Online Bridal Retailer Applies Warby Parker Model to Disrupt $50B+ Bridal Industry

LOS ANGELES, May 11, 2016 /PRNewswire/ -- Zveil (www.zveil.com), a wedding veil design company and online retailer is set to disrupt the bridal veil industry with an innovative direct to consumer model that allows the company to deliver boutique-quality veils to brides without traditional retail markups.  By managing each veil's creation from design to delivery, the company is able to offer prices at a fraction of boutique prices making it a popular online destination for style and budget-conscious brides. And now with the launch of Zveil's Try-At-Home Program, brides may choose multiple veils to try at home so they can see the quality of these hand-sewn veils firsthand and select the perfect veil to compliment their wedding dress all without the rushed environment and sales pressure typically experienced at a bridal salon.

Photo - http://photos.prnewswire.com/prnh/20160505/364161

Zveil entered the industry to address the price and quality gap that frustrates discerning brides who are looking for premium wedding veils at fair prices. By utilizing a direct to consumer model, and being involved in every step of the process for each handmade veil, from design to delivery--Zveil offers veils at a fraction of boutique prices with short veils starting at $49 and cathedral veils at $169 – a price less than half of what brides typically spend on average according to the Bridal Association of America.

"The bridal industry is notorious for inflated prices and no area is it more prominent than with wedding veils which can run upwards $400-$1000, sometimes nearly rivaling the price of the wedding dress itself," says Zveil CEO & Co-founder Arsineh Ghazarian. "Zveil was launched to give brides access to beautiful quality handmade veils at a fair price."

Zveil's free Try-At-Home Program enables brides to select up to three veils to try on in the comfort of their own home, where they may experience the veil firsthand and take their time to examine the quality of the veil and determine which veil best complements their gown without the timing and sales pressure typically experienced at a bridal salon. Brides can choose from 30 veils in Zveil's collection, which includes lengths from blushers to regal-length as well as styles ranging from classic tulle to those adorning delicate lace and elaborate bead-work.  The Zveil experience 'marries' the tangibility of the bridal salon experience with the convenience of the online retailer, giving brides the luxury of feeling the quality of the veil and putting it on before they buy, a luxury which up until now has only been available at brick and mortar retailers.

Early feedback from customers has been phenomenal. Petia Chavdarova of Illinois recently said, "I am extremely pleased with my experience with Zveil! I ordered my three trial veils and received them two days later. The veils came in a beautifully wrapped box, folded up nicely, and each veil was absolutely gorgeous. The cashmere silk [Alder] veil was one of a kind, extra soft, and it was the type I ended up choosing. I haven't seen such veils anywhere else! I am beyond excited to wear my veil on my wedding day in May. Thank you Zveil for the great customer service and for the one of a kind veil!"

The Free Try At Home Program is Easy:

**Select Up to Three Veils:  Browse the collection and choose up the three veils to try at home.  (Can't decide on which three? Zveil stylists can help.) www.zveil.com

**Try at Home + Fall in Love:  Your veils will ship out from CA within 2 days of placing your order. Try them on and discover the perfect veil.

**Return Unwanted Veils: Using the postage pre-paid box provided send us back the veil(s) you don't want at the end of your 5-day trial.  You'll only be charged for the veil you keep.

About Zveil:  Zveil (www.zveil.com) is an online wedding veil retailer with a direct to consumer model which allows the company to deliver boutique quality veils to brides without traditional retail markups.  By managing each veils creation from design to delivery, the company is able to offer prices at nearly 50% off boutique prices making it a popular destination for style and budget-conscious brides.  Never before offered in the industry, Zveil's Free Try-At-Home Program allows brides to shop with confidence by giving brides the opportunity to feel the quality of each veil, try it on at home along with their wedding dress and find the perfect match before they buy. Zveil is a socially conscious brand and a portion of proceeds from each sale in 2016 will go towards supporting our charity partner Beauty Bus.

If you would like more information about Zveil's bridal veil collection or try-at-home program please contact 626.869.6543 or email [email protected].

This news release was issued on behalf of Newswise(TM). For more information, visit http://www.newswise.com.

SOURCE Zveil

Related Links

https://www.zveil.com/