Online Education Market Size to Grow by USD 148.22 Billion From 2022 to 2027: A Descriptive Analysis of Customer Landscape, Vendor Assessment, & Market Dynamics - Technavio

NEW YORK, Nov. 29, 2022 /PRNewswire/ -- Technavio categorizes the global online education market as a part of the education services market, the parent market. The education services market covers products, services, and solutions that are offered to educational institutions, corporate institutions, students, parents, individuals, and teachers. The global online education market size is estimated to increase by USD 148.22 billion from 2022 to 2027. The market's growth momentum will accelerate at a CAGR of 9.49%.

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To help companies evaluate and develop growth strategies, the report outlines –

• Key purchase criteria
• Adoption rates
• Adoption lifecycle
• Drivers of price sensitivity

Vendor Landscape - The global online education market is fragmented, with the presence of several domestic and international vendors. All prominent players are on their way to conducting research and training programs, which will help them emerge as global leaders and provide tough international competition. Owing to the highly customized customer requirements during service purchases and high initial purchase costs, there is moderate rivalry among vendors in the market. With the rapid growth of digital technology in education expected to continue during the forecast period, the threat of rivalry is expected to remain moderate.

• 2U Inc.: The company offers services for online education giving options for technical reskilling in data analytics, UX/UI, cybersecurity, and more.
• Alef Education Consultancy LLC: The company offers services for online education providing intensive, focused opportunities for upskilling mid-career professionals.
• Ambow Education Holding Ltd.: The company offers services for online education to primary and secondary schools to enhance their education services, as well as sharing educational resources with hundreds of schools every year.
• Aptara Inc.: The company offers services for online education to kids which includes subjects such as mathematics language/English language arts, science, social studies, and Spanish.
• For Details on vendor and its offerings – Buy report!

By geography, the global online education market is segmented into North America, APAC, Europe, South America, and the Middle East and Africa. The report provides actionable insights and an accurate estimation of the contribution of all regions to the growth of the global online education market.

• North America held a 33% share of the global online education market in 2022. The market in the region is estimated to grow at the fastest pace during the forecast period. Educational institutions in the region are adopting digital content to increase learning engagement and encourage student interaction with the teaching faculty. Governments in countries such as the US and Canada are also encouraging the adoption of digital content through various initiatives to enrich the learning experience of students. All these factors are driving the growth of the online education market in North America.

By type, the global online education market is segmented into primary and secondary supplemental education, reskilling and online certifications, higher education, test preparation, and language and casual learning.

• The market share growth of the primary and secondary supplemental segment will be higher than the other segments during the forecast period. The segment is driven by the growing interest of students in the detailed understanding of subjects and increased awareness among the students regarding the availability of online education, especially in developing countries. The increasing popularity of microlearning and mobile app learning in schools will also fuel the growth of the segment during the forecast period.

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• Impactful Driver - The standardization of tests is driving the growth of the market. Factors such as the increased adoption of technologies, the inefficiency of the traditional education system, and the rising use of customization in content delivery have significantly contributed to the growth of the online education market. Besides, the availability of comprehensive content at affordable prices have increased the adoption of online courses among learners. In addition, some of the benefits associated with online learning such as convenience, increased student-teacher interaction, student-centered learning approach, high retention rates, and reduced learning time are contributing to the growth of the global online learning market.
   
• Key Trend - The use of apps and wearables in online education is the key trend in the market. Players in the market are incorporating the advanced and latest technologies such as mobile apps and wearables with online learning to cater to evolving needs of learners. Several educational institutions are adopting AR and VR technologies to make the learning experience more interactive. Some vendors are offering interoperability features for smartwatches to make online tutoring convenient for users. During the forecast period, many vendors are expected to follow this trend by adopting the latest technologies, thereby positively influencing market growth.
   
• Major Challenge - Inadequate cybersecurity measures is the major challenge in the market. The threat of cyberattacks is increasing in the educational sector due to the lack of a centralized structure for data storage, and the unregulated use of personal digital devices. The major sources of cybersecurity threats to educational content include malware viruses, such as WannaCry, through social media, the virtualization of systems, and the consumerization of IT. Thus, the inadequacy of the cybersecurity measures adopted by educational institutions and individual learners will challenge the growth of the market.

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What are the key data covered in this online education market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the online education market between 2023 and 2027
• Precise estimation of the size of the online education market size and its contribution of the market in focus to the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the online education market industry across APAC, North America, Europe, Middle East and Africa, and South America
• Thorough analysis of the market's competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of online education market vendors

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The online higher education market share in the US is expected to increase by USD 33.35 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 19.82%. The collaborations between enterprises and educational institutions is notably driving the online higher education market growth in the US, although factors such as designing e-learning courses may impede the market growth.

The K-12 online education market share in China is expected to increase by USD 18.93 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 15.45%. The increased adoption of online test preparation courses in China is notably driving the K-12 online education market growth in China, although factors such as skewed interaction and socializing opportunities for students may impede the market growth.

1 Executive Summary

• 1.1 Market overview 
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Type
• Exhibit 06: Executive Summary – Chart on Market Segmentation by End-user
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition 
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2022

• 3.4 Market outlook: Forecast for 2022-2027 
• Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
• Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global online education market 2017 - 2021
• Exhibit 18: Historic Market Size – Data Table on Global online education market 2017 - 2021 ($ billion)

• 4.2 Type Segment Analysis 2017 - 2021 
• Exhibit 19: Historic Market Size – Type Segment 2017 - 2021 ($ billion)

• 4.3 End Users Segment Analysis 2017 - 2021 
• Exhibit 20: Historic Market Size – End Users Segment 2017 - 2021 ($ billion)

• 4.4 Region Segment Analysis 2017 - 2021 
• Exhibit 21: Historic Market Size – Region Segment 2017 - 2021 ($ billion)

5 Five Forces Analysis

• 5.1 Five forces summary 
• Exhibit 22: Five forces analysis - Comparison between2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 23: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 24: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 25: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 26: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry 
• Exhibit 27: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition 
• Exhibit 28: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Type

• 6.1 Market segments 
• Exhibit 29: Chart on Type - Market share 2022-2027 (%)
• Exhibit 30: Data Table on Type - Market share 2022-2027 (%)

• 6.2 Comparison by Type 
• Exhibit 31: Chart on Comparison by Type
• Exhibit 32: Data Table on Comparison by Type

• 6.3 Primary and secondary supplemental education - Market size and forecast 2022-2027 
• Exhibit 33: Chart on Primary and secondary supplemental education - Market size and forecast 2022-2027 ($ billion)
• Exhibit 34: Data Table on Primary and secondary supplemental education - Market size and forecast 2022-2027 ($ billion)
• Exhibit 35: Chart on Primary and secondary supplemental education - Year-over-year growth 2022-2027 (%)
• Exhibit 36: Data Table on Primary and secondary supplemental education - Year-over-year growth 2022-2027 (%)

• 6.4 Reskilling and online certifications - Market size and forecast 2022-2027 
• Exhibit 37: Chart on Reskilling and online certifications - Market size and forecast 2022-2027 ($ billion)
• Exhibit 38: Data Table on Reskilling and online certifications - Market size and forecast 2022-2027 ($ billion)
• Exhibit 39: Chart on Reskilling and online certifications - Year-over-year growth 2022-2027 (%)
• Exhibit 40: Data Table on Reskilling and online certifications - Year-over-year growth 2022-2027 (%)

• 6.5 Higher education - Market size and forecast 2022-2027
• Exhibit 41: Chart on Higher education - Market size and forecast 2022-2027 ($ billion)
• Exhibit 42: Data Table on Higher education - Market size and forecast 2022-2027 ($ billion)
• Exhibit 43: Chart on Higher education - Year-over-year growth 2022-2027 (%)
• Exhibit 44: Data Table on Higher education - Year-over-year growth 2022-2027 (%)

• 6.6 Test preparation - Market size and forecast 2022-2027
• Exhibit 45: Chart on Test preparation - Market size and forecast 2022-2027 ($ billion)
• Exhibit 46: Data Table on Test preparation - Market size and forecast 2022-2027 ($ billion)
• Exhibit 47: Chart on Test preparation - Year-over-year growth 2022-2027 (%)
• Exhibit 48: Data Table on Test preparation - Year-over-year growth 2022-2027 (%)

• 6.7 Language and casual learning - Market size and forecast 2022-2027 
• Exhibit 49: Chart on Language and casual learning - Market size and forecast 2022-2027 ($ billion)
• Exhibit 50: Data Table on Language and casual learning - Market size and forecast 2022-2027 ($ billion)
• Exhibit 51: Chart on Language and casual learning - Year-over-year growth 2022-2027 (%)
• Exhibit 52: Data Table on Language and casual learning - Year-over-year growth 2022-2027 (%)

• 6.8 Market opportunity by Type 
• Exhibit 53: Market opportunity by Type ($ billion)

7 Market Segmentation by End-user

• 7.1 Market segments 
• Exhibit 54: Chart on End-user - Market share 2022-2027 (%)
• Exhibit 55: Data Table on End-user - Market share 2022-2027 (%)

• 7.2 Comparison by End-user 
• Exhibit 56: Chart on Comparison by End-user
• Exhibit 57: Data Table on Comparison by End-user

• 7.3 Academic - Market size and forecast 2022-2027
• Exhibit 58: Chart on Academic - Market size and forecast 2022-2027 ($ billion)
• Exhibit 59: Data Table on Academic - Market size and forecast 2022-2027 ($ billion)
• Exhibit 60: Chart on Academic - Year-over-year growth 2022-2027 (%)
• Exhibit 61: Data Table on Academic - Year-over-year growth 2022-2027 (%)

• 7.4 Corporate - Market size and forecast 2022-2027
• Exhibit 62: Chart on Corporate - Market size and forecast 2022-2027 ($ billion)
• Exhibit 63: Data Table on Corporate - Market size and forecast 2022-2027 ($ billion)
• Exhibit 64: Chart on Corporate - Year-over-year growth 2022-2027 (%)
• Exhibit 65: Data Table on Corporate - Year-over-year growth 2022-2027 (%)

• 7.5 Government - Market size and forecast 2022-2027
• Exhibit 66: Chart on Government - Market size and forecast 2022-2027 ($ billion)
• Exhibit 67: Data Table on Government - Market size and forecast 2022-2027 ($ billion)
• Exhibit 68: Chart on Government - Year-over-year growth 2022-2027 (%)
• Exhibit 69: Data Table on Government - Year-over-year growth 2022-2027 (%)

• 7.6 Market opportunity by End-user 
• Exhibit 70: Market opportunity by End-user ($ billion)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 71: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 72: Chart on Market share by geography 2022-2027 (%)
• Exhibit 73: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 74: Chart on Geographic comparison
• Exhibit 75: Data Table on Geographic comparison

• 9.3 North America - Market size and forecast 2022-2027
• Exhibit 76: Chart on North America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 77: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 78: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 79: Data Table on North America - Year-over-year growth 2022-2027 (%)

• 9.4 APAC - Market size and forecast 2022-2027
• Exhibit 80: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
• Exhibit 81: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
• Exhibit 82: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibit 83: Data Table on APAC - Year-over-year growth 2022-2027 (%)

• 9.5 Europe - Market size and forecast 2022-2027
• Exhibit 84: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
• Exhibit 85: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
• Exhibit 86: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 87: Data Table on Europe - Year-over-year growth 2022-2027 (%)

• 9.6 South America - Market size and forecast 2022-2027
• Exhibit 88: Chart on South America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 89: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 90: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibit 91: Data Table on South America - Year-over-year growth 2022-2027 (%)

• 9.7 Middle East and Africa - Market size and forecast 2022-2027 
• Exhibit 92: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
• Exhibit 93: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
• Exhibit 94: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibit 95: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

• 9.8 US - Market size and forecast 2022-2027
• Exhibit 96: Chart on US - Market size and forecast 2022-2027 ($ billion)
• Exhibit 97: Data Table on US - Market size and forecast 2022-2027 ($ billion)
• Exhibit 98: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibit 99: Data Table on US - Year-over-year growth 2022-2027 (%)

• 9.9 China - Market size and forecast 2022-2027
• Exhibit 100: Chart on China - Market size and forecast 2022-2027 ($ billion)
• Exhibit 101: Data Table on China - Market size and forecast 2022-2027 ($ billion)
• Exhibit 102: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibit 103: Data Table on China - Year-over-year growth 2022-2027 (%)

• 9.10 India - Market size and forecast 2022-2027
• Exhibit 104: Chart on India - Market size and forecast 2022-2027 ($ billion)
• Exhibit 105: Data Table on India - Market size and forecast 2022-2027 ($ billion)
• Exhibit 106: Chart on India - Year-over-year growth 2022-2027 (%)
• Exhibit 107: Data Table on India - Year-over-year growth 2022-2027 (%)

• 9.11 Germany - Market size and forecast 2022-2027
• Exhibit 108: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
• Exhibit 109: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
• Exhibit 110: Chart on Germany - Year-over-year growth 2022-2027 (%)
• Exhibit 111: Data Table on Germany - Year-over-year growth 2022-2027 (%)

• 9.12 UK - Market size and forecast 2022-2027
• Exhibit 112: Chart on UK - Market size and forecast 2022-2027 ($ billion)
• Exhibit 113: Data Table on UK - Market size and forecast 2022-2027 ($ billion)
• Exhibit 114: Chart on UK - Year-over-year growth 2022-2027 (%)
• Exhibit 115: Data Table on UK - Year-over-year growth 2022-2027 (%)

• 9.13 Market opportunity by geography 
• Exhibit 116: Market opportunity by geography ($ billion)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers

• 10.2 Market challenges

• 10.3 Impact of drivers and challenges 
• Exhibit 117: Impact of drivers and challenges in 2022 and 2027

• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview

• 11.2 Vendor landscape 
• Exhibit 118: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption 
• Exhibit 119: Overview on factors of disruption

• 11.4 Industry risks 
• Exhibit 120: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered 
• Exhibit 121: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 122: Matrix on vendor position and classification

• 12.3 2U Inc. 
• Exhibit 123: 2U Inc. - Overview
• Exhibit 124: 2U Inc. - Business segments
• Exhibit 125: 2U Inc. - Key news
• Exhibit 126: 2U Inc. - Key offerings
• Exhibit 127: 2U Inc. - Segment focus

• 12.4 Alef Education Consultancy LLC 
• Exhibit 128: Alef Education Consultancy LLC - Overview
• Exhibit 129: Alef Education Consultancy LLC - Product / Service
• Exhibit 130: Alef Education Consultancy LLC - Key offerings

• 12.5 Ambow Education Holding Ltd. 
• Exhibit 131: Ambow Education Holding Ltd. - Overview
• Exhibit 132: Ambow Education Holding Ltd. - Business segments
• Exhibit 133: Ambow Education Holding Ltd. - Key news
• Exhibit 134: Ambow Education Holding Ltd. - Key offerings
• Exhibit 135: Ambow Education Holding Ltd. - Segment focus

• 12.6 Aptara Inc. 
• Exhibit 136: Aptara Inc. - Overview
• Exhibit 137: Aptara Inc. - Product / Service
• Exhibit 138: Aptara Inc. - Key offerings

• 12.7 Cengage Learning Inc. 
• Exhibit 139: Cengage Learning Inc. - Overview
• Exhibit 140: Cengage Learning Inc. - Product / Service
• Exhibit 141: Cengage Learning Inc. - Key offerings

• 12.8 Coursera Inc. 
• Exhibit 142: Coursera Inc. - Overview
• Exhibit 143: Coursera Inc. - Business segments
• Exhibit 144: Coursera Inc. - Key news
• Exhibit 145: Coursera Inc. - Key offerings
• Exhibit 146: Coursera Inc. - Segment focus

• 12.9 edX LLC 
• Exhibit 147: edX LLC - Overview
• Exhibit 148: edX LLC - Product / Service
• Exhibit 149: edX LLC - Key offerings

• 12.10 General Assembly Space Inc. 
• Exhibit 150: General Assembly Space Inc. - Overview
• Exhibit 151: General Assembly Space Inc. - Product / Service
• Exhibit 152: General Assembly Space Inc. - Key offerings

• 12.11 Instructure Holdings Inc. 
• Exhibit 153: Instructure Holdings Inc. - Overview
• Exhibit 154: Instructure Holdings Inc. - Product / Service
• Exhibit 155: Instructure Holdings Inc. - Key offerings

• 12.12 ITS EDUCATION ASIA 
• Exhibit 156: ITS EDUCATION ASIA - Overview
• Exhibit 157: ITS EDUCATION ASIA - Product / Service
• Exhibit 158: ITS EDUCATION ASIA - Key offerings

• 12.13 iTutorGroup Ltd. 
• Exhibit 159: iTutorGroup Ltd. - Overview
• Exhibit 160: iTutorGroup Ltd. - Product / Service
• Exhibit 161: iTutorGroup Ltd. - Key offerings

• 12.14 iversity Learning Solutions GmbH 
• Exhibit 162: iversity Learning Solutions GmbH - Overview
• Exhibit 163: iversity Learning Solutions GmbH - Product / Service
• Exhibit 164: iversity Learning Solutions GmbH - Key offerings

• 12.15 LinkedIn Corp. 
• Exhibit 165: LinkedIn Corp. - Overview
• Exhibit 166: LinkedIn Corp. - Product / Service
• Exhibit 167: LinkedIn Corp. - Key offerings

• 12.16 McGraw Hill Education Inc. 
• Exhibit 168: McGraw Hill Education Inc. - Overview
• Exhibit 169: McGraw Hill Education Inc. - Business segments
• Exhibit 170: McGraw Hill Education Inc. - Key offerings
• Exhibit 171: McGraw Hill Education Inc. - Segment focus

• 12.17 Pluralsight Inc. 
• Exhibit 172: Pluralsight Inc. - Overview
• Exhibit 173: Pluralsight Inc. - Product / Service
• Exhibit 174: Pluralsight Inc. - Key offerings

13 Appendix

• 13.1 Scope of the report

• 13.2 Inclusions and exclusions checklist 
• Exhibit 175: Inclusions checklist
• Exhibit 176: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 177: Currency conversion rates for US$

• 13.4 Research methodology 
• Exhibit 178: Research methodology
• Exhibit 179: Validation techniques employed for market sizing
• Exhibit 180: Information sources

• 13.5 List of abbreviations 
• Exhibit 181: List of abbreviations

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