OpenClass from Pearson -- A New Brand for Education

SAN FRANCISCO, March 2, 2012 /PRNewswire/ -- SALT® Branding, an integrated brand consultancy, is proud to announce a new milestone in education with OpenClass™ from Pearson. Launched at the 2011 EDUCAUSE Conference in Philadelphia, OpenClass is a dynamic, scalable, fully cloud-based solution that stimulates social learning and the exchange of content, coursework and ideas. OpenClass has all the functionality needed to manage courses, and uses social and collaboration tools to make learning more dynamic, more flexible and more effective.

As institutions prepare for a massive shift to online learning, the value of brands and branding in the education space has increased dramatically. "Education, like every other vertical, is transitioning the core of their service online. And while education has been slow to adopt digital and social technologies, we're now witnessing an avalanche of activity." said Paul Parkin, Principal at SALT. "Brands need to rapidly adapt their strategies in order to remain relevant and, education brands are next in line."

With SALT's help, OpenClass has accelerated the shift to digital education with installations at over 2,600 institutions around the world. SALT worked with Pearson Education for end-to-end brand development, including strategy, naming, visual identity and go-to-market communications. Additionally, SALT helped Pearson standardize messaging across key media including print, web, video and social media.

"The recently-refreshed OpenClass website and social media presence are strategically designed to bring education communities together." said David Neugebauer, Principal at SALT. "As the communities grow and become more engaged, so the website and its content will grow to reflect the interests and conversations that are happening around this new, open learning environment."

OpenClass has been developed to give educators and students the flexibility to work and collaborate from anywhere. It enables them to share ideas and access course materials wherever and however they want and provides seamless integration with Google Apps for Education™. SALT has reflected the open nature of the product into the OpenClass brand, evoking a future for education that is more mobile, social and interactive.

For information about OpenClass, visit www.joinopenclass.com, and learn how you can help shape the future of education.

About SALT Branding

Founded in 2001, SALT is an integrated brand consultancy that helps leading Fortune 500 and start-up companies achieve their business objectives. Headquartered in San Francisco, California, SALT is comprised of a senior team of creative strategists and strategic creatives that combine left-brain logic with right-brain creativity to create, manage and grow leading brands that drive business results. SALT provides six core services—brand strategy, naming, design, communications, interactive and culture — for Fortune 500 clients including AT&T, Disney, J&J and Microsoft, as well as start-ups such as Glu Mobile, Jawbone and Zebit.

For more information, please visit www.saltbranding.com.

SOURCE SALT Branding