Online survey software market size to increase by USD 3.72 billion: Increasing use of online survey software among SMBs to drive market growth - Technavio

NEW YORK, March 14, 2023 /PRNewswire/ -- The online survey software market report has been published by Technavio. Market growth is estimated to accelerate at a CAGR of 11.31% and register an incremental growth of USD 3.72 billion from 2021 to 2026. The growth of the market will be driven by factors such as the increasing use of online survey software among SMBs. The pricing of online survey software offered by most vendors is flexible, which is increasing their adoption among SMBs. Vendors also provide specific online survey software to conduct product and service-related surveys for SMEs. The demand for online surveying has increased with the emergence of startups across various industries, such as e-commerce, financial services, IT, and manufacturing. These factors will fuel the market growth during the forecast period. For more details - Download a PDF sample report

Regional analysis

Based on region, the global online survey software market is segmented into North America, APAC, Europe, South America, and the Middle East and Africa. North America is estimated to account for 33% of the growth of the global market over the forecast period. The US is a key contributor to the online survey software market in the region. The increasing adoption of online survey software solutions is driving the growth of the regional market.

Company profiles

The online survey software market report includes information on the key products and recent developments of leading vendors, including:

• Alchemer LLC: The company offers online survey software for healthcare, education, and government.
• Medallia Inc.: The company offers online survey software such as CheckMarket for self services survey.
• QuestionPro Inc.: The company offers online survey software for multilingual surveys and panel integration.
• SAP SE: The company offers online survey software such as Questionmark.
• SmartSurvey Ltd.: The company offers online survey software such as smart survey software for professionals and businesses.
• SoGoSurvey LLC
• Survey Planet LLC
• SurveySparrow Inc.
• Toluna Group Ltd.
• TYPEFORM SL
• To gain access to more vendor profiles available with Technavio, buy the report!

Market dynamics

The market is driven by factors such as the rise in the volume of e-commerce transactions and the proliferation of government surveys. However, system integration and interoperability issues are hindering the market growth.

Competitive analysis

The competitive scenario categorizes companies based on various performance indicators. Some of the factors considered include the financial performance of companies over the past few years, growth strategies, product innovations, new product launches, investments, growth in market share, among others. Request a sample

Market segmentation

• Based on end-user, the market is segmented into retail, financial services, healthcare, and others. 
• Based on geography, the market is segmented into North America, APAC, Europe, South America, and the Middle East and Africa.

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What are the key data covered in this online survey software market report?

• CAGR of the market during the forecast period 2022-2026
• Detailed information on factors that will drive online survey software market growth during the next five years
• Precise estimation of the online survey software market size and its contribution to the parent market
• Accurate predictions on upcoming trends and changes in consumer behavior
• The growth of the online survey software industry across North America, Europe, APAC, South America, and Middle East and Africa
• A thorough analysis of the market's competitive landscape and detailed information on vendors
• Comprehensive details of factors that will challenge the growth of online survey software market vendors

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Table of contents:

1 Executive Summary

• 1.1 Market overview 
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by End-user
• Exhibit 06: Executive Summary – Chart on Incremental Growth
• Exhibit 07: Executive Summary – Data Table on Incremental Growth
• Exhibit 08: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 09: Parent market
• Exhibit 10: Market Characteristics

3 Market Sizing

• 3.1 Market definition 
• Exhibit 11: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 12: Market segments

• 3.3 Market size 2021

• 3.4 Market outlook: Forecast for 2021-2026 
• Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ million)
• Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ million)
• Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
• Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

4 Five Forces Analysis

• 4.1 Five forces summary 
• Exhibit 17: Five forces analysis - Comparison between 2021 and 2026

• 4.2 Bargaining power of buyers 
• Exhibit 18: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026

• 4.3 Bargaining power of suppliers 
• Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026

• 4.4 Threat of new entrants 
• Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026

• 4.5 Threat of substitutes 
• Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026

• 4.6 Threat of rivalry 
• Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026

• 4.7 Market condition 
• Exhibit 23: Chart on Market condition - Five forces 2021 and 2026

5 Market Segmentation by End-user

• 5.1 Market segments 
• Exhibit 24: Chart on End-user - Market share 2021-2026 (%)
• Exhibit 25: Data Table on End-user - Market share 2021-2026 (%)

• 5.2 Comparison by End-user 
• Exhibit 26: Chart on Comparison by End-user
• Exhibit 27: Data Table on Comparison by End-user

• 5.3 Market research - Market size and forecast 2021-2026
• Exhibit 28: Chart on Market research - Market size and forecast 2021-2026 ($ million)
• Exhibit 29: Data Table on Market research - Market size and forecast 2021-2026 ($ million)
• Exhibit 30: Chart on Market research - Year-over-year growth 2021-2026 (%)
• Exhibit 31: Data Table on Market research - Year-over-year growth 2021-2026 (%)

• 5.4 Retail - Market size and forecast 2021-2026
• Exhibit 32: Chart on Retail - Market size and forecast 2021-2026 ($ million)
• Exhibit 33: Data Table on Retail - Market size and forecast 2021-2026 ($ million)
• Exhibit 34: Chart on Retail - Year-over-year growth 2021-2026 (%)
• Exhibit 35: Data Table on Retail - Year-over-year growth 2021-2026 (%)

• 5.5 Financial services - Market size and forecast 2021-2026
• Exhibit 36: Chart on Financial services - Market size and forecast 2021-2026 ($ million)
• Exhibit 37: Data Table on Financial services - Market size and forecast 2021-2026 ($ million)
• Exhibit 38: Chart on Financial services - Year-over-year growth 2021-2026 (%)
• Exhibit 39: Data Table on Financial services - Year-over-year growth 2021-2026 (%)

• 5.6 Healthcare - Market size and forecast 2021-2026
• Exhibit 40: Chart on Healthcare - Market size and forecast 2021-2026 ($ million)
• Exhibit 41: Data Table on Healthcare - Market size and forecast 2021-2026 ($ million)
• Exhibit 42: Chart on Healthcare - Year-over-year growth 2021-2026 (%)
• Exhibit 43: Data Table on Healthcare - Year-over-year growth 2021-2026 (%)

• 5.7 Others - Market size and forecast 2021-2026
• Exhibit 44: Chart on Others - Market size and forecast 2021-2026 ($ million)
• Exhibit 45: Data Table on Others - Market size and forecast 2021-2026 ($ million)
• Exhibit 46: Chart on Others - Year-over-year growth 2021-2026 (%)
• Exhibit 47: Data Table on Others - Year-over-year growth 2021-2026 (%)

• 5.8 Market opportunity by End-user 
• Exhibit 48: Market opportunity by End-user ($ million)

6 Customer Landscape

• 6.1 Customer landscape overview 
• Exhibit 49: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

7 Geographic Landscape

• 7.1 Geographic segmentation 
• Exhibit 50: Chart on Market share by geography 2021-2026 (%)
• Exhibit 51: Data Table on Market share by geography 2021-2026 (%)

• 7.2 Geographic comparison 
• Exhibit 52: Chart on Geographic comparison
• Exhibit 53: Data Table on Geographic comparison

• 7.3 North America - Market size and forecast 2021-2026
• Exhibit 54: Chart on North America - Market size and forecast 2021-2026 ($ million)
• Exhibit 55: Data Table on North America - Market size and forecast 2021-2026 ($ million)
• Exhibit 56: Chart on North America - Year-over-year growth 2021-2026 (%)
• Exhibit 57: Data Table on North America - Year-over-year growth 2021-2026 (%)

• 7.4 Europe - Market size and forecast 2021-2026
• Exhibit 58: Chart on Europe - Market size and forecast 2021-2026 ($ million)
• Exhibit 59: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
• Exhibit 60: Chart on Europe - Year-over-year growth 2021-2026 (%)
• Exhibit 61: Data Table on Europe - Year-over-year growth 2021-2026 (%)

• 7.5 APAC - Market size and forecast 2021-2026
• Exhibit 62: Chart on APAC - Market size and forecast 2021-2026 ($ million)
• Exhibit 63: Data Table on APAC - Market size and forecast 2021-2026 ($ million)
• Exhibit 64: Chart on APAC - Year-over-year growth 2021-2026 (%)
• Exhibit 65: Data Table on APAC - Year-over-year growth 2021-2026 (%)

• 7.6 South America - Market size and forecast 2021-2026
• Exhibit 66: Chart on South America - Market size and forecast 2021-2026 ($ million)
• Exhibit 67: Data Table on South America - Market size and forecast 2021-2026 ($ million)
• Exhibit 68: Chart on South America - Year-over-year growth 2021-2026 (%)
• Exhibit 69: Data Table on South America - Year-over-year growth 2021-2026 (%)

• 7.7 Middle East and Africa - Market size and forecast 2021-2026 
• Exhibit 70: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
• Exhibit 71: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
• Exhibit 72: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
• Exhibit 73: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)

• 7.8 US - Market size and forecast 2021-2026
• Exhibit 74: Chart on US - Market size and forecast 2021-2026 ($ million)
• Exhibit 75: Data Table on US - Market size and forecast 2021-2026 ($ million)
• Exhibit 76: Chart on US - Year-over-year growth 2021-2026 (%)
• Exhibit 77: Data Table on US - Year-over-year growth 2021-2026 (%)

• 7.9 China - Market size and forecast 2021-2026
• Exhibit 78: Chart on China - Market size and forecast 2021-2026 ($ million)
• Exhibit 79: Data Table on China - Market size and forecast 2021-2026 ($ million)
• Exhibit 80: Chart on China - Year-over-year growth 2021-2026 (%)
• Exhibit 81: Data Table on China - Year-over-year growth 2021-2026 (%)

• 7.10 Germany - Market size and forecast 2021-2026
• Exhibit 82: Chart on Germany - Market size and forecast 2021-2026 ($ million)
• Exhibit 83: Data Table on Germany - Market size and forecast 2021-2026 ($ million)
• Exhibit 84: Chart on Germany - Year-over-year growth 2021-2026 (%)
• Exhibit 85: Data Table on Germany - Year-over-year growth 2021-2026 (%)

• 7.11 UK - Market size and forecast 2021-2026
• Exhibit 86: Chart on UK - Market size and forecast 2021-2026 ($ million)
• Exhibit 87: Data Table on UK - Market size and forecast 2021-2026 ($ million)
• Exhibit 88: Chart on UK - Year-over-year growth 2021-2026 (%)
• Exhibit 89: Data Table on UK - Year-over-year growth 2021-2026 (%)

• 7.12 India - Market size and forecast 2021-2026
• Exhibit 90: Chart on India - Market size and forecast 2021-2026 ($ million)
• Exhibit 91: Data Table on India - Market size and forecast 2021-2026 ($ million)
• Exhibit 92: Chart on India - Year-over-year growth 2021-2026 (%)
• Exhibit 93: Data Table on India - Year-over-year growth 2021-2026 (%)

• 7.13 Market opportunity by geography 
• Exhibit 94: Market opportunity by geography ($ million)

8 Drivers, Challenges, and Trends

• 8.1 Market drivers

• 8.2 Market challenges

• 8.3 Impact of drivers and challenges 
• Exhibit 95: Impact of drivers and challenges in 2021 and 2026

• 8.4 Market trends

9 Vendor Landscape

• 9.1 Overview

• 9.2 Vendor landscape 
• Exhibit 96: Overview on Criticality of inputs and Factors of differentiation

• 9.3 Landscape disruption 
• Exhibit 97: Overview on factors of disruption

• 9.4 Industry risks 
• Exhibit 98: Impact of key risks on business

10 Vendor Analysis

• 10.1 Vendors covered 
• Exhibit 99: Vendors covered

• 10.2 Market positioning of vendors 
• Exhibit 100: Matrix on vendor position and classification

• 10.3 Alchemer LLC 
• Exhibit 101: Alchemer LLC - Overview
• Exhibit 102: Alchemer LLC - Product / Service
• Exhibit 103: Alchemer LLC - Key offerings

• 10.4 Medallia Inc. 
• Exhibit 104: Medallia Inc. - Overview
• Exhibit 105: Medallia Inc. - Product / Service
• Exhibit 106: Medallia Inc. - Key offerings

• 10.5 Methods Group LLC 
• Exhibit 107: Methods Group LLC - Overview
• Exhibit 108: Methods Group LLC - Product / Service
• Exhibit 109: Methods Group LLC - Key offerings

• 10.6 Momentive Global Inc. 
• Exhibit 110: Momentive Global Inc. - Overview
• Exhibit 111: Momentive Global Inc. - Product / Service
• Exhibit 112: Momentive Global Inc. - Key offerings

• 10.7 QuestionPro Inc. 
• Exhibit 113: QuestionPro Inc. - Overview
• Exhibit 114: QuestionPro Inc. - Product / Service
• Exhibit 115: QuestionPro Inc. - Key offerings

• 10.8 SAP SE 
• Exhibit 116: SAP SE - Overview
• Exhibit 117: SAP SE - Business segments
• Exhibit 118: SAP SE - Key news
• Exhibit 119: SAP SE - Key offerings
• Exhibit 120: SAP SE - Segment focus

• 10.9 SmartSurvey Ltd. 
• Exhibit 121: SmartSurvey Ltd. - Overview
• Exhibit 122: SmartSurvey Ltd. - Product / Service
• Exhibit 123: SmartSurvey Ltd. - Key offerings

• 10.10 SoGoSurvey LLC 
• Exhibit 124: SoGoSurvey LLC - Overview
• Exhibit 125: SoGoSurvey LLC - Product / Service
• Exhibit 126: SoGoSurvey LLC - Key offerings

• 10.11 Survey Planet LLC 
• Exhibit 127: Survey Planet LLC - Overview
• Exhibit 128: Survey Planet LLC - Product / Service
• Exhibit 129: Survey Planet LLC - Key offerings

• 10.12 Zoho Corp. Pvt. Ltd. 
• Exhibit 130: Zoho Corp. Pvt. Ltd. - Overview
• Exhibit 131: Zoho Corp. Pvt. Ltd. - Product / Service
• Exhibit 132: Zoho Corp. Pvt. Ltd. - Key offerings

11 Appendix

• 11.1 Scope of the report

• 11.2 Inclusions and exclusions checklist 
• Exhibit 133: Inclusions checklist
• Exhibit 134: Exclusions checklist

• 11.3 Currency conversion rates for US$ 
• Exhibit 135: Currency conversion rates for US$

• 11.4 Research methodology 
• Exhibit 136: Research methodology
• Exhibit 137: Validation techniques employed for market sizing
• Exhibit 138: Information sources

• 11.5 List of abbreviations 
• Exhibit 139: List of abbreviations

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