LOS ANGELES, July 23, 2015 /PRNewswire/ -- OpposingViews.com – the independent news website focused on local stories that bring a fresh perspective to national issues – today reported that its traffic has surged nine-fold over the past two years to average more than 23 million unique visitors per month through the first half of 2015.
This figure compares to an average of 14.4 million unique monthly visitors last year and 2.8 million in 2013 (Google Analytics), and makes OpposingViews.com one of the foremost "digital native news" portals on the Web.
"Our aggressive growth strategy has made Opposing Views considerably more popular than many of its far better known competitors," said Opposing Views CEO Vic Belonogoff. "We have been able to adapt quickly to technology and changes in how today's audience consumes and shares news."
The site's recent growth has enabled it to surpass more recognized competitors including Slate, Gawker, Salon, The Daily Beast, Politico and Vox (comScore).
Its rapidly growing audience is exceptionally loyal, with 65 percent of the more than 23 million monthly uniques representing return visitors (up from 40 percent last year and 25 percent in 2013). This audience is also very politically engaged; those based in the U.S. are 108 percent more likely to have donated to a political candidate, 58 percent more likely to have donated to a political party, and 40 percent more likely to have voted in the last mid-term election (comScore). About half are split almost evenly between Democrat and Republican, with the other half self-described as Independent.
"Our audience is poised to grow even more as the 2016 presidential campaign intensifies," added Belonogoff. "These very engaged individuals trust and rely on our unique approach to coverage."
The dramatic growth achieved by the OpposingViews.com website has been mirrored on the company's social media channels. On Facebook alone, Opposing Views reaches more than 60 million unique users per month. It has nearly four million fans, and its routine posts generate an average of 2,900 likes, 1,650 comments and 1,030 shares. In addition, the company's rapidly expanding video news coverage generates more than 20 million views per month across platforms, with an average of 170,000 views, 6,400 likes, 3,200 comments and 1,900 shares per video on Facebook.
"Our goal is to move nimbly and quickly, leveraging technology and our independent advantage to make Opposing Views a top-10 news source across all digital publishing platforms," said Eytan Elbaz, chairman of Opposing Views and co-creator of AdSense technology, acquired by Google.
For more information, please visit OpposingViews.com.
About Opposing Views
Opposing Views is one of the largest and most popular independent news sources in the U.S., reaching an average of more than 23 million unique visitors per month. Its editorial coverage is focused on local stories that bring a fresh perspective to the most pressing national issues – from politics, immigration and healthcare to crime, drug legalization and more. Its mission is to make such stories accessible to a highly engaged national audience, and in turn stimulate discussion and new thinking. Opposing Views is headquartered in Los Angeles.
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SOURCE Opposing Views