Online Classified Ad Platform Market size to Grow at a CAGR of 10.7% from 2022 to 2027; Market growth depends on factors including increasing internet and smartphone penetration, growing demand for convenience, cost-effectiveness, and improved user experience - Technavio

NEW YORK, June 21, 2023 /PRNewswire/ --The online classified Ad platform market size is estimated to grow by USD 23,116.33 million during 2022-2027 at a CAGR of 10.7%. The market report extensively covers market segmentation by business segment (horizontal and vertical), type (free type and pay type), and geography (North America, APAC, Europe, Middle East and Africa, and South America). The market share of the horizontal segment will witness significant growth during the forecast period. The growing penetration of internet and smartphones is a key driver of the market growth.

Online classified ad platform market insights -

• Vendors: 15+, Including Adpost.com Classifieds, ADvendio Europe Ltd., Backpage Classifieds, Craigslist Inc., eBay Inc., freeclassifieds.com, Geebo Inc., Hoobly classifieds, LIFULL CONNECT S.L., OLX Global BV, Oodle Holdings LLC, Premier World Ltd., Publishing Properties Ltd., Quikr India Pvt. Ltd., SaleSpider Media Inc., Softfornet Solutions Ltd., USNetAds LLC, WantedWants.com, Wilshire Classifieds LLC, and Yalwa GmbH, among others
• Coverage: Parent market analysis; key drivers, major trends, and challenges; customer and vendor landscape; vendor product insights and recent developments; key vendors; and market positioning of vendors
• Segments: Business segment (horizontal and vertical), Type (Free type and Pay type) and Geography (North America, APAC, Europe, Middle East and Africa, and South America)

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Online classified ad platform market - Customer Landscape
To help companies evaluate and develop growth strategies, the report outlines –

• Key purchase criteria
• Adoption rates
• Adoption lifecycle
• Drivers of price sensitivity
• For highlights on customer landscape analysis, download a sample!

Online classified ad platform market - Vendor Insights

The growing competition in the market is compelling vendors to adopt various growth strategies such as promotional activities and spending on advertisements to improve the visibility of their services. Technavio report analyzes the market's competitive landscape and offers information on several market vendors including -

• ADvendio Europe Ltd.
• Backpage Classifieds
• Craigslist Inc.
• eBay Inc.
• freeclassifieds.com
• Geebo Inc.
• Hoobly classifieds
• LIFULL CONNECT S.L.
• OLX Global BV
• Oodle Holdings LLC
• Premier World Ltd.
• Publishing Properties Ltd.
• Quikr India Pvt. Ltd.
• SaleSpider Media Inc.
• Softfornet Solutions Ltd.

Online classified ad platform market – Market Dynamics

Major Drivers -

• Increasing internet and smartphone penetration will drive the growth of the classified ad platform market during the forecast period. The increasing number of people gaining access to the internet and smartphones will boost the demand for online classified ad platforms during the forecast period. A higher internet and smartphone penetration means that more people can access online classified ad platforms from anywhere and at any time. This convenience has led to an increase in the popularity of online classified ad platforms among both buyers and sellers. Furthermore, the higher internet and smartphone penetration is making it easier for people to post and view classified ads on the go. As a result, online classified ad platform providers have invested significantly in mobile applications to cater to the rising mobile users.

Major Trends - 

• The increasing focus on offering localized content is one of the major trends in the online classified ad platform market. Online classified ad platforms are putting an emphasis on offering localized content to their users. This means the provision of listings and services specific to a geographical region or country. This trend is gaining traction as users tend to trust platforms that cater to their local needs and interests. This can be attributed to the increased user interest in finding products and services in their local communities. As a result, classified ad platforms are increasingly incorporating features that allow users to search for local listings, besides prioritizing localized content in their search algorithms. This trend has significant implications for businesses and advertisers, as they must focus on creating tailored content for specific geographical regions. This might involve the use of local language and cultural references, besides highlighting products and services that are relevant to the needs and preferences of local consumers.

Major challenges - 

• The short life span of online classified ads will pose a challenge for the online classified ad platform market during the forecast period. Online classified ads are gaining high traction; however, they have a few disadvantages that have a strong impact on the advertising market. For instance, advertisers put in significant efforts to advertise products to ensure a better life span and leave a longer impact on viewers. However, online classified ads are extremely short-lived, especially those posted on normal ad platforms. Many advertisers tend to post their ads on free, normal ad platforms. Numerous new ads get posted on these platforms within half an hour duration. Hence, with the increasing number of new ad postings, the existing ads start losing visibility, while their position in the listing continues to drop until they do not generate any traffic. This often drives advertisers to publish multiple ads to reach out to their target audience and capture consumer attention. Unlike traditional forms of advertising such as billboards and TV commercials, the life span of online classified ads is not based on on-air time. Online classified ads rely on space available on advertising platforms. Hence, it is less likely for advertisers to derive any substantial benefits from posting ads on normal ad platforms.

Drivers and challenges have an impact on market dynamics and can impact
businesses. Find some insights from a sample report!

The online classified ad platform market report provides critical information and factual data, with a qualitative and quantitative study of the market based on market drivers and limitations as well as future prospects.

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What are the key data covered in this online classified ad platform market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the online classified ad platform market between 2023 and 2027
• Precise estimation of the size of the online classified ad platform market size and its contribution to the market in focus on the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the online classified ad platform market industry across North America, APAC, Europe, Middle East and Africa, and South America
• A thorough analysis of the market's competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of online classified ad platform market vendors

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Table of Contents -

1 Executive Summary

• 1.1 Market overview
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Business Segment
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Type
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2022

• 3.4 Market outlook: Forecast for 2022-2027 
• Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global online classified ad platform market 2017 - 2021 
• Exhibit 18: Historic Market Size – Data Table on global online classified ad platform market 2017 - 2021 ($ million)

• 4.2 Business Segment Segment Analysis 2017 - 2021 
• Exhibit 19: Historic Market Size – Business Segment Segment 2017 - 2021 ($ million)

• 4.3 Type Segment Analysis 2017 - 2021 
• Exhibit 20: Historic Market Size – Type Segment 2017 - 2021 ($ million)

• 4.4 Geography Segment Analysis 2017 - 2021 
• Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)

• 4.5 Country Segment Analysis 2017 - 2021 
• Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary
• Exhibit 23: Five forces analysis - Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry
• Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition
• Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Business Segment

• 6.1 Market segments
• Exhibit 30: Chart on Market Segmentation by Business Segment - Market share 2022-2027 (%)
• Exhibit 31: Data Table on Market Segmentation by Business Segment - Market share 2022-2027 (%)

• 6.2 Comparison by Market Segmentation by Business Segment 
• Exhibit 32: Chart on Comparison by Market Segmentation by Business Segment
• Exhibit 33: Data Table on Comparison by Market Segmentation by Business Segment

• 6.3 Horizontal - Market size and forecast 2022-2027 
• Exhibit 34: Chart on Horizontal - Market size and forecast 2022-2027 ($ million)
• Exhibit 35: Data Table on Horizontal - Market size and forecast 2022-2027 ($ million)
• Exhibit 36: Chart on Horizontal - Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Horizontal - Year-over-year growth 2022-2027 (%)

• 6.4 Vertical - Market size and forecast 2022-2027 
• Exhibit 38: Chart on Vertical - Market size and forecast 2022-2027 ($ million)
• Exhibit 39: Data Table on Vertical - Market size and forecast 2022-2027 ($ million)
• Exhibit 40: Chart on Vertical - Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on Vertical - Year-over-year growth 2022-2027 (%)

• 6.5 Market opportunity by Market Segmentation by Business Segment 
• Exhibit 42: Market opportunity by Market Segmentation by Business Segment ($ million)
• Exhibit 43: Data Table on Market opportunity by Market Segmentation by Business Segment ($ million)

7 Market Segmentation by Type

• 7.1 Market segments
• Exhibit 44: Chart on Type - Market share 2022-2027 (%)
• Exhibit 45: Data Table on Type - Market share 2022-2027 (%)

• 7.2 Comparison by Type
• Exhibit 46: Chart on Comparison by Type
• Exhibit 47: Data Table on Comparison by Type

• 7.3 Free type - Market size and forecast 2022-2027 
• Exhibit 48: Chart on Free type - Market size and forecast 2022-2027 ($ million)
• Exhibit 49: Data Table on Free type - Market size and forecast 2022-2027 ($ million)
• Exhibit 50: Chart on Free type - Year-over-year growth 2022-2027 (%)
• Exhibit 51: Data Table on Free type - Year-over-year growth 2022-2027 (%)

• 7.4 Pay type - Market size and forecast 2022-2027 
• Exhibit 52: Chart on Pay type - Market size and forecast 2022-2027 ($ million)
• Exhibit 53: Data Table on Pay type - Market size and forecast 2022-2027 ($ million)
• Exhibit 54: Chart on Pay type - Year-over-year growth 2022-2027 (%)
• Exhibit 55: Data Table on Pay type - Year-over-year growth 2022-2027 (%)

• 7.5 Market opportunity by Type 
• Exhibit 56: Market opportunity by Type ($ million)
• Exhibit 57: Data Table on Market opportunity by Type ($ million)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 58: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 59: Chart on Market share by geography 2022-2027 (%)
• Exhibit 60: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 61: Chart on Geographic comparison
• Exhibit 62: Data Table on Geographic comparison

• 9.3 North America - Market size and forecast 2022-2027 
• Exhibit 63: Chart on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 64: Data Table on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 65: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 66: Data Table on North America - Year-over-year growth 2022-2027 (%)

• 9.4 APAC - Market size and forecast 2022-2027 
• Exhibit 67: Chart on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 68: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 69: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibit 70: Data Table on APAC - Year-over-year growth 2022-2027 (%)

• 9.5 Europe - Market size and forecast 2022-2027 
• Exhibit 71: Chart on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 72: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 73: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 74: Data Table on Europe - Year-over-year growth 2022-2027 (%)

• 9.6 Middle East and Africa - Market size and forecast 2022-2027 
• Exhibit 75: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 76: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 77: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibit 78: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

• 9.7 South America - Market size and forecast 2022-2027 
• Exhibit 79: Chart on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 80: Data Table on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 81: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibit 82: Data Table on South America - Year-over-year growth 2022-2027 (%)

• 9.8 US - Market size and forecast 2022-2027 
• Exhibit 83: Chart on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 84: Data Table on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 85: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibit 86: Data Table on US - Year-over-year growth 2022-2027 (%)

• 9.9 China - Market size and forecast 2022-2027 
• Exhibit 87: Chart on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 88: Data Table on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 89: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibit 90: Data Table on China - Year-over-year growth 2022-2027 (%)

• 9.10 UK - Market size and forecast 2022-2027 
• Exhibit 91: Chart on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 92: Data Table on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 93: Chart on UK - Year-over-year growth 2022-2027 (%)
• Exhibit 94: Data Table on UK - Year-over-year growth 2022-2027 (%)

• 9.11 Japan - Market size and forecast 2022-2027 
• Exhibit 95: Chart on Japan - Market size and forecast 2022-2027 ($ million)
• Exhibit 96: Data Table on Japan - Market size and forecast 2022-2027 ($ million)
• Exhibit 97: Chart on Japan - Year-over-year growth 2022-2027 (%)
• Exhibit 98: Data Table on Japan - Year-over-year growth 2022-2027 (%)

• 9.12 Germany - Market size and forecast 2022-2027 
• Exhibit 99: Chart on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 100: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 101: Chart on Germany - Year-over-year growth 2022-2027 (%)
• Exhibit 102: Data Table on Germany - Year-over-year growth 2022-2027 (%)

• 9.13 Market opportunity by geography 
• Exhibit 103: Market opportunity by geography ($ million)
• Exhibit 104: Data Tables on Market opportunity by geography ($ million)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers

• 10.2 Market challenges

• 10.3 Impact of drivers and challenges 
• Exhibit 105: Impact of drivers and challenges in 2022 and 2027

• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview

• 11.2 Vendor landscape
• Exhibit 106: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption
• Exhibit 107: Overview on factors of disruption

• 11.4 Industry risks
• Exhibit 108: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered
• Exhibit 109: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 110: Matrix on vendor position and classification

• 12.3 Adpost.com Classifieds 
• Exhibit 111: Adpost.com Classifieds - Overview
• Exhibit 112: Adpost.com Classifieds - Product / Service
• Exhibit 113: Adpost.com Classifieds - Key offerings

• 12.4 Backpage Classifieds
• Exhibit 114: Backpage Classifieds - Overview
• Exhibit 115: Backpage Classifieds - Product / Service
• Exhibit 116: Backpage Classifieds - Key offerings

• 12.5 Craigslist Inc.
• Exhibit 117: Craigslist Inc. - Overview
• Exhibit 118: Craigslist Inc. - Product / Service
• Exhibit 119: Craigslist Inc. - Key offerings

• 12.6 eBay Inc.
• Exhibit 120: eBay Inc. - Overview
• Exhibit 121: eBay Inc. - Product / Service
• Exhibit 122: eBay Inc. - Key news
• Exhibit 123: eBay Inc. - Key offerings

• 12.7 freeclassifieds.com
• Exhibit 124: freeclassifieds.com - Overview
• Exhibit 125: freeclassifieds.com - Product / Service
• Exhibit 126: freeclassifieds.com - Key offerings

• 12.8 LIFULL CONNECT S.L.
• Exhibit 127: LIFULL CONNECT S.L. - Overview
• Exhibit 128: LIFULL CONNECT S.L. - Product / Service
• Exhibit 129: LIFULL CONNECT S.L. - Key offerings

• 12.9 OLX Global BV
• Exhibit 130: OLX Global BV - Overview
• Exhibit 131: OLX Global BV - Product / Service
• Exhibit 132: OLX Global BV - Key offerings

• 12.10 Oodle Holdings LLC
• Exhibit 133: Oodle Holdings LLC - Overview
• Exhibit 134: Oodle Holdings LLC - Product / Service
• Exhibit 135: Oodle Holdings LLC - Key offerings

• 12.11 Premier World Ltd.
• Exhibit 136: Premier World Ltd. - Overview
• Exhibit 137: Premier World Ltd. - Product / Service
• Exhibit 138: Premier World Ltd. - Key offerings

• 12.12 Publishing Properties Ltd. 
• Exhibit 139: Publishing Properties Ltd. - Overview
• Exhibit 140: Publishing Properties Ltd. - Product / Service
• Exhibit 141: Publishing Properties Ltd. - Key offerings

• 12.13 SaleSpider Media Inc. 
• Exhibit 142: SaleSpider Media Inc. - Overview
• Exhibit 143: SaleSpider Media Inc. - Product / Service
• Exhibit 144: SaleSpider Media Inc. - Key offerings

• 12.14 Softfornet Solutions Ltd. 
• Exhibit 145: Softfornet Solutions Ltd. - Overview
• Exhibit 146: Softfornet Solutions Ltd. - Product / Service
• Exhibit 147: Softfornet Solutions Ltd. - Key offerings

• 12.15 USNetAds LLC
• Exhibit 148: USNetAds LLC - Overview
• Exhibit 149: USNetAds LLC - Product / Service
• Exhibit 150: USNetAds LLC - Key offerings

• 12.16 Wilshire Classifieds LLC 
• Exhibit 151: Wilshire Classifieds LLC - Overview
• Exhibit 152: Wilshire Classifieds LLC - Product / Service
• Exhibit 153: Wilshire Classifieds LLC - Key offerings

• 12.17 Yalwa GmbH
• Exhibit 154: Yalwa GmbH - Overview
• Exhibit 155: Yalwa GmbH - Product / Service
• Exhibit 156: Yalwa GmbH - Key offerings

13 Appendix

• 13.1 Scope of the report

• 13.2 Inclusions and exclusions checklist 
• Exhibit 157: Inclusions checklist
• Exhibit 158: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 159: Currency conversion rates for US$

• 13.4 Research methodology
• Exhibit 160: Research methodology
• Exhibit 161: Validation techniques employed for market sizing
• Exhibit 162: Information sources

• 13.5 List of abbreviations 
• Exhibit 163: List of abbreviations

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