Online Demand for Electronic Cigarettes Allows UK Company to Expand with new Products and a Wider Presence

Nov 01, 2012, 14:05 ET from

MANCHESTER, England, November 1, 2012 /PRNewswire/ --

Electronic cigarettes have really taken off in the last few years as a viable alternative to tobacco smoking. There are a host of reasons why those used to smoking tobacco have chosen to experiment with new technology in the form of e-cigarettes, including the health and financial implications of tobacco.

VIP Electronic Cigarette is a company that specialises in supplying e-cigarette technology that allows smokers to revolutionise their approach to smoking. The system delivers the hit of nicotine that smokers look for, but it does so without delivering thousands of harmful chemicals.

Moreover, electronic cigarettes are not heavily taxed in the manner of tobacco cigarettes. The concept behind VIP cigarettes allows users to enjoy smoking almost anywhere legally at the same time as saving money on the provision of a safer nicotine hit in the form of vapour rather than smoke.

Visitors to will also learn that e-liquid has been launched alongside the e-cigarette cartomizer device already available through the website. Cartomizers are still recommended for e-cigarette newcomers, but the e-liquid system represents a naturally graduation for those keen to continue consuming nicotine safely, conveniently and quickly.

The e-cigarette market is rapidly growing year on year with an estimated 650,000 current users in the UK and a value of £60m. VIP is witness to this popularity. VIP Electronic Cigarette was one of the first brands to appear in the UK back in 2007, it has since focused on the needs of smokers by offering a range of premium products including the specialised Photon Tank.  The revolutionary new 'Photon' system is ideal for heavy users and can be refilled with VIP's 'designer' blended e-liquids. VIP's exclusive e-liquids represent an even cheaper alternative to smoking than traditional cartomizers, which makes them an attractive addition to the VIP product range.

The e-liquid on offer at is manufactured and tested by experts and specially flavoured in order to replicate the unique experience of tobacco smoking. Attention to detail is what drives the popularity of e-liquid and e-cigarette kits.

In order to better meet demand for electronic cigarettes, the VIP brand has undergone significant expansion in recent months. The company now operates a selection of kiosks and booths nationwide having expanded into retail, and the VIP range is also sold to around 300 pharmacies and newsagents in the UK. There are plans to increase the retail expansion further in 2013 which could see more than 150 employment opportunities created in deprived areas and a nationwide retail presence will also offer greater customer convenience.

Those interested in learning more about electronic cigarettes can find extensive information on the VIP website.