LOS ANGELES, Dec. 20, 2019 /PRNewswire/ -- SRAX, Inc. (NASDAQ: SRAX), a digital marketing and consumer data management technology company, releases a new study of over 116,000 Americans revealing this year's holiday spending behaviors and trends.
In a BIGtoken study conducted during the two weeks prior to Thanksgiving 2019, 40% of respondents planned to shop online for the holidays, 28% planned to shop in store, and 32% planned to shop both online and in store. Where do men and women shop during the holidays? Despite the hype about digital merchants, it's not all online, though men typically shop Amazon more than women (56% versus 44%, respectively). Also, men were twice as likely to say they were going Black Friday shopping than not—while only about half of women take advantage of Black Friday sales.
The study was conducted on users of BIGtoken, the first consumer-managed data marketplace where people can own and earn from their data. BIGtoken also provides an excellent platform for conducting highly accurate primary research across a fast-growing, 100% opt-in audience exceeding 16 million consumers.
"Holiday purchasing patterns are complex, and retailers, both online and bricks-and-mortar, will benefit from understanding the nuances of the key demographic groups," said Kristoffer Nelson, COO of SRAX and co-founder of BIGtoken. "We are happy to freely share the latest BIGresearch results. Topical surveys such as this demonstrate the power of our platform to quickly and accurately gather insights from specific audiences."
SRAX's 2019 Holiday Spending Report contains detailed information based on shopping surveys, with results broken out by gender, age, household income, and ethnicity. There are special breakouts for Black Friday and Cyber Monday.
About SRAX SRAX (NASDAQ: SRAX) is a digital marketing and consumer data management technology company. SRAX's technology unlocks data to reveal brands' core consumers and their characteristics across marketing channels. Monetizing its data sets, SRAX is growing multiple recurring revenue streams through its various platforms. Through its BIGtoken platform, SRAX has developed a consumer-managed data marketplace where people can own and earn from their data thereby offering everyone in the Internet ecosystem choice, transparency, and compensation. SRAX's tools deliver a digital competitive advantage for brands in the CPG, investor relations, luxury, and lifestyle verticals by integrating all aspects of the advertising experience, including verified consumer participation, into one platform. For more information on SRAX, visit www.srax.com.
About BIGtoken BIGtoken, built by SRAX (NASDAQ: SRAX), is a consumer data management and distribution system. BIG is the first consumer-managed data marketplace where people can own and earn from their data. Through a transparent platform and consumer reward system, BIG offers consumers choice, transparency, and compensation for their data. Participating consumers earn rewards, and developers are able to build pro-consumer online experiences on top of the BIG platform. The system also provides advertisers and media companies access to transparent, verified consumer data to better reach and serve audiences. For more information on BIGtoken, visit www.bigtoken.com.