Online Food Ordering Company Shows That Web Based Businesses Can Still Operate With a Local Feel!

ALISO VIEJO, Calif., March 7, 2012 /PRNewswire/ -- A formidable challenge facing many of today's largest online retailers is the ability to capture the local feeling that once made the store down the street your preferred shopping destination. The simplicity of a greeting that included your name and a follow up question about the well being of your family, elicited the kind of consumer loyalty that could not be bought by heavy couponing.  So how do national or even global brands continue to thrive in a nameless online retail environment?  One rapidly expanding restaurant marketing and food delivery company believes they have figured out just the perfect formula.

Restaurants on the Run (www.ROTR.com), who currently has operations in California, Washington, and Nevada has recently completed its acquisition of Takeout Taxi Houston, a Texas based restaurant marketing and food delivery service. The deal marks Restaurants on the Run's 11th successful merger, turning national sales, marketing and logistics systems into a localized food delivery service. 

This addition not only adds more than 80 new local restaurant brands to Restaurants on the Run's existing service of over 1300 nationally (which includes such corporate chains as Rubio's, Claim Jumper, California Pizza Kitchen, El Pollo Loco, Pick Up Stix, Pei Wei Asian Bistro, BJ's Restaurant and more), but it also provides them the opportunity to deliver a local experience to food delivery and catering customers by adding staff direct from the Houston area.

"Online customer aggregation is the easy part.  All it takes is a well built website and the right amount of marketing and you've got your visitors. The trick to our continued success is always looking for new partners that can help us deliver customized experiences in each of our service areas by tapping into their local presence. That is why the merger of Takeout Taxi Houston made so much sense for us.  They have an incredible base of loyal corporate and residential customers that are sure to enjoy the personal service philosophy delivered by Restaurants on the Run," said Mike Turner, Marketing Director of Restaurants on the Run, LLC.

About Restaurants on the Run

Founded in 1993, Restaurants on the Run is the largest corporate focused restaurant marketing service in the nation, coordinating delivery from over 1300 restaurants throughout Orange County, San Diego, Los Angeles, the Inland Empire, San Francisco, Las Vegas, Seattle and Houston.  As a multi-year finalist for various areas' top catering awards, Restaurants on the Run's innovative, personalized service specializes in saving corporate client's time while improving productivity and office morale. For more information about our company or to order online, visit www.ROTR.com.

SOURCE Restaurants on the Run