Online Quant and Qual Research Now Automatically Linked; Hybrid Studies Get Faster and Easier

Jun 14, 2010, 09:15 ET from 20/20 Research, Inc.

NASHVILLE, Tenn., June 14 /PRNewswire/ -- 20|20 Technology, a Division of 20|20 Research, Inc., today introduced QualLink™ (patent-pending), a ground-breaking technology that allows researchers to conduct in-depth qualitative research on selected quantitative survey participants by automatically linking together the researcher's online survey software and 20|20's QualBoard™ (bulletin board) platform.

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According to 20|20's Director of Innovation, Isaac Rogers, "Until now, the process of collecting qualitative "depth" during a survey was clunky, time-consuming and required a lot of manual work.  Some technologies tried to fill the void, but none accomplished the real goal – to quickly and easily transition a select group of participants from an online survey to an online qualitative platform.  A direct QualLink™ from survey to QualBoard™ achieves that goal."

QualLink™ works by connecting most any online survey software with 20|20's QualBoard™ bulletin board platform.  Survey set-up remains unchanged.  At the conclusion of the survey, participants are asked to "opt in" to a QualBoard session based on their survey responses.  When they accept, QualLink™ automatically loads the participants and their survey data into QualBoard™.  Immediately, they can log in to QualBoard™ to begin the qualitative portion of the study.  With QualLink™, the qualitative follow-up can be completed simultaneously with the quantitative survey.

Jim Bryson, founder of 20|20 Research added, "QualLink™ gives quantitative and qualitative researchers the ability to work together to gather quantitative data as well as the qualitative stories behind the numbers quickly and seamlessly.  Now there is no reason for qualitative follow-up to slow the research process."

QualBoard™ and QualLink™ will be showcased in a series of free webinars in June.  For the complete schedule and to register online, visit 20|20's website.

ABOUT 20|20 RESEARCH, INC. – 20|20 Research, Inc. (founded in 1986) is a worldwide leader in Online Qualitative Research software and support, having helped their clients conduct thousands of online projects in more than 30 countries around the globe.  In addition to their industry-leading software platforms - QualBoard™, QualMeeting™, QualAnywhere™ and QualJournal™ - 20|20 Research also conducts qualitative recruiting and operates three "Top Rated" Focus Group facilities in the U.S. - Miami, FL, Charlotte, NC and Nashville, TN.

SOURCE 20/20 Research, Inc.