NEW YORK, April 8, 2011 /PRNewswire/ -- OppenheimerFunds, Inc. is proud to announce that its Chief Marketing Officer, Martha 'Marty' Willis, was named 'Fund Marketer of the Year' for 2010 by Fund Action, an Institutional Investor publication. Ms. Willis was presented with this honor yesterday evening at the 18th Annual Mutual Fund Awards ceremony held in New York City.
"Marty and her team have transformed the way OppenheimerFunds goes to market with our products and investment insights," said Bill Glavin, CEO of OppenheimerFunds. "Under her leadership, the company has launched a number of successful marketing initiatives that have resonated strongly with advisors, investors and other important stakeholders, particularly those involving digital strategies. Congratulations to Marty and her entire team for this impressive accolade."
As winner of the Fund Marketer of the Year award, Ms. Willis was recognized for leading innovative campaigns and strategies that have contributed to measurable improvements in areas such as inflows, investor perceptions and market share. Examples of successful initiatives developed and implemented during 2010 include "The Rochester Way" and "Globalize Your Thinking" marketing and advertising campaigns, introduced to support the firm's municipal bond and global/international mutual funds, respectively.
In her role as Chief Marketing Officer, Ms. Willis is responsible for developing and executing the firm's marketing strategy across the corporate communications, marketing communications and product management functions. Prior to joining OppenheimerFunds in October 2009, she spent 25 years at Fidelity Investments in a variety of roles. Most recently, she held a number of positions with Fidelity's Institutional Services Company including Executive Vice President of Investment Product Management and Executive Vice President of Marketing & Product Management.
About OppenheimerFunds, Inc.
OppenheimerFunds, Inc. is one of the nation's largest and most respected investment management companies. As of March 31, 2011, OppenheimerFunds, Inc., including subsidiaries, managed more than $185 billion in assets, including mutual funds having approximately 11 million shareholder accounts, including sub-accounts. Known for its tagline The Right Way to Invest, OppenheimerFunds, Inc. has been helping investors reach their financial goals since 1960. The Company and its controlled affiliates offer a broad range of products and services to individuals, corporations and institutions, including mutual funds, separately managed accounts, investment management for institutions, qualified retirement plans and sub advisory investment-management services.
Shares of Oppenheimer funds are not deposits or obligations of any bank, are not guaranteed by any bank, are not insured by the FDIC or any other agency, and involve investment risks, including the possible loss of the principal amount invested.
Before investing in any of the Oppenheimer funds, investors should carefully consider a fund's investment objectives, risks, charges and expenses. Fund prospectuses and, if available, summary prospectuses contain this and other information about the funds. You may download and view a prospectus now, or to obtain one, ask your financial advisor or call OppenheimerFunds Distributor, Inc. at 1.800.CALL OPP (225.5677). Read prospectuses and, if available, summary prospectuses carefully before investing.
OppenheimerFunds are distributed by OppenheimerFunds Distributor, Inc. Two World Financial Center, 225 Liberty Street, New York, NY, 10281
SOURCE OppenheimerFunds, Inc.