Operative To Facilitate Multi-Screen Advertising Strategy for The Washington Post

NEW YORK, Oct. 7, 2015 /PRNewswire/ -- Operative Media, Inc., the global leader in advertising business management solutions, today announced that The Washington Post will now use the Operative advertising business management platform. With Operative, The Washington Post can quickly and easily test and deploy new advertising opportunities, build and sell new digital products and serve advertising packages seamlessly across channels.

The Washington Post has been investing heavily in digital innovation, and The Post's explosive digital growth required a platform flexible enough to create advertising programs that fit their category-leading consumer experiences. Operative's enterprise solution enables the end-to-end business management that The Washington Post needs to serve advertisers effectively.

"We want to be everywhere readers are consuming news, and provide them with an experience tailored to the device or platform they are using," says Jeff Burkett, Senior Director, Sales Operations and Product Strategy at Washington Post Digital. "Operative gives us the flexibility we need to easily create, package and serve relevant ad products to those readers no matter how they are viewing us."

Operative has been on the forefront of digital advertising for over 15 years, developing software and services that help publishers, broadcasters and cable networks run more efficient and profitable businesses.

"The Washington Post embraces new technology and innovation to serve its customers and so does Operative," says Operative CEO Lorne Brown. "We are committed to empowering publishers in the digital age with tools that increase their ability to serve advertisers, innovate across channels and drive revenue. As we move into a world of multi-channel consumer behavior and increasing publishers competition, media companies like The Washington Post need automated technology solutions that are designed specifically to help them easily grow, sell and profit from their advertising business. Operative gives them that."

About Operative

Since 2001, Operative Media, Inc. has developed software and services that help publishers, agencies, and networks simplify the business of advertising. Media companies rely on Operative to sell, traffic, and bill premium ad inventory, increasing revenue and decreasing overhead. Operative's client base, which controls over 20 percent of the global ad market, features NBCUniversal, Wall Street Journal, Comcast, iHeartMedia, BuzzFeed, and Schibsted Media. www.operative.com

SOURCE Operative Media, Inc.

Related Links

http://www.operative.com