Online on-demand home services market size in Latin America to grow by USD 119.39 billion from 2021 to 2026; The benefits of online on-demand home services to drive growth- Technavio

NEW YORK, March 14, 2023 /PRNewswire/ -- The online on-demand home services market in Latin America is estimated to increase by USD 119.39 billion from 2021 to 2026, according to Technavio. However, the growth momentum will decelerate at a CAGR of 40.53%. The benefits of online on-demand home services are notably driving the market growth, although factors such as high competition among vendors may impede the market growth. Discover some insights on the market before buying the full report - Request a sample report

Online On-demand Home Services Market in Latin America– Market Dynamics
Leading Drivers - Demand for on-demand online home services is increasing due to the convenience and accessibility that these services offer. There are many other advantages that on-demand online home services offer. Therefore, the Latin American online on-demand home services market is anticipated to register a steady growth rate during the forecast period. 

Major challenges - The Latin American online on-demand home delivery market is highly fragmented with a large number of unorganized providers. Disorganized vendors have several problems, including failure to maintain standard service quality, ensure transparency and timely performance, and negatively affect the overall business. Additionally, the Latin American online on-demand home services market faces intense competition from a variety of small local brick-and-mortar stores. All these factors combined may restrain the growth of the online on-demand home services market in Latin America. 

Online on-demand home services market in Latin America – Vendor Analysis
Vendor Landscape -

A few prominent vendors that offer online on-demand home services in the market are Eliptica Networks S.A.S, Eliza Brazil Cleaning Services, GHE FRANCHISING LTDA, GRUPO ALIADAMX SA, Hogaru Inc., Laser Facility Management, Maid in Brazil, Prophylaxis, Sies Salud, and WS MARIDO DE ALUGUEL and others.

The online on-demand home services market in Latin America is fragmented and the vendors are adopting organic and inorganic growth strategies to compete in the market.

What's New? -

• Recovery analysis from COVID-19; supply chain disruptions, global trade tensions; and risk of recession
• Global competitiveness and key competitor positions
• Market presence across multiple geographical footprints - Strong/Active/Niche/Trivial - Buy the report!

Vendor Offerings -

• Eliptica Networks S.A.S: The company offers online on-demand home services that include installation and protection of computers against viruses and malware while also installing configuration of network servers.
• Eliza Brazil Cleaning Services: The company offers online on-demand home services that include everything inside the apartment such as spiderwebs, deep cleaning in the bathroom, outside of kitchen appliances, vacuuming throughout the whole house, and mop on hardwood floors if any.
• GHE FRANCHISING LTDA: The company offers a wide variety of on-demand home services such as painting, hydraulic services, and repairs.
• GRUPO ALIADAMX SA: The company offers online on-demand home services by taking extreme care and hygiene measures, such as tied hair and short nails, and following the healthy distance measures and the etiquette sneeze.
• For details on the vendor and its offerings – Request a sample report

Online On-demand Home Services Market in Latin America- Segmentation Assessment
Segment Overview
Technavio has segmented the market based on service (homecare and design, repair and maintenance, HW and B, and others) and platform (mobile application and online website).

• The homecare and design segment will account for a significant share of the market growth during the forecast period. The segment is fragmented by numerous small and large players operating in the market, which offer a wide range of homecare and design services. Changes in consumer lifestyles, as well as an increase in the disposable income of people in Latin America, are fueling the demand for on-demand home cleaning and design services. Moreover, cleaning and maintaining hygiene in the house have become a necessity in every home. Such factors will increase segment growth during the forecast period.

For insights on the market segment - Download a Sample Report

Online On-demand Home Services Market in Latin America – Key Trends 

The rising number of advertising and marketing campaigns is a key trend in the market. Today, vendors are starting to use various strategic marketing tools to attract customer attention. For example, Amazon Home Services guarantees the quality of service as part of its satisfaction guarantee. If the company does not provide quality service, we will pay a certain amount as compensation. The focus on the launch of advertising campaigns of new vendors is expected to drive the growth of the online on-demand home services market in Latin America during the forecast period. 

What are the key data covered in this market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the online on-demand home services market in Latin America between 2022 and 2026
• Precise estimation of the online on-demand home services market size in Latin America and its contribution to the market in focus on the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• A thorough analysis of the market's competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of online on-demand home services market vendors in Latin America

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Related Reports: 

The online on-demand home services market is estimated to grow at a CAGR of 60.78%, and the size of the market is forecasted to increase by USD 7,259.2 billion between 2022 and 2027. This report extensively covers market segmentation by platform (mobile application and website), service (home care and design, repair and maintenance, health wellness and beauty, and others), and geography APAC, North America, Europe, South America, and the Middle East and Africa.

The online home service market is estimated to grow at a CAGR of 44.36% between 2021 and 2026. The size of the market is forecasted to increase by USD 2.33 trillion. This report extensively covers market segmentation by Service (home care and design and repair and maintenance) and Geography (APAC, North America, Europe, South America, and the Middle East and Africa).

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Table of contents

1 Executive Summary

2 Market Landscape

• 2.1 Market ecosystem
• Exhibit 01: Parent market
• Exhibit 02: Market characteristics

• 2.2 Value chain analysis
• Exhibit 03: Value chain analysis : Specialized Consumer Services

3 Market Sizing

• 3.1 Market definition
• Exhibit 04: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 05: Market segments

• 3.3 Market size 2021

• 3.4 Market outlook: Forecast for 2021 - 2026 
• Exhibit 06: Latin America - Market size and forecast 2021 - 2026 ($ billion)
• Exhibit 07: Latin American market: Year-over-year growth 2021 - 2026 (%)

4 Five Forces Analysis

• 4.1 Five forces summary
• Exhibit 08: Five forces analysis 2021 & 2026

• 4.2 Bargaining power of buyers 
• Exhibit 09: Bargaining power of buyers

• 4.3 Bargaining power of suppliers 
• Exhibit 10: Bargaining power of suppliers

• 4.4 Threat of new entrants 
• Exhibit 11: Threat of new entrants

• 4.5 Threat of substitutes 
• Exhibit 12: Threat of substitutes

• 4.6 Threat of rivalry
• Exhibit 13: Threat of rivalry

• 4.7 Market condition
• Exhibit 14: Market condition - Five forces 2021

5 Market Segmentation by Service

• 5.1 Market segments
• Exhibit 15: Service - Market share 2021-2026 (%)

• 5.2 Comparison by Service 
• Exhibit 16: Comparison by Service

• 5.3 Homecare and design - Market size and forecast 2021-2026 
• Exhibit 17: Homecare and design - Market size and forecast 2021-2026 ($ billion)
• Exhibit 18: Homecare and design - Year-over-year growth 2021-2026 (%)

• 5.4 Repair and maintenance - Market size and forecast 2021-2026 
• Exhibit 19: Repair and maintenance - Market size and forecast 2021-2026 ($ billion)
• Exhibit 20: Repair and maintenance - Year-over-year growth 2021-2026 (%)

• 5.5 HW and B - Market size and forecast 2021-2026 
• Exhibit 21: HW and B - Market size and forecast 2021-2026 ($ billion)
• Exhibit 22: HW and B - Year-over-year growth 2021-2026 (%)

• 5.6 Others - Market size and forecast 2021-2026 
• Exhibit 23: Others - Market size and forecast 2021-2026 ($ billion)
• Exhibit 24: Others - Year-over-year growth 2021-2026 (%)

• 5.7 Market opportunity by Service 
• Exhibit 25: Market opportunity by Service

6 Market Segmentation by Platform

• 6.1 Market segments
• Exhibit 26: Platform - Market share 2021-2026 (%)

• 6.2 Comparison by Platform 
• Exhibit 27: Comparison by Platform

• 6.3 Mobile application - Market size and forecast 2021-2026 
• Exhibit 28: Mobile application - Market size and forecast 2021-2026 ($ billion)
• Exhibit 29: Mobile application - Year-over-year growth 2021-2026 (%)

• 6.4 Online website - Market size and forecast 2021-2026 
• Exhibit 30: Online website - Market size and forecast 2021-2026 ($ billion)
• Exhibit 31: Online website - Year-over-year growth 2021-2026 (%)

• 6.5 Market opportunity by Platform 
• Exhibit 32: Market opportunity by Platform

7 Customer Landscape

8 Drivers, Challenges, and Trends

• 8.1 Market drivers

• 8.2 Market challenges
• Exhibit 34: Impact of drivers and challenges

• 8.3 Market trends

9 Vendor Landscape

• 9.1 Vendor landscape
• Exhibit 35: Vendor landscape

• 9.2 Landscape disruption
• Exhibit 36: Landscape disruption
• Exhibit 37: Industry risks

• 9.3 Competitive scenario

10 Vendor Analysis

• 10.1 Vendors covered
• Exhibit 38: Vendors covered

• 10.2 Market positioning of vendors 
• Exhibit 39: Market positioning of vendors

• 10.3 Eliptica Networks S.A.S 
• Exhibit 40: Eliptica Networks S.A.S - Overview
• Exhibit 41: Eliptica Networks S.A.S - Product and service
• Exhibit 42: Eliptica Networks S.A.S - Key offerings

• 10.4 Eliza Brazil Cleaning Services 
• Exhibit 43: Eliza Brazil Cleaning Services - Overview
• Exhibit 44: Eliza Brazil Cleaning Services - Product and service
• Exhibit 45: Eliza Brazil Cleaning Services - Key offerings

• 10.5 GHE FRANCHISING LTDA
• Exhibit 46: GHE FRANCHISING LTDA - Overview
• Exhibit 47: GHE FRANCHISING LTDA - Product and service
• Exhibit 48: GHE FRANCHISING LTDA - Key offerings

• 10.6 GRUPO ALIADAMX SA
• Exhibit 49: GRUPO ALIADAMX SA - Overview
• Exhibit 50: GRUPO ALIADAMX SA - Product and service
• Exhibit 51: GRUPO ALIADAMX SA - Key offerings

• 10.7 Hogaru Inc.
• Exhibit 52: Hogaru Inc. - Overview
• Exhibit 53: Hogaru Inc. - Product and service
• Exhibit 54: Hogaru Inc. - Key offerings

• 10.8 Laser Facility Management 
• Exhibit 55: Laser Facility Management - Overview
• Exhibit 56: Laser Facility Management - Product and service
• Exhibit 57: Laser Facility Management - Key offerings

• 10.9 Maid in Brazil
• Exhibit 58: Maid in Brazil - Overview
• Exhibit 59: Maid in Brazil - Product and service
• Exhibit 60: Maid in Brazil - Key offerings

• 10.10 Prophylaxis
• Exhibit 61: Prophylaxis - Overview
• Exhibit 62: Prophylaxis - Product and service
• Exhibit 63: Prophylaxis - Key offerings

• 10.11 Sies Salud
• Exhibit 64: Sies Salud - Overview
• Exhibit 65: Sies Salud - Product and service
• Exhibit 66: Sies Salud - Key offerings

• 10.12 WS MARIDO DE ALUGUEL
• Exhibit 67: WS MARIDO DE ALUGUEL - Overview
• Exhibit 68: WS MARIDO DE ALUGUEL - Product and service
• Exhibit 69: WS MARIDO DE ALUGUEL - Key offerings

11 Appendix

• 11.1 Scope of the report

• 11.2 Currency conversion rates for US$ 

• 11.3 Research methodology
• Exhibit 71: Research Methodology
• Exhibit 72: Validation techniques employed for market sizing
• Exhibit 73: Information sources

• 11.4 List of abbreviations 
• Exhibit 70: Currency conversion rates for US$
• Exhibit 74: List of abbreviations

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