Online Retailer Gifts that Give Launches to Support Fundraising Efforts Nationwide
Site Offers Unprecedented 20% Cut of Revenue to Non-Profit Causes on upscale products.
Consumers choose from 1.1MM non-profits every time they shop.
NEW YORK, June 24, 2011 /PRNewswire/ -- A web based retailer, Gifts that Give, launches a new website to make it easy for consumers to donate to their favorite non-profit causes just by shopping. Combining online shopping with social good, Gifts that Give lets shoppers purchase upscale products at regular retail prices and give $1 out of every $5 they spend to any cause of their choice. All donations over $10 are tax-deductible.
Gifts that Give was started by retail veteran Nancy Taylor, a former VP at Neiman Marcus, who brings deep retail expertise and relationships with highly desired, upscale name brands such as Jay Strongwater, Anna Weatherley, Kim Seybert, Vietri, Agraria, Lafco NY, Toss Designs, Jonathan Adler, Lilly Pulitzer, Jellycat, Trumpette, to name a few. "By making charitable giving part of something people do every day – like shopping – we can help causes bolster their fundraising and provide a new channel for fund-raising," says Nancy Taylor, CEO of Gifts that Give. "People want to give back. We put it in the hands of the shopper – shop for the products you love, choose the cause you love, and we'll send the donation as a cut of our revenue."
The website features a charity locator that lets the user search among the 1.1MM GuideStar-approved non-profits within seconds. "Gifts that Give takes a unique and focused approach to cause-based commerce unlike any other business in the market today," says Jon Provisor, Founder and CTO of Guidance, the developer for the website and an investor in the company. Donations are disbursed through Network for Good, a 501c3 that helps for profit business give to non-profit organizations.
About Gifts that Give:
When you shop online retailer Gifts that Give, $1 of every $5 you spend goes to any cause of your choice. Gifts that Give makes it easy for shoppers to give and bolster fundraising for non-profit causes just by shopping. Gifts that Give makes it possible to donate to any of 1.1MM GuideStar-approved causes, within seconds. The more you shop and share with friends, the greater your impact on the causes you love most.
SOURCE Gifts that Give
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