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Segmentation Analysis:
The online language learning market in the US report is segmented by Product (Course material, Support, and Apps) and End-user (Individual learners and Institutional learners). Technavio report provides an accurate prediction of the contribution of all the segments to the growth of the online language learning market size in the US and actionable market insights on each segment.
Key Market Dynamics:
Market Drivers
- The key factor driving the online language learning market growth in the US is the influx of immigrants.
- At present, one-fifth of the US families speak one other language, apart from English. The dominant languages, other than English, are Spanish and French. In Texas, around 80% of the families speak Spanish. Learning the native language in the US is expected to open new opportunities for immigrants and enable easy integration into the country.
- The significant increase in smartphone penetration and preference for accessing content over the internet has encouraged a large section of the immigrant population to opt for online courses. Thus, the convenience offered by online language learning will drive market growth in the US during the forecast period.
Market Challenges
- The key challenges to the online language learning market growth in the US are the competition from providers of MOOCs.
- Free of cost access and content variety attract users to such courses. They provide multiple benefits and are characterized by minimal subscription charges.
- For instance, Duolingo provides access to diverse content and learning through games, videos, and audio. Similarly, in 2017, Oxford partnered with edX to offer MOOCs. In 2014, the Queen Rania Foundation, in collaboration with the British Council, launched the Learn English: Conversational Skills for Beginners course. Therefore, the increase in open educational sources and rise in demand for such solutions will limit the growth of the online language learning market in the US during the forecast period.
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Vendor Analysis:
The online language learning market in the US is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.
- Babbel GmbH
- Berlitz Corp.
- Duolingo Inc.
- Mango Languages
- McGraw Hill Education Inc.
- Pearson Plc
- Rosetta Stone Ltd.
- SANS Inc. Software and Network Solutions
- Speexx
- Springer-Verlag GmbH
- To gain access to more vendor profiles with their key offerings available with Technavio, Click Here
The competitive scenario provided in the Online Language Learning Market in the US report analyzes, evaluates, and positions companies based on various performance indicators. Some of the factors considered for this analysis include the financial performance of companies over the past few years, growth strategies, product innovations, new product launches, investments, growth in market share, etc. Don't wait, Make a strategic approach & boost your business goals with our Online Language Learning Market In US Forecast Report - Buy Now!
Related Reports:
- The digital English language learning market share is expected to increase to USD 14.37 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 16.78%. Download a sample now!
- The predicted growth of the e-learning market share from 2021 to 2026 is USD 1.72 trillion at a progressing CAGR of 16.35%. Download a sample now!
Online Language Learning Market In US Scope |
Report Coverage |
Details |
Page number |
120 |
Base year |
2021 |
Forecast period |
2022-2026 |
Growth momentum & CAGR |
Accelerate at a CAGR of 19.75% |
Market growth 2022-2026 |
USD 5.72 billion |
Market structure |
Fragmented |
YoY growth (%) |
18.75 |
Regional analysis |
US |
Competitive landscape |
Leading companies, competitive strategies, consumer engagement scope |
Companies profiled |
Babbel GmbH, Berlitz Corp., Duolingo Inc., Mango Languages, McGraw Hill Education Inc., Pearson Plc, Rosetta Stone Ltd., SANS Inc. Software and Network Solutions, Speexx, and Springer-Verlag GmbH |
Market Dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and future consumer dynamics, market condition analysis for forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
Key Topics Covered:
1. Executive Summary
1.1 Market Overview
Exhibit 01: Key Finding 1
Exhibit 02: Key Finding 2
Exhibit 04: Key Finding 6
Exhibit 05: Key Finding 7
2. Market Landscape
2.1 Market ecosystem
2.1.1 Parent Market
Exhibit 06 Parent market
Exhibit 07: Market characteristics
2.2 Value Chain Analysis
Exhibit 08: Value Chain Analysis: Education Services
2.2.1 Input
2.2.2 Operations
Pitching and profiling
Resourcing and communicating
Delivery and support
Connecting and innovating
2.2.3 Marketing and sales
2.2.4 Support activities
2.2.5 Innovations
3. Market Sizing
3.1 Market definition
Exhibit 09: Offerings of vendors included in the market definition
3.2 Market segment analysis
Exhibit 10: Market segments
3.3 Market size 2021
3.4 Market outlook: Forecast for 2021 - 2026
Estimating growth rates for emerging and high-growth markets
Estimating growth rates for mature markets
Exhibit 11: Global - Market size and forecast 2021 - 2026 ($ million)
Exhibit 12: Global market: Year-over-year growth 2021 - 2026 (%)
4. Five Forces Analysis
4.1 Five Forces Summary
Exhibit 13: Five forces analysis 2021 - 2026
4.2 Bargaining power of buyers
Exhibit 14: Bargaining power of the buyer
4.3 Bargaining power of suppliers
Exhibit 15: Bargaining power of the supplier
4.4 Threat of new entrants
Exhibit 16: Threat of new entrants
4.5 Threat of substitutes
Exhibit 17: Threat of substitutes
4.6 Threat of rivalry
Exhibit 18: Threat of rivalry
4.7 Market condition
Exhibit 19: Market condition - Five forces 2021
5. Market Segmentation by Product
5.1 Market segments
Exhibit 20: Product- Market share 2021 - 2026 (%)
5.2 Comparison by Product
Exhibit 21: Comparison by Product
5.3 Course material - Market size and forecast 2021-2026
Exhibit 22: Course material - Market size and forecast 2021-2026 ($ million)
Exhibit 23: Course material - Year-over-year growth 2021-2026 (%)
5.4 Support - Market size and forecast 2021-2026
Exhibit 24: Support - Market size and forecast 2021-2026 ($ million)
Exhibit 25: Support- Year-over-year growth 2021-2026 (%)
5.5 Apps - Market size and forecast 2021-2026
Exhibit 26: Apps - Market size and forecast 2021-2026 ($ million)
Exhibit 27: Apps - Year-over-year growth 2021-2026 (%)
5.6 Market opportunity by Product
Exhibit 28: Market opportunity by Product
6 Market Segmentation by End-user
6.1 Market segments
Exhibit 29: End-user - Market share 2021-2026 (%)
6.2 Comparison by End-user
Exhibit 30: Comparison by End-user
6.3 Individual learners - Market size and forecast 2021-2026
Exhibit 31: Individual learners - Market size and forecast 2021-2026 ($ million)
Exhibit 32: Individual learners - Year-over-year growth 2021-2026 (%)
6.4 Institutional learners - Market size and forecast 2021-2026
Exhibit 33: Institutional learners - Market size and forecast 2021-2026 ($ million)
Exhibit 34: Institutional learners - Year-over-year growth 2021-2026 (%)
6.5 Market opportunity by Distribution channel
Exhibit 35: Market opportunity by Distribution channel
7. Customer landscape
Technavio's customer landscape matrix comparing Drivers or price sensitivity, Adoption lifecycle, importance in customer price basket, Adoption rate and Key purchase criteria
7.1 Overview
Exhibit 36: Customer landscape
8. Drivers, Challenges, and Trends
8.1 Market drivers
8.1.1 Influx of immigrants
8.1.2 SMAC (social, mobile, analytics, and cloud) in language learning
8.1.3 Rise in multilingualism
8.2 Market challenges
8.2.1 Competition from providers of MOOC
8.2.2 High cost of implementation
8.2.3 Vendor focus on product differentiation
Exhibit 37: Impact of drivers and challenges
8.3 Market trends
8.3.1 Increased use of VR
8.3.2 Emphasis on bilingual and multilingual education
8.3.3 Inclusion of analytical tools
9. Vendor Landscape
9.1 Competitive Scenario
9.2 Overview
Exhibit 38: Vendor landscape
9.3 Landscape disruption
Exhibit 39: Landscape disruption
Exhibit 40: Industry Risk
10. Vendor Analysis
10.1 Vendors covered
Exhibit 41: Vendors covered
10.2 Market positioning of vendors
Exhibit 42: Market positioning of vendors?
10.3 Babbel GmbH
Exhibit 43: Babbel GmbH - Overview
Exhibit 44: Babbel GmbH - Product and service
Exhibit 45: Babbel GmbH - Key news
Exhibit 46: Babbel GmbH - Key offerings
10.4 Berlitz Corp.
Exhibit 47: Berlitz Corp. - Overview
Exhibit 48: Berlitz Corp. - Product and service
Exhibit 49: Berlitz Corp. - Key offerings
10.5 Duolingo Inc.
Exhibit 50: Duolingo Inc. - Overview
Exhibit 51: Duolingo Inc. - Product and service
Exhibit 52: Duolingo Inc. - Key offerings
10.6 Mango Languages
Exhibit 53: Mango Languages - Overview
Exhibit 54: Mango Languages - Product and service
Exhibit 55: Mango Languages - Key offerings
10.7 McGraw Hill Education Inc
Exhibit 56: McGraw Hill Education Inc. - Overview
Exhibit 57: McGraw Hill Education Inc. - Business segments
Exhibit 58: McGraw Hill Education Inc.- Key news
Exhibit 59: McGraw Hill Education Inc. - Key offerings
Exhibit 60: McGraw Hill Education Inc. - Segment focus
10.8 Pearson Plc
Exhibit 61: Pearson Plc - Overview
Exhibit 62: Pearson Plc - Business segments
Exhibit 63: Pearson Plc - Key news
Exhibit 64: Pearson Plc - Key offerings
Exhibit 65: Pearson Plc - Segment focus
10.9 Rosetta Stone Ltd.
Exhibit 66: Rosetta Stone Ltd. - Overview
Exhibit 67: Rosetta Stone Ltd. - Business segments
Exhibit 68: Rosetta Stone Ltd. - Key offerings
Exhibit 69: Rosetta Stone Ltd. - Segment focus
10.10 SANS Inc. Software and Network Solutions
Exhibit 70: SANS Inc. Software and Network Solutions - Overview
Exhibit 71: SANS Inc. Software and Network Solutions - Product and service
Exhibit 72: SANS Inc. Software and Network Solutions - Key offerings
10.11 Speexx
Exhibit 73: Speexx - Overview
Exhibit 74: Speexx - Product and service
Exhibit 75: Speexx - Key offerings
10.12 Springer-Verlag GmbH
Exhibit 76: Springer-Verlag GmbH - Overview
Exhibit 77: Springer-Verlag GmbH - Business segments
Exhibit 78: Springer-Verlag GmbH - Key offerings
Exhibit 79: Springer-Verlag GmbH - Segment focus
11. Appendix
11.1 Scope of the report
11.1.1 Market definition
11.1.2 Objectives
11.1.3 Notes and caveats
11.2 Currency conversion rates for US$
Exhibit 80: Currency conversion rates for US$?
11.3 Research Methodology
Exhibit 81: Research Methodology
Exhibit 82: Validation techniques employed for market sizing?
Exhibit 83: Information sources
11.4 List of abbreviations
Exhibit 84: List of abbreviations
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