Online on-demand home services market size to grow by USD 7,259.2 billion from 2022 to 2027: A descriptive analysis of customer landscape, vendor assessment, and market dynamics - Technavio

NEW YORK, Dec. 6, 2022 /PRNewswire/ -- Technavio categorizes the global online on-demand home services market as a part of the specialized consumer services market, the parent market. The specialized consumer services market covers the revenue generated by consumer service providers, including residential services, home security services, legal services, personal services, renovation, and interior design services, consumer auction services, wedding services, and funeral services. The global online on-demand home services market size is estimated to increase by USD 7,259.2 billion from 2022 to 2027. The market's growth momentum will accelerate at a CAGR of 60.78%.

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Vendor Offerings -

• Airtasker Pty Ltd.: The company offers home services such as catering, face painting, home cleaning, and marketing and design as required.
• Alfred Club Inc.: The company offers app-based personal assistance for house rent, fitness help, moving assistants, painting, and self-care.
• Amazon.com Inc.: The company offers home services with prior booking for various services such as home decoration and cleaning.
• American Home Shield Corp.: The company offers home services such as carpet cleaning, plumbing, and appliance repair.
• For details on vendors and their offerings – Buy report!

Global online on-demand home services market - Customer landscape

To help companies evaluate and develop growth strategies, the report outlines –

• Key purchase criteria
• Adoption rates
• Adoption lifecycle
• Drivers of price sensitivity

Global online on-demand home services market – Vendor analysis

Vendor landscape - The global online on-demand home services market is fragmented, with the presence of several large, small, and medium-sized vendors. A few prominent vendors that offer online on-demand home services in the market are Airtasker Pty Ltd., Alfred Club Inc., Amazon.com Inc., American Home Shield Corp., Angi Inc., AskforTask Inc., Cedar + Slate home services, ChartLead.com Inc., Cleanly Inc., Helpling GmbH & Co. KGA, and others.

Most of the large and established players have vast service networks. Vendors compete based on parameters such as price, quality, brand identity, and advancements in service delivery. Key vendors have a vast regional presence and offer a wide range of services. The rivalry among vendors is high. Therefore, vendors opt for pricing and marketing strategies to retain their existing market shares and seize new market opportunities.

Global online on-demand home services market - Segmentation assessment

Geography overview

Based on geography, the global online on-demand home services market is segmented into North America, Europe, APAC, South America, and the Middle East and Africa. The report provides actionable insights and an accurate estimation of the contribution of all regions to the growth of the global online on-demand home services market.

• APAC will account for 42% of the online on-demand home services market during the forecast period. The market in the region is estimated to grow at the fastest pace during the forecast period. The growth of the market in APAC will be driven by factors such as the increasing number of startups. The governments of some of the countries in the region are taking various initiatives to promote on-demand home services owing to the high demand for on-demand home services.

Segment overview

Based on platform, the global online on-demand home services market is segmented into mobile and application.

Website.

• The market share growth of the mobile application segment will be higher than the other segments during the forecast period. The growth of this segment will be driven by the increasing use of smartphones and rising Internet penetration. Many vendors offer online on-demand home services through mobile applications that can be downloaded by customers.

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Global online on-demand home services market – Market dynamics

• Impactful driver - The increasing Internet penetration is driving the online on-demand home services market growth. Consumers prefer online on-demand home services owing to the penetration of e-commerce and Internet-enabled devices. The rising Internet penetration enables consumers to access online apps, which is increasing the demand for online on-demand home services. Moreover, the demand for home services such as house cleaning, furniture assembly, plumbing, lawn mowing, and painting is likely to increase during the forecast period owing to the rising use of smartphones.
• Key trend - The increasing influence of digital media is a key trend in the market. Digital media is a major channel for communication and marketing. Therefore, several service providers are adopting digital media marketing strategies to enhance their visibility and promote sales. Vendors are using social media platforms such as YouTube, Facebook, Twitter, and Instagram for service promotions, campaigns, and consumer engagement. The rising popularity of social media in emerging markets is expected to boost the growth of the global online on-demand home services market during the forecast period.
   
• Major challenge - The high competition among vendors may challenge the online on-demand home services market. The competition among existing players in the market is expected to intensify during the forecast period, as many new startups are entering the market. This is leading to price wars among vendors. Moreover, there are numerous unorganized vendors in the market, which are unable to maintain service quality, transparency, and timely performance. The market also faces intense competition from small local brick-and-mortar stores. All these factors together are expected to hamper the growth of the market during the forecast period.

Driver, Trends, and Challenges are the factors of market dynamics that state about
consequences and sustainability of businesses. Find a few insights from a sample
report!

What are the key data covered in this online on-demand home services market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the online on-demand home services market between 2023 and 2027
• Precise estimation of the size of the online on-demand home services market size and its contribution to the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the online on-demand home services across APAC, North America, Europe, Middle East and Africa, and South America
• Thorough analysis of the market's competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of online on-demand home services market vendors

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Table Of Contents:

1 Executive Summary

• 1.1 Market overview 
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Platform
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Service
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition 
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2022

• 3.4 Market outlook: Forecast for 2022-2027 
• Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
• Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global online on-demand home services market 2017 - 2021
• Exhibit 18: Historic Market Size – Data Table on Global online on-demand home services market 2017 - 2021 ($ billion)

• 4.2 Service Segment Analysis 2017 - 2021 
• Exhibit 19: Historic Market Size – Service Segment 2017 - 2021 ($ billion)

• 4.3 Platform Segment Analysis 2017 - 2021 
• Exhibit 20: Historic Market Size – Platform Segment 2017 - 2021 ($ billion)

• 4.4 Geography Segment Analysis 2017 - 2021 
• Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ billion)

• 4.5 Country Segment Analysis 2017 - 2021 
• Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ billion)

5 Five Forces Analysis

• 5.1 Five forces summary 
• Exhibit 23: Five forces analysis - Comparison between2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry 
• Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition 
• Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Platform

• 6.1 Market segments 
• Exhibit 30: Chart on Platform - Market share 2022-2027 (%)
• Exhibit 31: Data Table on Platform - Market share 2022-2027 (%)

• 6.2 Comparison by Platform 
• Exhibit 32: Chart on Comparison by Platform
• Exhibit 33: Data Table on Comparison by Platform

• 6.3 Mobile application - Market size and forecast 2022-2027
• Exhibit 34: Chart on Mobile application - Market size and forecast 2022-2027 ($ billion)
• Exhibit 35: Data Table on Mobile application - Market size and forecast 2022-2027 ($ billion)
• Exhibit 36: Chart on Mobile application - Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Mobile application - Year-over-year growth 2022-2027 (%)

• 6.4 Website - Market size and forecast 2022-2027
• Exhibit 38: Chart on Website - Market size and forecast 2022-2027 ($ billion)
• Exhibit 39: Data Table on Website - Market size and forecast 2022-2027 ($ billion)
• Exhibit 40: Chart on Website - Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on Website - Year-over-year growth 2022-2027 (%)

• 6.5 Market opportunity by Platform 
• Exhibit 42: Market opportunity by Platform ($ billion)

7 Market Segmentation by Service

• 7.1 Market segments 
• Exhibit 43: Chart on Service - Market share 2022-2027 (%)
• Exhibit 44: Data Table on Service - Market share 2022-2027 (%)

• 7.2 Comparison by Service 
• Exhibit 45: Chart on Comparison by Service
• Exhibit 46: Data Table on Comparison by Service

• 7.3 Home care and design - Market size and forecast 2022-2027
• Exhibit 47: Chart on Home care and design - Market size and forecast 2022-2027 ($ billion)
• Exhibit 48: Data Table on Home care and design - Market size and forecast 2022-2027 ($ billion)
• Exhibit 49: Chart on Home care and design - Year-over-year growth 2022-2027 (%)
• Exhibit 50: Data Table on Home care and design - Year-over-year growth 2022-2027 (%)

• 7.4 Repair and maintenance - Market size and forecast 2022-2027 
• Exhibit 51: Chart on Repair and maintenance - Market size and forecast 2022-2027 ($ billion)
• Exhibit 52: Data Table on Repair and maintenance - Market size and forecast 2022-2027 ($ billion)
• Exhibit 53: Chart on Repair and maintenance - Year-over-year growth 2022-2027 (%)
• Exhibit 54: Data Table on Repair and maintenance - Year-over-year growth 2022-2027 (%)

• 7.5 Health wellness and beauty - Market size and forecast 2022-2027 
• Exhibit 55: Chart on Health wellness and beauty - Market size and forecast 2022-2027 ($ billion)
• Exhibit 56: Data Table on Health wellness and beauty - Market size and forecast 2022-2027 ($ billion)
• Exhibit 57: Chart on Health wellness and beauty - Year-over-year growth 2022-2027 (%)
• Exhibit 58: Data Table on Health wellness and beauty - Year-over-year growth 2022-2027 (%)

• 7.6 Others - Market size and forecast 2022-2027
• Exhibit 59: Chart on Others - Market size and forecast 2022-2027 ($ billion)
• Exhibit 60: Data Table on Others - Market size and forecast 2022-2027 ($ billion)
• Exhibit 61: Chart on Others - Year-over-year growth 2022-2027 (%)
• Exhibit 62: Data Table on Others - Year-over-year growth 2022-2027 (%)

• 7.7 Market opportunity by Service 
• Exhibit 63: Market opportunity by Service ($ billion)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 64: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 65: Chart on Market share by geography 2022-2027 (%)
• Exhibit 66: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 67: Chart on Geographic comparison
• Exhibit 68: Data Table on Geographic comparison

• 9.3 APAC - Market size and forecast 2022-2027
• Exhibit 69: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
• Exhibit 70: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
• Exhibit 71: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibit 72: Data Table on APAC - Year-over-year growth 2022-2027 (%)

• 9.4 North America - Market size and forecast 2022-2027
• Exhibit 73: Chart on North America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 74: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 75: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 76: Data Table on North America - Year-over-year growth 2022-2027 (%)

• 9.5 Europe - Market size and forecast 2022-2027 
• Exhibit 77: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
• Exhibit 78: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
• Exhibit 79: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 80: Data Table on Europe - Year-over-year growth 2022-2027 (%)

• 9.6 South America - Market size and forecast 2022-2027
• Exhibit 81: Chart on South America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 82: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 83: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibit 84: Data Table on South America - Year-over-year growth 2022-2027 (%)

• 9.7 Middle East and Africa - Market size and forecast 2022-2027 
• Exhibit 85: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
• Exhibit 86: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
• Exhibit 87: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibit 88: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

• 9.8 US - Market size and forecast 2022-2027
• Exhibit 89: Chart on US - Market size and forecast 2022-2027 ($ billion)
• Exhibit 90: Data Table on US - Market size and forecast 2022-2027 ($ billion)
• Exhibit 91: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibit 92: Data Table on US - Year-over-year growth 2022-2027 (%)

• 9.9 China - Market size and forecast 2022-2027
• Exhibit 93: Chart on China - Market size and forecast 2022-2027 ($ billion)
• Exhibit 94: Data Table on China - Market size and forecast 2022-2027 ($ billion)
• Exhibit 95: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibit 96: Data Table on China - Year-over-year growth 2022-2027 (%)

• 9.10 Japan - Market size and forecast 2022-2027
• Exhibit 97: Chart on Japan - Market size and forecast 2022-2027 ($ billion)
• Exhibit 98: Data Table on Japan - Market size and forecast 2022-2027 ($ billion)
• Exhibit 99: Chart on Japan - Year-over-year growth 2022-2027 (%)
• Exhibit 100: Data Table on Japan - Year-over-year growth 2022-2027 (%)

• 9.11 Germany - Market size and forecast 2022-2027
• Exhibit 101: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
• Exhibit 102: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
• Exhibit 103: Chart on Germany - Year-over-year growth 2022-2027 (%)
• Exhibit 104: Data Table on Germany - Year-over-year growth 2022-2027 (%)

• 9.12 Canada - Market size and forecast 2022-2027 
• Exhibit 105: Chart on Canada - Market size and forecast 2022-2027 ($ billion)
• Exhibit 106: Data Table on Canada - Market size and forecast 2022-2027 ($ billion)
• Exhibit 107: Chart on Canada - Year-over-year growth 2022-2027 (%)
• Exhibit 108: Data Table on Canada - Year-over-year growth 2022-2027 (%)

• 9.13 UK - Market size and forecast 2022-2027
• Exhibit 109: Chart on UK - Market size and forecast 2022-2027 ($ billion)
• Exhibit 110: Data Table on UK - Market size and forecast 2022-2027 ($ billion)
• Exhibit 111: Chart on UK - Year-over-year growth 2022-2027 (%)
• Exhibit 112: Data Table on UK - Year-over-year growth 2022-2027 (%)

• 9.14 Market opportunity by geography 
• Exhibit 113: Market opportunity by geography ($ billion)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers

• 10.2 Market challenges

• 10.3 Impact of drivers and challenges 
• Exhibit 114: Impact of drivers and challenges in 2022 and 2027

• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview

• 11.2 Vendor landscape 
• Exhibit 115: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption 
• Exhibit 116: Overview on factors of disruption

• 11.4 Industry risks 
• Exhibit 117: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered 
• Exhibit 118: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 119: Matrix on vendor position and classification

• 12.3 Airtasker Pty Ltd. 
• Exhibit 120: Airtasker Pty Ltd. - Overview
• Exhibit 121: Airtasker Pty Ltd. - Product / Service
• Exhibit 122: Airtasker Pty Ltd. - Key offerings

• 12.4 Alfred Club Inc. 
• Exhibit 123: Alfred Club Inc. - Overview
• Exhibit 124: Alfred Club Inc. - Product / Service
• Exhibit 125: Alfred Club Inc. - Key offerings

• 12.5 Amazon.com Inc. 
• Exhibit 126: Amazon.com Inc. - Overview
• Exhibit 127: Amazon.com Inc. - Business segments
• Exhibit 128: Amazon.com Inc. - Key news
• Exhibit 129: Amazon.com Inc. - Key offerings
• Exhibit 130: Amazon.com Inc. - Segment focus

• 12.6 American Home Shield Corp. 
• Exhibit 131: American Home Shield Corp. - Overview
• Exhibit 132: American Home Shield Corp. - Product / Service
• Exhibit 133: American Home Shield Corp. - Key offerings

• 12.7 Angi Inc. 
• Exhibit 134: Angi Inc. - Overview
• Exhibit 135: Angi Inc. - Business segments
• Exhibit 136: Angi Inc. - Key offerings
• Exhibit 137: Angi Inc. - Segment focus

• 12.8 AskforTask Inc. 
• Exhibit 138: AskforTask Inc. - Overview
• Exhibit 139: AskforTask Inc. - Product / Service
• Exhibit 140: AskforTask Inc. - Key offerings

• 12.9 Cedar plus Slate home services 
• Exhibit 141: Cedar plus Slate home services - Overview
• Exhibit 142: Cedar plus Slate home services - Product / Service
• Exhibit 143: Cedar plus Slate home services - Key offerings

• 12.10 Cleanly Inc. 
• Exhibit 144: Cleanly Inc. - Overview
• Exhibit 145: Cleanly Inc. - Product / Service
• Exhibit 146: Cleanly Inc. - Key offerings

• 12.11 Helpling GmbH and Co. KGA 
• Exhibit 147: Helpling GmbH and Co. KGA - Overview
• Exhibit 148: Helpling GmbH and Co. KGA - Product / Service
• Exhibit 149: Helpling GmbH and Co. KGA - Key offerings

• 12.12 HomeServe Plc 
• Exhibit 150: HomeServe Plc - Overview
• Exhibit 151: HomeServe Plc - Business segments
• Exhibit 152: HomeServe Plc - Key offerings
• Exhibit 153: HomeServe Plc - Segment focus

• 12.13 Houzz Inc. 
• Exhibit 154: Houzz Inc. - Overview
• Exhibit 155: Houzz Inc. - Product / Service
• Exhibit 156: Houzz Inc. - Key offerings

• 12.14 MyClean Inc. 
• Exhibit 157: MyClean Inc. - Overview
• Exhibit 158: MyClean Inc. - Product / Service
• Exhibit 159: MyClean Inc. - Key offerings

• 12.15 Oneflare Pty Ltd. 
• Exhibit 160: Oneflare Pty Ltd. - Overview
• Exhibit 161: Oneflare Pty Ltd. - Product / Service
• Exhibit 162: Oneflare Pty Ltd. - Key offerings

• 12.16 Paintzen Inc. 
• Exhibit 163: Paintzen Inc. - Overview
• Exhibit 164: Paintzen Inc. - Product / Service
• Exhibit 165: Paintzen Inc. - Key offerings

• 12.17 ServiceWhale Inc. 
• Exhibit 166: ServiceWhale Inc. - Overview
• Exhibit 167: ServiceWhale Inc. - Product / Service
• Exhibit 168: ServiceWhale Inc. - Key offerings

13 Appendix

• 13.1 Scope of the report

• 13.2 Inclusions and exclusions checklist 
• Exhibit 169: Inclusions checklist
• Exhibit 170: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 171: Currency conversion rates for US$

• 13.4 Research methodology 
• Exhibit 172: Research methodology
• Exhibit 173: Validation techniques employed for market sizing
• Exhibit 174: Information sources

• 13.5 List of abbreviations 
• Exhibit 175: List of abbreviations

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