Decks Out Bloggers for Shoe Styling Contest

Four fashion bloggers create cold-weather outfits around a pair of SOREL boots. Customers vote for their favorite winter style and a shot at winning a free pair.

Dec 19, 2012, 08:12 ET from

SEATTLE, Dec. 19, 2012 /PRNewswire/ -- announces the next installment of the "We pick the shoe. Bloggers set the style. You pick the winner." Contest, in which four popular fashion bloggers show off their perfect outfits with stylish shoes from Customers vote to determine the winning look and for a chance to win a pair for themselves. This month's contest showcases the SOREL Conquest™ Carly boot and runs from Monday, December 17 through Friday, December 28, 2012.


"This monthly contest has been wildly popular among shoe lovers and clothing fashionistas alike," says Lindsey Sutphin, online search marketing manager. "The level of participation and all the creative input is always so inspiring. People are excited to revisit their closets with a fresh pair of eyes. We love it!"

Four fashion bloggers each assembled an outfit they believe best complements the women's SOREL Conquest™ Carly boot in Trail, and shared photographs of their styled creations. Perfect for outdoor winter activities, this attractive yet rugged utility boot is designed to keep feet warm and dry during adventures in the snow. It features a leather and nylon upper with a waterproof thermal rubber shell, a built-in gaiter and barrel-lock closure system to keep snow out. The Achilles adjustment strap features a buckle closure to secure a comfortable fit, and the multi-directional rubber lug outsole provides reliable traction on slippery surfaces.

Customers have the opportunity to vote for the blogger with the outfit they think best suits the boots. Voters are entered for a chance to win their own pair of SOREL boots. The winning blogger wins $100 to spend at, three additional pairs of SOREL footwear and a Hobo bag.

Each season will bring a new contest with a different brand and a different shoe, as well as new prizes and a fresh crop of fashion bloggers eager to share their seasonal styles. The December bloggers include Megan of "Style Me Swanky," Ashley of "a {little} dash of ash," Jane of "In the Pink & Green" and Lindsay of "vineyard loveknots."

The bloggers' styled looks will be revealed on Monday, December 17, 2012. Results will be announced shortly after the contest ends on Friday, December 28, 2012. For more details about the contest, to check out footwear by SOREL and to vote for your favorite blogger, visit the "We pick the shoe. Bloggers set the style. You pick the winner." Contest. offers a wide selection of men's shoes, women's shoes and shoes for kids, along with accessories for men and women. SOREL is a featured brand that offers durable, comfortable, cold-weather footwear for men, women and kids, including boots, slippers and shoes.

Established in 1996, is the nation's first online shoe retailer. With a history that began decades ago in a family-owned corner shoe store, the company is committed to delivering exceptional value and service. offers the latest high-quality footwear for men, women and kids with shoe and clothing choices from more than 250 name brands, as well as a wide selection of bags and accessories. Customers are entitled to a 110-percent price guarantee, a 365-day return policy, and free shipping and exchanges on most orders. For more information, visit

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