Online Video Presents Entertainment Navigation Challenges and Opportunities According to Tribune Media Services Special Report

Report explores the proliferation of online video and the importance of synchronized metadata in creating effective multiplatform entertainment guides

Nov 17, 2011, 13:00 ET from Tribune Media Services

CHICAGO, Nov. 17, 2011 /PRNewswire/ -- Tribune Media Services (TMS), a leading provider of entertainment information databases, has published a new special report offering valuable insights to companies seeking to produce or help power next-generation entertainment guides.  


Titled "Entertainment Discovery in a Multiplatform World: Meeting the Challenges of Online Video Navigation," the report provides exclusive online video statistics pulled from TMS's entertainment content databases and addresses the challenges resulting from the abundance of online video content available today. Specifically, the report offers keys to success for the range of players – from content distributors to online aggregators to CE device manufacturers – who aspire to become the navigation gateway to television in this new multi-screen landscape.  

According to the report, consumers in the U.S. can watch more than 100,000 unique, full-length TV shows and movies online on any given day*.  This wealth of content is available from a variety of sources and is watchable on an ever-expanding array of broadband-connected devices from tablets and smartphones to PCs and smart TVs.  The primary challenge for today's media and technology companies is providing a one-stop interface that helps consumers discover entertainment content on any device. Deploying synchronized metadata is the key to delivering seamless discovery experiences.

Additional topics covered in the report include the current state of video options; the impacts of changing content delivery and consumption; the ten "must-have" attributes of next-generation guides; and an overview of the value of synchronized metadata.  

"At TMS, we have a clear view of the challenges - and opportunities - the new multi-screen world brings," said John Kelleher, President and COO of Tribune Media Services, Entertainment Products.  "It's already clear that the next 'killer app' isn't more content, it's finding better ways to navigate and discover the wealth of content that's already available."  

The report is available for free download now at  TMS metadata powers the leading television and movie guide products which reach millions of consumers in 40 countries through clients including Microsoft, Google, TiVo, Time Warner Cable, Comcast, DIRECTV, Dish Network, and IMDb.  

*Source: Tribune Media Services proprietary data.

About Tribune Media Services

Tribune Media Services Entertainment Products is an international leader in entertainment navigation.  TMS provides industry-leading databases of TV, movie and celebrity information; guides in online, on-screen and print formats; and advertising and marketing services to build audiences.  The company also produces and, web sites that connect engaged entertainment fanatics to popular TV shows, celebrities, movies, events and other fans.  For more information about TMS Entertainment Products visit

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SOURCE Tribune Media Services