Online platform releases commercial website to simplify the complex energy market for business owners to purchase power in Texas

AUSTIN, Texas, July 21, 2014 /PRNewswire/ -- Founded in January 2014, Marketwiise is an innovative online platform designed to help home and business owners make sense of their energy purchase options in deregulated areas. After releasing their residential site earlier this year, Marketwiise rolled out a platform this summer to assist business owners with commercial energy purchases.

"Options to power your business add another layer of complexity with a different purchasing process than residential users," says Founder and CEO Doug Kniffin. "Our commercial platform aims to simplify the process, make the options clear, and save business owners significant time and money with the tools and information needed to level the deregulated playing field," follows Kniffin.

Although the original vision of deregulation in Texas was to create healthy competition, transparency, and options to power your home or business, a report released in the winter of 2013 by the Texas Coalition for Affordable Power shows otherwise. An article from The Texas Tribune mentions the report and says the trends suggest that the deregulated market "may still be plagued by inefficiency, customer confusion and relatively high prices charged by legacy electricity providers."

A recent Marketwiise commercial user and Central Texas veterinarian saved over $100 a month on his electric bill, stating that "options are confusing and energy terms are over my head. So, I always just picked one and signed a contract never really knowing what deal I was actually getting. Marketwiise let me quickly and easily choose from many affordable plans."

85 percent of Texas energy consumers live in deregulated areas and pay more than Texans in areas of the state that are not yet deregulated. Since the onset of market competition in 2002, Texans could have saved a collective $22 billion.

"Providing an easy and transparent service in an otherwise complicated legacy industry is difficult, but it is the right thing to do when it comes to saving individuals and hard working business owners unnecessary confusion, money and time," states Kniffin.

Marketwiise plans to expand beyond Texas markets with a goal to bring the energy market to consumers and business owners no matter where they live.

Marketwiise, LLC www.Marketwiise.com/biz 
@Marketwiise
Facebook.com/Marketwiise

Media Contact:
Jason Garrett
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SOURCE Marketwiise