FAIRFIELD, Calif., Oct. 25 /PRNewswire/ -- Copart, Inc. (Nasdaq: CPRT), a leading online vehicle auction company, today announced it is launching a new marketing strategy using social networking as an additional platform to reach new audiences. To kick-off the new approach, Copart is teaming up with Roush Fenway Racing driver Carl Edwards for a promotion and online charity auction of his personal memorabilia. People participating in the promotion can also enter a sweepstakes with a chance to win one of 500 die cast cars modeled after the No. 60 Copart Ford that Edwards races in the NASCAR Nationwide Series.
Copart will use social networking platforms such as Facebook, Twitter, YouTube, blogging and other viral marketing tactics to help drive people to the charity auction and sweepstakes, where they can become Copart.com members for free. Once a member, people will be able to bid on items that include Edwards' used fire suit, autographed pit crew uniform, a hood off the No. 60 Copart Ford that Edwards raced in Nashville this season, and a Harley Davidson that Edwards won at the Nationwide Road America race back in June.
"As we continue to grow and mature as a company, it's important that we look for new avenues that will allow us to expand our business into untapped market segments, specifically the consumer audience," said Jay Adair, CEO, Copart Inc. "Social networking sites will provide the vehicle to reach and communicate to new audiences."
Adair continued, "As a company whose business model is centered around technology and the ability to move products fast, engaging in a social networking strategy makes sense with who we are today and want to be in the future."
The live online auction will take place on Copart.com November 15, 2010, but interested fans can start placing their maximum bids today. Carl Edwards intends to donate all auction proceeds to benefit Back2Back Ministries' orphan care program in Monterrey, Mexico. Back2Back Ministries is a non-profit organization that provides for orphans and impoverished families around the world with locations in Monterrey and Cancun, Mexico, Jos, Nigeria and Hyderabad, India.
"This partnership is an exciting way for Copart to test its new marketing platform while supporting Back2Back," said Todd Guckenberger, Executive Director of Back2Back Ministries. "While they promote their auction via their social networking program, they are raising enormous amounts of visibility for our organization."
Copart, founded in 1982, provides vehicle sellers with a full range of remarketing services to process and sell salvage and clean title vehicles to dealers, dismantlers, rebuilders, exporters and, in some states, to end users. Copart remarkets the vehicles through Internet sales utilizing its patented VB2 technology. Copart sells vehicles on behalf of insurance companies, banks, finance companies, fleet operators, dealers, car dealerships, the general public and others. The company currently operates 147 facilities in the United States, Canada and the United Kingdom. Salvage vehicles are either damaged vehicles deemed a total loss for insurance or business purposes or are recovered stolen vehicles for which an insurance settlement with the vehicle owner has already been made. For more information, or to become a member, visit www.copart.com.
About Roush Fenway Racing
Roush Fenway Racing is NASCAR's largest team operating eight motorsports teams. Four in the NASCAR Sprint Cup Series with drivers Matt Kenseth, Greg Biffle, Carl Edwards and David Ragan; and four in the Nationwide Series with Edwards, Trevor Bayne, Ricky Stenhouse, Jr., Colin Braun, Brian Ickler, and Paul Menard. For more information on any of the Roush Fenway Racing teams, log onto www.RoushFenway.com. Become a fan of Roush Fenway Racing on Facebook by going to http://www.facebook.com/roushfenway. And for sponsorship inquiries please contact Robin Johnson at 704.720.4645.
About Back2Back Ministries
Back2Back Ministries is an international Christian non-profit organization that is dedicated to being a voice for orphans. Since 1996, Back2Back has been impacting the lives of children across the globe, with a focus in Mexico, Nigeria and India. Back2Back exists to transform the lives of orphans and impoverished children in developing countries, by meeting their physical, spiritual, educational, social and emotional needs that they might overcome their life circumstances and break free from the cycle of poverty. We desire for every child we serve to have the opportunity for success through "care for today and hope for tomorrow". We invest in the future of each child by equipping them with the tools and resources they need to pursue their dreams, so that they can become self-sustaining individuals who give back to their community. Learn more at www.back2back.org.
SOURCE Copart, Inc.