ONORE: Specialty Mall for Functional Male Underwear with Worldwide Reputation

Aim to grow into a global brand with products that brighten up users

Mar 04, 2016, 09:00 ET from ONORE

SOEUL, South Korea, March 4, 2016 /PRNewswire/ -- A Korean male underwear brand, ONORE (www.onore.co.kr), has made consistent progress, showing 100-200% growth each year as it is drawing positive responses from global customers thanks to its ergonomically-designed products.

Underwear sold at ONORE is made of 100% high-grade cotton material that suits comfortably even people with sensitive skin. In addition, ONORE has also studied patterns that match body types enhancing the fit, even giving the effect of body-shaping.

"Since last September, we have been utilizing fabric treated with far-infrared radiation, which helps improve the blood circulation, and we also added an antibacterial feature to prevent skin problems, and better odor control," CEO Ham Kyung-il explained, "most notably, this functional fabric scored excellently during the test stage performed by Korea High Tech Textile Research Institute."

All products of ONORE have been manufactured in Korea since the beginning of the business. For that, being Made in Korea adds competitiveness in the global market, following the impact of the Korean Wave. ONORE made its full entry to the global market in 2013 and recorded 300% growth in sales in a year as products were mostly sold in Asian countries including Singapore, Taiwan, China, and Japan.

ONORE's products can be purchased through the Korean and English (en.onore.co.kr) sites of the mall developed by the global e-commerce platform, cafe24 (www.cafe24.com).

CEO Ham went on to say, "ONORE will further concentrate on the design using various patterns and colors that would appeal to all kinds of customers around the world. We will make efforts to grow into a global brand by delivering products that brighten up users."