PASADENA, Calif., March 8, 2011 /PRNewswire/ -- OpenX Technologies, Inc. (OpenX), the world's leading independent provider of digital advertising technology, today announced the appointment of online advertising industry executive Raj Chauhan as General Manager of the company's publisher business. In the newly created role, Chauhan will be responsible for rapidly increasing adoption of new OpenX ad technology products designed to deliver superior monetization for publishers, including the breakthrough OpenX Enterprise (Enterprise) revenue serving platform, and the OpenX Market ad exchange platform. The appointment is immediately effective.
Launched in February 2011, OpenX Enterprise is the company's SaaS platform that combines the capabilities of a true premium ad server with new, advanced ad exchange technology which enables publishers to maximize yield across all their ad revenue channels in real-time. Specifically, unified real-time ad decisions allow publishers to maximize the value of every ad impression, including allowing them to take full advantage of a wide range of Real-Time Bidding buyers in a controlled way. Combined with groundbreaking ad operations tools, highly sophisticated data capabilities, and massively flexible architecture with complete APIs, OpenX Enterprise solves some of the most fundamental challenges facing publishers.
"We're pleased to welcome Raj to the team and to having him leverage his deep industry experience to help grow the OpenX publisher business," said Tim Cadogan, chief executive officer, OpenX. "Not only does he bring to bear his knowledge and extensive relationships, but Raj also truly understands the challenges publishers face and clearly sees the incredible value that we can unlock for them by helping address these challenges."
Prior to joining OpenX, Chauhan was at the Rubicon Project where he served in a number of roles during his three-year tenure. Most recently he was vice president, North American supply, prior to which he was vice president, global demand. Among his accomplishments at the company, Chauhan was instrumental in increasing top line revenue 300% year over year. He also played a key role in global market launches in both Europe and APAC.
"I'm extremely excited to join OpenX and to have the opportunity to bring the unique benefits of OpenX Enterprise's revenue serving capabilities to leading publishers around the world," said Raj Chauhan, general manager, OpenX Publisher Business. "In particular, the way OpenX has now fully integrated an ad server with an ad exchange in one completely unified ad revenue platform – OpenX Enterprise – feels like the right solution at the right time for publishers. And from a sales perspective, it's especially exciting that OpenX is already at scale globally even with the new, next generation platform just being launched."
Chauhan's experience in online advertising began when he co-founded Banner Brokers and later launched ClickAgents, two of the first ad networks. He later shifted to the publisher business and worked in sales management roles at Move, Inc. and Yahoo!, where he managed advertising sales and strategy for major consumer electronics brands.
OpenX is the world's leading independent provider of digital advertising technology that enables businesses to manage and maximize their ad revenue. OpenX products, including OpenX Enterprise and OpenX Market, provide a comprehensive revenue generation platform by combining ad serving with a unique ad exchange. OpenX ad serving products are used by more than 200,000 websites in more than 100 countries and serve more than 350 billion ads monthly. OpenX Market reaches more than 400 million monthly unique users worldwide.
OpenX Technologies, Inc., a wholly owned subsidiary of OpenX Limited, is based in Los Angeles and is backed by leading investors including Accel Partners, Index Ventures and O'Reilly AlphaTech Ventures. For more information, please visit: www.openx.org
OpenX is a trademark of OpenX Limited.
SOURCE OpenX Technologies, Inc.