
NEW YORK, June 29, 2023 /PRNewswire/ -- The global online dating services market size is estimated to grow by USD 2,741.68 million from 2022 to 2027, according to Technavio. The market is estimated to grow at a CAGR of 6.01%, however, the growth momentum will progress during the forecast period. North America is estimated to account for 32% of the global online dating services market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. In North America, the market has been greatly affected by the massive popularity of online dating services, and online dating services are the most trusted source for finding a partner. Moreover, online dating services are very popular in the area because individuals are more open to casual encounters. The market is characterized by various trends, such as the integration of artificial intelligence, expansion into new demographics, video dating, and a focus on user security. The companies offer online dating services ranging from traditional online dating websites to mobile apps that connect users in an easy way. Growing smartphone and internet penetration in the region along with the concept of casual dating have increased the use of dating apps in the region. For more insights on the historic period (2017 to 2021) and forecast market size (2023 to 2027) - Request a sample report
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Online Dating Services Market - Segmentation Assessment
Segment Overview
Technavio has segmented the market based on type(Marriage, Casual, and Socialize), end-user (Subscription and Advertising), and geography (North America, Europe, APAC, South America, and Middle East and Africa).
- The market share growth by the marriage segment will be significant during the forecast period. The Marriage segment portrays users who are particularly looking for a long-term, committed relationship that could lead to marriage. Generally, marriage-minded users have various tastes and expectations than users looking for casual dating and encounters. The online dating service platforms may also offer extra features and services, such as coaching and consulting, that help users overcome the challenges of building and maintaining long-term relationships. From a business viewpoint, the marriage segment is a significant segment for online dating platforms and users in this segment may be willing to pay more for premium features and services. These users often invest a lot in finding compatible partners and may be willing to invest time and money in finding one. These kinds of platforms have evolved and adapted to the needs of users seeking long-term and committed relationships, which is anticipated to drive the growth of the market during the forecast period.
Insights on the market contribution of various segments, including country and region wise historic data (2017 to 2021), and forecast market size (2023 to 2027) - Download a Sample Report
Online Dating Services Market – Market Dynamics
Key factor driving market growth
The major factor driving the online dating services market growth is the growing acceptance and adoption of online dating. As online dating becomes more mainstream and socially acceptable, more people are turning to these services to find romantic partners. The significant aspects driving the acceptance of online dating are the increased availability and accessibility of digital technologies such as smartphones, high-speed internet, and social media platforms. These advances have made it more comfortable for individuals to connect and communicate with each other and augmented the growth of online dating platforms as a viable alternative to traditional dating methods. However, the cultural attitudes towards online dating have changed as more and more people turn to online dating to meet potential partners, and the stigma associated with it is slowly fading. This change is reflected in an increase in the number of users of online dating platforms. These changes in perspectives towards dating in general and online dating are therefore expected to drive the growth of the market during the forecast period.
Leading trends influencing the market
The rise of virtual dating is an emerging trend influencing the online dating services market growth. Virtual dating has surged as people look for ways to connect while maintaining social distancing dut the recent pandemic. Virtual dating enables users to connect through video calls and other online platforms without meeting in person. This trend has been accelerated by the COVID-19 pandemic, compelling individuals to stay indoors and avoid physical contact. As a result, virtual dating has become an alternative to traditional dating because it permits you to connect with others while maintaining social distancing. Online dating platforms have invested heavily in creating virtual dating tools such as video chats, virtual reality experiences, and interactive games. Such types of tools deliver users with a more immersive and interesting dating experience and allow them to readily connect with others in a digital environment. The virtual dating trend in the market is expected to continue to increase as the benefits are realized.
Major challenges hindering the market growth
Limited trust in online dating services is challenging the online dating services market growth. Over the past few years, an increasing number of people worldwide have been using Internet dating services to meet each other; however, there is a strong segment of society that does not approve of this practice. At first, it is advisable to approach online relationships in a gentle manner. But there are still many who have concerns about the negative consequences. Moreover, the lack of accountability and transparency on online dating platforms has left many users concerned about the security and privacy of their personal information and the accuracy and legitimacy of the profiles they encounter on these platforms. Generally, the lack of effective mechanisms for reporting and handling objections and grievances can further undermine trust in these platforms. However, there is general scepticism and caution among users of online dating services that can be attributed to a variety of factors. Therefore, these challenges are expected to impede the growth of the market during the forecast period.
Insights on Market Drivers, trends, & Challenges, historic period(2017 to 2021) and forecast period(2023 to 2027)- Request a sample report!
What are the key data covered in this Online Dating Services Market report?
- CAGR of the market during the forecast period
- Detailed information on factors that will drive the growth of the online dating services market between 2023 and 2027
- Precise estimation of the size of the online dating services market size and its contribution to the market in focus on the parent market
- Accurate predictions about upcoming trends and changes in consumer behavior
- Growth of the online dating services market industry across North America, Europe, APAC, South America, and the Middle East and Africa
- A thorough analysis of the market's competitive landscape and detailed information about vendors
- Comprehensive analysis of factors that will challenge the growth of online dating services market vendors
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Online Dating Services Market Scope |
|
Report Coverage |
Details |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 6.01% |
Market growth 2023-2027 |
USD 2,741.68 million |
Market structure |
Fragmented |
YoY growth 2022-2023 (%) |
4.67 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 32% |
Key countries |
US, Canada, China, Germany, and UK |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
3Fun, Badoo, Bumble Inc., Coffee Meets Bagel, Cupid Media Pty Ltd., eHarmony Inc., Elitemate.com LLC, Feeld, Grindr Inc., HAPPN, HER, Lex, Love Group Global Ltd., Match Group, Open, ProSiebenSat.1 Media SE, RSVP.COM.AU Pty Ltd., Spark Networks SE, Tastebuds Media Ltd., and Truly Madly |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
Table of contents
1 Executive Summary
- 1.1 Market Overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Global Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market by Geography
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Type
- Exhibit 06: Executive Summary – Chart on Market Segmentation by End-user
- Exhibit 07: Executive Summary – Chart on Incremental Growth
- Exhibit 08: Executive Summary – Data Table on Incremental Growth
- Exhibit 09: Executive Summary – Chart on Vendor Market Positioning
2 Market Landscape
- 2.1 Market ecosystem
- Exhibit 10: Parent market
- Exhibit 11: Market Characteristics
3 Market Sizing
- 3.1 Market definition
- Exhibit 12: Offerings of vendors included in the market definition
- 3.2 Market segment analysis
- Exhibit 13: Market segments
- 3.3 Market size 2022
- 3.4 Market outlook: Forecast for 2022-2027
- Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
- Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
- Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
- Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)
4 Historic Market Size
- 4.1 Global online dating services market 2017 - 2021
- Exhibit 18: Historic Market Size – Data Table on global online dating services market 2017 - 2021 ($ million)
- 4.2 Type Segment Analysis 2017 - 2021
- Exhibit 19: Historic Market Size – Type Segment 2017 - 2021 ($ million)
- 4.3 End-user Segment Analysis 2017 - 2021
- Exhibit 20: Historic Market Size – End-user Segment 2017 - 2021 ($ million)
- 4.4 Geography Segment Analysis 2017 - 2021
- Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)
- 4.5 Country Segment Analysis 2017 - 2021
- Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)
5 Five Forces Analysis
- 5.1 Five forces summary
- Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
- 5.2 Bargaining power of buyers
- Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
- 5.3 Bargaining power of suppliers
- Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
- 5.4 Threat of new entrants
- Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027
- 5.5 Threat of substitutes
- Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027
- 5.6 Threat of rivalry
- Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027
- 5.7 Market condition
- Exhibit 29: Chart on Market condition - Five forces 2022 and 2027
6 Market Segmentation by Type
- 6.1 Market segments
- Exhibit 30: Chart on Type - Market share 2022-2027 (%)
- Exhibit 31: Data Table on Type - Market share 2022-2027 (%)
- 6.2 Comparison by Type
- Exhibit 32: Chart on Comparison by Type
- Exhibit 33: Data Table on Comparison by Type
- 6.3 Marriage - Market size and forecast 2022-2027
- Exhibit 34: Chart on Marriage - Market size and forecast 2022-2027 ($ million)
- Exhibit 35: Data Table on Marriage - Market size and forecast 2022-2027 ($ million)
- Exhibit 36: Chart on Marriage - Year-over-year growth 2022-2027 (%)
- Exhibit 37: Data Table on Marriage - Year-over-year growth 2022-2027 (%)
- 6.4 Casual - Market size and forecast 2022-2027
- Exhibit 38: Chart on Casual - Market size and forecast 2022-2027 ($ million)
- Exhibit 39: Data Table on Casual - Market size and forecast 2022-2027 ($ million)
- Exhibit 40: Chart on Casual - Year-over-year growth 2022-2027 (%)
- Exhibit 41: Data Table on Casual - Year-over-year growth 2022-2027 (%)
- 6.5 Socialize - Market size and forecast 2022-2027
- Exhibit 42: Chart on Socialize - Market size and forecast 2022-2027 ($ million)
- Exhibit 43: Data Table on Socialize - Market size and forecast 2022-2027 ($ million)
- Exhibit 44: Chart on Socialize - Year-over-year growth 2022-2027 (%)
- Exhibit 45: Data Table on Socialize - Year-over-year growth 2022-2027 (%)
- 6.6 Market opportunity by Type
- Exhibit 46: Market opportunity by Type ($ million)
- Exhibit 47: Data Table on Market opportunity by Type ($ million)
7 Market Segmentation by End-user
- 7.1 Market segments
- Exhibit 48: Chart on End-user - Market share 2022-2027 (%)
- Exhibit 49: Data Table on End-user - Market share 2022-2027 (%)
- 7.2 Comparison by End-user
- Exhibit 50: Chart on Comparison by End-user
- Exhibit 51: Data Table on Comparison by End-user
- 7.3 Subscription - Market size and forecast 2022-2027
- Exhibit 52: Chart on Subscription - Market size and forecast 2022-2027 ($ million)
- Exhibit 53: Data Table on Subscription - Market size and forecast 2022-2027 ($ million)
- Exhibit 54: Chart on Subscription - Year-over-year growth 2022-2027 (%)
- Exhibit 55: Data Table on Subscription - Year-over-year growth 2022-2027 (%)
- 7.4 Advertising - Market size and forecast 2022-2027
- Exhibit 56: Chart on Advertising - Market size and forecast 2022-2027 ($ million)
- Exhibit 57: Data Table on Advertising - Market size and forecast 2022-2027 ($ million)
- Exhibit 58: Chart on Advertising - Year-over-year growth 2022-2027 (%)
- Exhibit 59: Data Table on Advertising - Year-over-year growth 2022-2027 (%)
- 7.5 Market opportunity by End-user
- Exhibit 60: Market opportunity by End-user ($ million)
- Exhibit 61: Data Table on Market opportunity by End-user ($ million)
8 Customer Landscape
- 8.1 Customer landscape overview
- Exhibit 62: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
9 Geographic Landscape
- 9.1 Geographic segmentation
- Exhibit 63: Chart on Market share by geography 2022-2027 (%)
- Exhibit 64: Data Table on Market share by geography 2022-2027 (%)
- 9.2 Geographic comparison
- Exhibit 65: Chart on Geographic comparison
- Exhibit 66: Data Table on Geographic comparison
- 9.3 North America - Market size and forecast 2022-2027
- Exhibit 67: Chart on North America - Market size and forecast 2022-2027 ($ million)
- Exhibit 68: Data Table on North America - Market size and forecast 2022-2027 ($ million)
- Exhibit 69: Chart on North America - Year-over-year growth 2022-2027 (%)
- Exhibit 70: Data Table on North America - Year-over-year growth 2022-2027 (%)
- 9.4 Europe - Market size and forecast 2022-2027
- Exhibit 71: Chart on Europe - Market size and forecast 2022-2027 ($ million)
- Exhibit 72: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
- Exhibit 73: Chart on Europe - Year-over-year growth 2022-2027 (%)
- Exhibit 74: Data Table on Europe - Year-over-year growth 2022-2027 (%)
- 9.5 APAC - Market size and forecast 2022-2027
- Exhibit 75: Chart on APAC - Market size and forecast 2022-2027 ($ million)
- Exhibit 76: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
- Exhibit 77: Chart on APAC - Year-over-year growth 2022-2027 (%)
- Exhibit 78: Data Table on APAC - Year-over-year growth 2022-2027 (%)
- 9.6 South America - Market size and forecast 2022-2027
- Exhibit 79: Chart on South America - Market size and forecast 2022-2027 ($ million)
- Exhibit 80: Data Table on South America - Market size and forecast 2022-2027 ($ million)
- Exhibit 81: Chart on South America - Year-over-year growth 2022-2027 (%)
- Exhibit 82: Data Table on South America - Year-over-year growth 2022-2027 (%)
- 9.7 Middle East and Africa - Market size and forecast 2022-2027
- Exhibit 83: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
- Exhibit 84: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
- Exhibit 85: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
- Exhibit 86: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
- 9.8 US - Market size and forecast 2022-2027
- Exhibit 87: Chart on US - Market size and forecast 2022-2027 ($ million)
- Exhibit 88: Data Table on US - Market size and forecast 2022-2027 ($ million)
- Exhibit 89: Chart on US - Year-over-year growth 2022-2027 (%)
- Exhibit 90: Data Table on US - Year-over-year growth 2022-2027 (%)
- 9.9 China - Market size and forecast 2022-2027
- Exhibit 91: Chart on China - Market size and forecast 2022-2027 ($ million)
- Exhibit 92: Data Table on China - Market size and forecast 2022-2027 ($ million)
- Exhibit 93: Chart on China - Year-over-year growth 2022-2027 (%)
- Exhibit 94: Data Table on China - Year-over-year growth 2022-2027 (%)
- 9.10 Germany - Market size and forecast 2022-2027
- Exhibit 95: Chart on Germany - Market size and forecast 2022-2027 ($ million)
- Exhibit 96: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
- Exhibit 97: Chart on Germany - Year-over-year growth 2022-2027 (%)
- Exhibit 98: Data Table on Germany - Year-over-year growth 2022-2027 (%)
- 9.11 Canada - Market size and forecast 2022-2027
- Exhibit 99: Chart on Canada - Market size and forecast 2022-2027 ($ million)
- Exhibit 100: Data Table on Canada - Market size and forecast 2022-2027 ($ million)
- Exhibit 101: Chart on Canada - Year-over-year growth 2022-2027 (%)
- Exhibit 102: Data Table on Canada - Year-over-year growth 2022-2027 (%)
- 9.12 UK - Market size and forecast 2022-2027
- Exhibit 103: Chart on UK - Market size and forecast 2022-2027 ($ million)
- Exhibit 104: Data Table on UK - Market size and forecast 2022-2027 ($ million)
- Exhibit 105: Chart on UK - Year-over-year growth 2022-2027 (%)
- Exhibit 106: Data Table on UK - Year-over-year growth 2022-2027 (%)
- 9.13 Market opportunity by geography
- Exhibit 107: Market opportunity by geography ($ million)
- Exhibit 108: Data Tables on Market opportunity by geography ($ million)
10 Drivers, Challenges, and Trends
- 10.1 Market drivers
- 10.2 Market challenges
- 10.3 Impact of drivers and challenges
- Exhibit 109: Impact of drivers and challenges in 2022 and 2027
- 10.4 Market trends
11 Vendor Landscape
- 11.1 Overview
- 11.2 Vendor landscape
- Exhibit 110: Overview on Criticality of inputs and Factors of differentiation
- 11.3 Landscape disruption
- Exhibit 111: Overview on factors of disruption
- 11.4 Industry risks
- Exhibit 112: Impact of key risks on business
12 Vendor Analysis
- 12.1 Vendors covered
- Exhibit 113: Vendors covered
- 12.2 Market positioning of vendors
- Exhibit 114: Matrix on vendor position and classification
- 12.3 Badoo
- Exhibit 115: Badoo - Overview
- Exhibit 116: Badoo - Product / Service
- Exhibit 117: Badoo - Key offerings
- 12.4 Bumble Inc.
- Exhibit 118: Bumble Inc. - Overview
- Exhibit 119: Bumble Inc. - Product / Service
- Exhibit 120: Bumble Inc. - Key offerings
- 12.5 Coffee Meets Bagel
- Exhibit 121: Coffee Meets Bagel - Overview
- Exhibit 122: Coffee Meets Bagel - Product / Service
- Exhibit 123: Coffee Meets Bagel - Key offerings
- 12.6 Cupid Media Pty Ltd.
- Exhibit 124: Cupid Media Pty Ltd. - Overview
- Exhibit 125: Cupid Media Pty Ltd. - Product / Service
- Exhibit 126: Cupid Media Pty Ltd. - Key offerings
- 12.7 eHarmony Inc.
- Exhibit 127: eHarmony Inc. - Overview
- Exhibit 128: eHarmony Inc. - Product / Service
- Exhibit 129: eHarmony Inc. - Key offerings
- 12.8 Elitemate.com LLC
- Exhibit 130: Elitemate.com LLC - Overview
- Exhibit 131: Elitemate.com LLC - Product / Service
- Exhibit 132: Elitemate.com LLC - Key offerings
- 12.9 Grindr Inc.
- Exhibit 133: Grindr Inc. - Overview
- Exhibit 134: Grindr Inc. - Product / Service
- Exhibit 135: Grindr Inc. - Key offerings
- 12.10 HAPPN
- Exhibit 136: HAPPN - Overview
- Exhibit 137: HAPPN - Product / Service
- Exhibit 138: HAPPN - Key offerings
- 12.11 HER
- Exhibit 139: HER - Overview
- Exhibit 140: HER - Product / Service
- Exhibit 141: HER - Key offerings
- 12.12 Love Group Global Ltd.
- Exhibit 142: Love Group Global Ltd. - Overview
- Exhibit 143: Love Group Global Ltd. - Product / Service
- Exhibit 144: Love Group Global Ltd. - Key offerings
- 12.13 Match Group
- Exhibit 145: Match Group - Overview
- Exhibit 146: Match Group - Product / Service
- Exhibit 147: Match Group - Key offerings
- 12.14 ProSiebenSat.1 Media SE
- Exhibit 148: ProSiebenSat.1 Media SE - Overview
- Exhibit 149: ProSiebenSat.1 Media SE - Business segments
- Exhibit 150: ProSiebenSat.1 Media SE - Key offerings
- Exhibit 151: ProSiebenSat.1 Media SE - Segment focus
- 12.15 RSVP.COM.AU Pty Ltd.
- Exhibit 152: RSVP.COM.AU Pty Ltd. - Overview
- Exhibit 153: RSVP.COM.AU Pty Ltd. - Product / Service
- Exhibit 154: RSVP.COM.AU Pty Ltd. - Key offerings
- 12.16 Spark Networks SE
- Exhibit 155: Spark Networks SE - Overview
- Exhibit 156: Spark Networks SE - Product / Service
- Exhibit 157: Spark Networks SE - Key offerings
- 12.17 Tastebuds Media Ltd.
- Exhibit 158: Tastebuds Media Ltd. - Overview
- Exhibit 159: Tastebuds Media Ltd. - Product / Service
- Exhibit 160: Tastebuds Media Ltd. - Key offerings
13 Appendix
- 13.1 Scope of the report
- 13.2 Inclusions and exclusions checklist
- Exhibit 161: Inclusions checklist
- 13.3 Currency conversion rates for US$
- Exhibit 162: Currency conversion rates for US$
- 13.4 Research methodology
- Exhibit 163: Research methodology
- Exhibit 164: Validation techniques employed for market sizing
- Exhibit 165: Information sources
- 13.5 List of abbreviations
- Exhibit 166: List of abbreviations
About Us
Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.
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SOURCE Technavio
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