OneUp Games acquires Lucid Appeal To Offer All Pro Sport Franchises Fun, Profitable and Must Have Apps

PALM BEACH GARDENS, Fla., April 24, 2013 /PRNewswire/ -- You've downloaded your favorite team app but never checked it again. Some of them are just plain boring: stats, schedules, nothing to do, not fun.  Prepare for that to change. OneUp Games, the world's leading innovative second screen sports company, acquired Lucid Appeal, the premium fan engagement platform, to offer a three-point suite for pro sport franchises: help teams monetize their apps, offer a more evolved second screen experience for fans and bring fun back to watching live sports. Their revolutionary idea is that sport apps should be entertaining, engaging, action-packed, full of content, friends and foes and even weapons! 

"The L.A. Lakers and Clippers figured this out already and chose Lucid Appeal to help them build their mobile business. Our partnership guarantees our clients a steely focus on making their app better – finding revenue streams and uncovering the secret sauce that makes the fans come back again and again and again," explains Daren Trousdell, CEO of OneUp Games. 

If you have a pro sports team and want to give your fans an engaging app - get them to watch more live games and have them interact with your franchise, OneUp Games has the answer.

"We've been fixated on creating extraordinary team apps and are eager to bring that energy to OneUp Games," explained Michael Zerah, CEO of Lucid Appeal.  "The OneUp product is world-class. They've concentrated their attention on the fans and the fan experience. Their breadth and depth of knowledge in second screen, revenue streams, content and social is unsurpassed."

Trousdell notes, "Our entire focus is on delivering the best possible app and experience to every team and fan. We are fans ourselves. We know this market, understand the potential and are driven to offer first-class products."  Michael will be the new VP of partnerships, focusing on working with existing teams and acquiring new team and media partnerships to come onto the OneUp social sports second screen platform.

About OneUp Games

OneUp Games offers no-holds-barred, live-action, edge of your seat, sweat-inducing, split-second decision making, second screen platforms that offer a deeper and more intense experience. They enhance TV sports watching, using the power of mobile
 and social platforms to bring teams, fans and friends together. Visit www.1up.me, on twitter at @oneupgames and on Facebook at
 www.facebook.com/oneupgames.

Media Contact:
Paula Sirois
[email protected] 
561.324.8116
http://1up.fm/

SOURCE OneUp Games