Optimal Payments’ New Joint Affiliate Program Provides Merchants’ Affiliates with the Ability to Earn Additional Commissions

LONDON, MONTREAL and NEW YORK, Feb. 5, 2014 /PRNewswire/ - Optimal Payments Plc (LSE AIM: OPAY), a leading global online payments provider, is expanding a new Joint Affiliate Program for NETELLER merchants and their affiliates, providing affiliates the opportunity to earn additional commissions and merchants access to an additional commissions scheme at no extra cost.

The Joint Affiliate Program "double-earning" model allows merchants' affiliates to earn twice whenever their consumer referrals make a deposit at the merchant site using the NETELLER eWallet. The merchant increases consumer acquisition as their affiliates refer additional business due to higher earning potential; and retention and win back of existing affiliates by leveraging the NETELLER top-up commission scheme.

"This initiative further supports NETELLER's growing innovation in the affiliate channel," commented Lorenzo Pellegrino, executive vice president, NETELLER. "We have taken our relationships and technology a step further to create a symbiotic partnership between affiliates and merchants. We look forward to working with our collaborative partners utilizing our trusted and secure payment system for their customers and affiliates alike."

Initial marketplace feedback has been very positive among merchants who have already joined the program.

"We have seen tremendous growth in affiliates taking up the promotion since its launch, players understanding the eWallet better and a great overall experience for all involved." stated Janine Morton, account manager, Referback.

"Our affiliate program constantly strives to deliver innovative offers for our partners, the likes of which they have never seen and didn't even know they needed," said Tufan Tolga, head of affiliates, Smart Live Gaming. "Our partnership with NETELLER in the Joint Affiliate Program provides the exact opportunity for our affiliates to increase their player conversion and revenue in one program - which makes solid business sense!"

"We are in constant search of top notch new offers for our affiliate network", says Hristo Stoyanov, affiliate manager, Noxwin.com. "Our partnership with NETELLER in the Joint Affiliate Program gives the amazing opportunity for our affiliate partners to reach new levels in their player conversion rates and revenue, which gives stability and business growth."

"We developed this program with the merchant in mind," said Mr. Pellegrino. "The Joint Affiliate tracking and payment solution has no infrastructure or software development requirements. Interested merchants simply need to apply for the program via our website. Once approved, their affiliates can start earning two commissions immediately."

For more information or to sign up for the NETELLER Joint Affiliate Program, visit www.neteller.com/affiliate/.

About NETELLER^® by Optimal Payments

As one of the world's largest independent digital wallet and money transfer services, the NETELLER service processes more than US $3 billion of transactions each year between consumers and merchants in over 200 countries, 19 currencies and 13 languages. The service provides businesses and individuals with an online alternative to traditional payment methods, providing an instant and indemnified payment and pay-out mechanism in markets where traditional methods may not work, have a high incidence of fraud, or are too slow. NETELLER can be used at more than 32 million locations worldwide via direct payments or the included award-winning NETELLER Net+ MasterCard®.

The NETELLER service started in 1999 and has been regulated since 2004. The service is run by Optimal Payments Ltd which is authorised and regulated as an e-money issuer by the UK's Financial Conduct Authority (FRN: 900015).

For more information about NETELLER visit www.neteller.com.

About Optimal Payments Plc

Optimal Payments is a global provider of online payment solutions. Trusted by businesses and consumers in over 200 countries to move and manage billions of dollars each year, merchants use the NETBANX® processing service to simplify how they accept and settle credit card, direct-from-bank, and cash payments; and the NETELLER® payment service to increase margins, capture new customers and increase their lifetime value. Being an independent provider has allowed the company to support tens-of-thousands of merchants around the globe across a wide range of industries.  Optimal Payments Plc is quoted on the London Stock Exchange's AIM market, with a ticker symbol of OPAY. Subsidiary company Optimal Payments Ltd is authorised and regulated as an e-money issuer by the UK's Financial Conduct Authority (FRN: 900015).

For more information on Optimal Payments visit www.optimalpayments.com or subscribe at www.optimalpayments.com/feed or follow us on Twitter @optimalpayments.

SOURCE Optimal Payments Plc.