration between data teams and risk teams to drive rapid and trusted innovation. Recognized as a market pioneer and leader, OneTrust boasts over 300 patents and serves more than 14,000 customers globally, ranging from industry giants to small businesses. For more information, visit www.onetrust.com.

© 2025 OneTrust LLC. All rights reserved. OneTrust and the OneTrust logo are trademarks or registered trademarks of OneTrust LLC in the United States and other jurisdictions. All other brand and product names are trademarks or registered trademarks of their respective holders.

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SOURCE OneTrust